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Now showing! The Golden Hoops Film Awards ceremony. Watch the best of the best and find out who won Best Film, Best Costume Design, Best Actor/Actress, Best use of Sound and the coveted Peoples Choice Award in the original finger puppet film competition, brought to you from Hula Hoops. Sit back and enjoy the Golden Hoops Film Awards ceremony in glorious technicolour. http://www.hulahoops.com/

There was much more to watch and celebrate yesterday than the big game. Thousands of football-themed costumed pets and their owners took to the streets of the Soulard neighborhood in St. Louis Sunday, Feb. 3 to join the huge tail gate party and march in the 20th annual Beggin’® Pet Parade. Annually attracting more than 8,000 pets and 80,000 people, the Beggin’ Pet Parade is one of the largest pet parades in the world. The parade holds the Guinness World Records™ for “Most Dogs in Costumed Attire,” achieved during the 2012 parade. To view Multimedia News Release, go to http://www.multivu.com/mnr/60070-purina-20th-annual-beggin-pet-parade-tail-gate-party-st-louis