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Unilever, one of the world’s largest consumer goods companies, has created the first mobile app to capture the real-time social elements of Facebook, Twitter and mobile phone activity to produce a record of unforgettable nights out.
The Lynx Stream, developed for deodorant brand Lynx / AXE and launched today in the UK, collects every video, picture, text, tweet, check-in and status update a group of friends makes to produce an automatic Stream of the night and highlight video, which can be watched online and shared through social networks.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/unilever/48911/
UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
UBM Studios, the world’s global leader in digital events, environments and communities, today announced the winners of the UBM Studios Digital Event & Environment Awards. These online environments allow companies to connect with customers, prospects and employees from around the world in an interactive setting. With over 250 UBM environments to judge from, the in-house awards program showcases the most innovative and successful digital events and environments produced in 2011.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49986-ubm-studios-digital-event-environment-award-winners
One thing is for sure - everyone needs to eat and drink. A fact that lets the food producers have a certain degree of security. Approximately 1200 Companies came to Düsseldorf with this sense of security to visit the food fairs InterMeat, InterCool and InterMopro, and the hotel and gastronomy fair hogatec. The upturn in the German economy - the organizers know this on the last day of the fair - has not yet arrived. But: some signs of recovery are evident.
A new 20-story, multi-tenant office building in the heart of downtown Pittsburgh is giving companies around the world an opportunity to become part of the evolution of Urban Genius design. Developed for two signature tenants in one distinctive building, 350 Fifth Avenue is pursuing LEED® Silver Certification and features wide‐open floor plans that allow for utilization of almost 100 percent of floor space.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7305151-oxford-development-company-350-fifth-new-office-building-pittsburgh/
Today’s trucking industry is a key element of the immense distribution system that supports the U.S. economy and our citizens’ present standard of living. However, the continued rough economic climate has caused countless bankruptcies, massive layoffs, and reduced trucking volumes. As a result, trucking companies must look for new and creative ways to master two major business challenges that impact a fleet’s bottom line: ongoing expense control and government regulations compliance.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/52192/
While car thefts are declining across the country, the thefts of some parts and accessories are proving to be a lucrative business for professional thieves.
In the Detroit area, it’s become a huge problem that’s costing consumers, insurance companies, car dealers and car rental companies.
“We hear all this good news about auto theft being down in Michigan, but unfortunately, what’s replaced that is component theft,” said Terri Miller, executive director of Help Eliminate Auto Thefts (HEAT). “Because it’s harder to steal an entire vehicle these days, they’re stealing the parts. The tires and rims are not marked and they are very, very marketable.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/7523153-nicb-detroit-wheel-tire-theft/
https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
Peep! Peep! Thomas the Tank Engine™ fans were treated to quite a sight this morning as Thomas arrived to Brooklyn Bridge Park not by rail, but by sea. To mark the DVD release of the Thomas & Friends Misty Island Rescue from HIT Entertainment and the introduction of the newest Thomas toys from Fisher-Price, Inc. (a subsidiary of Mattel, Inc. (NASDAQ:MAT)) the companies joined together for a very special sneak preview.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fisher-price/45525/
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