In honor of Smokey Bear’s 72nd birthday, the Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) launched a new series of public service advertisements (PSAs) that aim to help prevent wildfires nationwide by increasing awareness about less commonly known ways that wildfires can start. The new “Rise from the Ashes” campaign uses wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes.
“Education is a critical part of reducing the number of unwanted, human-caused wildfires we experience every year,” said U.S. Forest Service Deputy Chief Jim Hubbard. “We believe that this new iteration of Smokey Bear’s long-running PSA campaign will demonstrate campfires are not the only way to start a wildfire and that Smokey Bear is counting on them to take action to prevent accidental fire starts.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7896651-ad-council-smokey-bear-wildfire-psa/
With so many grill-worthy summer days around the corner, the National Pork Board (NPB) is encouraging Hispanics as part of its new campaign ¡Prende el Sabor! to turn up the flavor on the grill this summer via a series of video vignettes, which will highlight why pork is the undisputed star at every barbecue in America.
The video series, featuring a fun and spirited grill named “Gloria” the neighbor grill, (@PrendeElSabor) will appear on (@PorkTeInspira) social media channels and website throughout the summer grilling season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7802351-national-pork-board-angelica-vale-grill-season/
Flashrock hit the NAMM SHOW 2008 with fury. We had a great time interviewing more than twenty of the coolest instrument manufactures as well as the rock stars. We put this promo together to highlight the festivities. The music was provided by our good friends DYM
Marriott International (NYSE: MAR) features some of the most eye-catching hotels in the world in its just-issued interactive 2010 Annual Report online at www.marriott.com/investor.
The report includes an executive discussion of the company’s business, a comprehensive overview of Marriott’s 18 brands, and easy-to-navigate financial and performance information. Another highlight—exclusive to the online version— is a five-minute engaging video with Chairman and CEO Bill Marriott and President and COO Arne Sorenson, who along with Marriott’s global team of associates, virtually “open doors” to some of the company’s global portfolio of hotels.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47958/
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
There’s a lot of stuff to do every day. Yep, no news there. Getting through it all is part of our everyday routine. But for many people, getting things checked off the to-do list, and taking care of the people around us, is something we take pride in. It’s good to feel a sense of accomplishment when the day is done. To celebrate “owning the everyday,” just in time for Almond Day on February 16, California Almonds has launched a new campaign with the tagline, “Own Your Everyday, Every Day.”
The campaign applauds busy people who get stuff done. The first in a series of TV ad spots is now live, airing on NBC during the Olympics, and features a smart, almond-snacker mom who creatively motivates her kids. Future ads will humorously highlight other common, everyday moments where almond snackers “own it.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8274251-california-almonds-ownyoureveryday-almond-day-campaign/
Rovaniemi is the official hometown of Santa Claus and is christmassy all year round. The highlight of the year is at the end of November, when the Christmas season is officially opened by the most famous citizen of Rovaniemi, Santa Claus. Many elves, citizens and tourists also take part in the festivity.
Santa is on his way...
Santa Claus starts his long journey to deliver gifts to children around the world on the day before Christmas Eve from Santa Claus Village. We can all wish him a safe journey and send our Christmas greetings all over the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/lapland/52792/
Die Show in L.A. kann dem neuen Beetle Cabrio keiner stehlen: Er ist sofort Liebling der Besucher. Optisch eine Hommage an seine Vorgänger, die auf dem US-Markt für Furore sorgten, technisch einer auf dem neuesten Stand. Auch Porsche nutzt die Bühne im Sonnenstaat Kalifornien für die Weltpremiere seines Cayman, denn hier sind stylishe Kraftpakete aus Zuffenhausen besonders gefragt. Auf Diesel-Kurs ist Audi und bedient damit die Nachfrage von Premiumkunden nach sauberen Selbstzündern. Bentley macht Motorsportfreunden mit seinem Continental GT3 schon mal Appetit auf mehr. SUVs sind bei Amerikaner noch immer stark nachgefragt; entsprechend die Toyota-Offerte mit dem neuen RAV4. Bei BMW stand die Submarke i im Mittelpunkt mit Studien für die Zukunft, und Mercedes lockt die Blicke mit einem Angebot der besonderen Art: G-like zeigt eine Studie, wie die Polizei künftig auf Verbrecherjagd gehen könnte.
When a child is diagnosed with cancer, their family is presented with treatment options – often a combination of surgery, radiation and chemotherapy. Radiation and chemotherapy have been used to treat kids’ cancers for more than 50 years and often come with long-term late effects including secondary cancers, heart damage and cognitive issues. Often a child’s best chance at survival is a clinical trial which offers them the newest treatment options available.
In recognition of Childhood Cancer Awareness Month, the St. Baldrick’s Foundation will highlight the critical need to fund lifesaving research and share stories of kids affected by cancer – like Micah, who is alive today because there was a clinical trial available.
To view the multimedia release go to:
https://www.multivu.com/players/English/8284352-st-baldricks-foundation-conquer-childhood-cancers/
