UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
Invuity, Inc. (NASDAQ:IVTY), an advanced medical technology company, announced today the launch of its Hidden ScarTM Surgery program designed to certify surgeons and establish Centers of Excellence at major cancer centers and hospitals across the country. This innovative program will train surgeons on advanced minimally invasive and minimal access surgical approaches that deliver optimal clinical and aesthetic outcomes for patients. As part of the company’s broader women’s health initiative, Invuity is hosting a Hidden Scar Breast Cancer Surgery training course in advance of the American College of Surgeons (ACS) Clinical Congress.
Invuity aims to transform the surgical treatment of breast cancer with this advanced surgical approach for nipple sparing mastectomies and lumpectomies (breast conserving surgery). Hidden Scar Breast Cancer Surgery expands surgical options for patients, offering superior cosmetic outcomes that can improve their psychological and emotional recovery and enhance quality of life after surgery.1
With growing demand for less invasive alternatives to breast cancer surgery, surgeons need to operate through smaller incisions with limited fields of vision. Invuity’s illumination technology allows surgeons to access and visualize the entire breast cavity through discrete incision locations, enabling surgeons to safely and effectively treat breast cancer while preserving the natural shape of the breast and thereby minimizing and hiding the scars.
To view the multimedia release go to:
http://www.multivu.com/players/English/7644051-invuity-hidden-scar-breast-cancer-surgery-program/
Tigers are in trouble, and National Geographic photographer Steve Winter is on a one-man mission to address the plight of this magnificent cat—while there’s still time. Together with Panthera, the world’s largest nonprofit organization dedicated to saving big cats, and its Tigers Initiative, Winter reveals a decade worth of stunning images and stories of tigers in their world. Learn more about this book here, http://bit.ly/1beSbKH Non-Fiction, Photography
BLACK+DECKER™ has joined Habitat for Humanity’s first nationwide cause campaign, Home is the Key (#HomeIsTheKey), in raising awareness throughout April of the critical need for improved access to decent shelter. Funds raised during the campaign will allow Habitat to partner with more families and unlock better, stable futures. BLACK+DECKER understands the significance of calling a place home and is proud to support this important initiative.
“We are thrilled to be part of a movement that will help open more doors to affordable homeownership,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “Studies have shown that a stable home plays a key role in positively influencing a family’s education, health and financial opportunities. We feel that the BLACK+DECKER mission of turning the place you live into a home goes hand-in-hand with this campaign.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8005954-black-decker-habitat-for-humanity/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and Promoting Awareness, Victim Empowerment (PAVE) have joined forces to produce a public service campaign, starring actress, activist and sexual violence survivor Pamela Anderson. The PSA draws attention to the vast number of sexual assaults that have occurred in ride-hailing vehicles and questions if these were caused by insufficient background check procedures. This PSA serves as a call-to-action following alarming revelations of sexual harassment and assault that reach far beyond Hollywood and Washington, D.C.
The video, titled “The Signs”, is Pamela’s second PSA for the Ride Responsibly initiative, and comes on the heels of the #MeToo movement. The PSA is a stark reminder that even getting from point A to B carries risk, particularly if you are not conscientious of the service that you choose.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098851-nla-ride-responsibly-pave-psa-the-signs/
Take the #PepsiChallenge and step out of your routine to do something different.
Beginning today and continuing throughout 2015, this will become the hallmark of the Pepsi® Challenge™ as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live for Now.” Issued on Pepsi social and digital channels and via renowned ambassadors from around the world, #PepsiChallenge will incite consumers to take on different challenges for amazing life experiences and rewards.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7465451-2015-pepsi-challenge/
Grammy and Emmy award winner, and Tony award nominee, the multi-talented musician, singer and actor Harry Connick, Jr. and his wife of 24 years and former model, Jill Connick, recently marked the fifth anniversary of Jill’s recovery from breast cancer. As Jill credits timely screening and early detection for being a cancer survivor today, she is joining Harry to share their experience and to raise awareness of another cancer for which timely screening is critical: colon cancer.* Their efforts will support The New 50, a public education campaign sponsored by Exact Sciences, that debuts today during Colorectal Cancer Awareness Month. The initiative aims to encourage people 50 and older to talk with their healthcare provider about screening, including the modern, noninvasive options that can fit into any schedule of this busy, on-the-go “new 50” generation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8280451-harry-and-jill-connick-colon-cancer-screening-the-new-50/
The Indexed Annuity Leadership Council (IALC) today unveiled a new initiative that examines the widely varying retirement experience in the United States.
The project, the Changing Face of Retirement in America, is a comprehensive look at modern expectations for retirement and provides regional narratives that show what retirement means for individuals across the country and the economic spectrum, highlighting the impact financial planning can have on retirement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484851-ialc-changing-face-of-retirement/
Farmers Insurance is ringing in the New Year by honoring those who make us smarter with the “Thank A Million Teachers” float at the Tournament of Roses Parade. In Farmers’ 55th entry to the renowned event, the float will celebrate the “Thank A Million Teachers” initiative, which invites America to make 2014 the year to thank a million teachers. Riding the float will be honored educators from Montana and Nevada, alongside local Los Angeles students. Through the “Thank A Million Teachers” platform, Farmers has committed up to $1,000,000 in funds to classrooms and education programs. The celebration at the 2014 Rose Parade follows a recent kick-off event where actor Jack Black offered the first “thank you” to his former teacher and mentor, Debbie Devine.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64791-farmers-insurance-thank-a-million-teachers-float-2014-rose-parade
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
To view the multimedia release go to:
https://www.multivu.com/players/English/8285451-nla-ride-responsibly-pave-pamela-anderson-psa-terms-and-conditions/
