https://youtu.be/Y6rIs220PXc More businesses are taking their products and services online than ever before. Consumers, for the most part, are feeling safer about completing online transactions – especially with businesses they trust.
But some entrepreneurs in the e-commerce world have never started their own business. Many are unfamiliar with how to run an e-commerce store. There’s no doubt that this is an exciting time to explore the e-commerce marketplace – especially for people who are testing it out while keeping their full-time jobs.
Having said that, business owners new to the online world should understand from the get-go that the e-commerce industry is one of the most lucrative targets for cyber criminals. News of the recent eBay hack is a stark reminder of the vulnerabilities associated with online businesses. But big businesses aren’t the only ones getting hacked. More than 20 WordPress sites are hacked every minute of every day.
But there are a few basic things you can do to help prevent losing control of your website and your customer’s private information.
Choose a Secure eCommerce Platform
More than two third of all active e-commerce sites are using either Magento or WordPress’ WooCommerce. Why? Mainly because of their sophisticated security features. There are other factors as well, but what makes them stand apart is the extensive security. PrestaShop can be yet another choice with a proven security framework.
Keep your software up-to-date and, it should go without saying, keep your passwords unique and secure. Educate your clients, as well as your workforce, about your information security practices. Let them know how you are protecting customers’ credit card information and what they should do from their end to keep the financial information secure.
Implement SSL Certificates
SSLs (secure socket layers) are the de facto standard when it comes to securing online transactions. An SSL certificate authenticates the identity of users and encrypts data while at store and transit. Implementing SSL is essential for E-commerce websites to establish secure connectivity between the end-user systems and your website.
For tech-savvy buyers, the padlock icon with HTTPS in the address bar is an essential prerequisite for providing their personal details and credit card information. If the consumers believe that a vendor is doing everything possible to secure their transactions, they are more likely to do business with them.
Scan Your Site for Security Vulnerabilities
Although SSLs protect your transactions, they don’t protect your website. No matter which platform you decide to use, ensure that your server maintains PCI compliance requirements by running PCI scans on your server to validate whether you are compliant or not. Companies like Trust Guard not only scan your site for more than 75,000 known vulnerabilities, giving you detailed reports about its safety, but they also provide users with trust seals.
These small, digital images, when placed on your home page and checkout page, have been proved to drastically increase sales and conversion rates. They show potential buyers through accompanying certificates that you are serious about their privacy and security. It gives them the peace of mind they need to make the buying decision.
Whether you’re a seasoned entrepreneur or just are getting started, you should understand that keeping your site safe is your most important endeavor. Hackers can (and do) cause economic, legal and reputational damage every day. Keep your site safe and protected by following these three simple website security tips for your online business.
For countless fans, Cholula®, the hot sauce with the iconic wooden cap, is far more than “just another hot sauce.” It’s an ongoing inspiration and constant companion to their personal passions. This cult-like devotion has been integral to Cholula’s rapid growth and with the help of All-Star pitcher Noah Syndergaard, the brand is thanking fans for their support by launching the “Order of Cholula,” a digital homage to its most loyal supporters and releasing a new Limited Edition flavor, Sweet Habanero.
The first person to join the Order of Cholula is Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at www.OrderofCholula.com. The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118351-order-of-cholula-noah-syndergaard-sweet-habanero/
The magic of CGI is now finding its way onto the Opel website in a brand new way and is setting another milestone with the premiere of the Opel Astra Visualizer – a groundbreaking interactive tour of the new Astra: www.astra-and-action.co.uk
Grammy and Emmy award winner, and Tony award nominee, the multi-talented musician, singer and actor Harry Connick, Jr. and his wife of 24 years and former model, Jill Connick, recently marked the fifth anniversary of Jill’s recovery from breast cancer. As Jill credits timely screening and early detection for being a cancer survivor today, she is joining Harry to share their experience and to raise awareness of another cancer for which timely screening is critical: colon cancer.* Their efforts will support The New 50, a public education campaign sponsored by Exact Sciences, that debuts today during Colorectal Cancer Awareness Month. The initiative aims to encourage people 50 and older to talk with their healthcare provider about screening, including the modern, noninvasive options that can fit into any schedule of this busy, on-the-go “new 50” generation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8280451-harry-and-jill-connick-colon-cancer-screening-the-new-50/
Just in time for Valentine’s Day this year, Choice Hotels Music is offering yet another free original song download for consumers with “Sweetest Dreams.” Performed by Holly Montgomery and available for free at ChoiceHotelsMusic.com, “Sweetest Dreams” was inspired by the poetry of a remarkable young woman named Kai Croft and its lyrics were inspired by the emotion of love.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/choicehotels/45003/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
Carol Baldwin-Moody of Wilmington Trust describes the challenges that are present in her line of work as senior vice president and chief risk officer. There is a strong legal backing to every major issue in today’s society. Baldwin-Moody has come across several scenarios that aren’t covered by the dated constitutional law in effect today. In past years, a risk officer was thought to be a management concept that would be useful, but not worth the investment. Lately, a risk officer career has become an indispensible resource in the corporate world.
The law plays an important role in every aspect of our lives. Even something that seems simple, like the ability to send a text message and donate money to a charitable organization, requires contract law to come into play. If a career as a compliance officer is of interest to you, an online legal studies degree from Kaplan University could be the first step in working toward that goal.* A legal studies degree allows students the unique opportunity to grow into a field that is constantly changing and evolving.
*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
“Social media, the first amendment, privacy; the law is so far behind in that trend. Blogs and all of that, that is a constant challenge for me today because everybody wants to talk the way they want to talk and in my job, I’m required to actually surveil peoples’ e-mails; I’m required by law. I look for certain words; well, that was ok when people used words. Now when they use ‘r u,’ I can’t surveil that. The privacy issue with kids and MySpace, that whole area of law, think about it; constitutional law was what we learned. There’s nothing in constitutional law that we learned 30 years ago, so if you’re into that, there’s going to be a lot of time. We need that because it’s evolutionary.
Globalization—if you think about what happened in the financial markets, the meltdown, it’s because there’s so much connection and therefore there are a lot of things going on in that arena where every country’s financial rules, they’re looking at them and comparing them. That’s another area- comparative law. Comparative law when it comes to the environment and financial services; those are two big things.
Health—the whole health debate; you may be thinking just about the politics but there’s a lot of law behind that. HIPA, all those rights, and think about the things they’re talking about from a political perspective—there’s a lot of law behind that.
Those are just three areas that are not only specific in terms of thinking outside of the box, but they actually go back to a lot of the fundamentals that are part of the law. Those are just three; that social media one, I don’t even want to tackle that one; I’m assigning that to my kids. Just think about it—it’s out there before anything has been screened. You think about the things that go on—it’s called the social media. There used to be the 6 o’clock news; there’s the 24 hour news, there’s the instant news now.
I think some of it’s great, I think some of the positive things about the technology, I just learned this, the fact that you could text five digits on your phone and the money was in Haiti instantly. But, a lot of people don’t realize how much legal work was behind the contractual agreement between the phone companies. There was a lot of legal work that was done in order for that to happen but yet young people, my daughter was one of them, it’s like, ‘ok mom,’ and then I start thinking; well I know what really happened. They had to get into a contract about that, but those are the kinds of things that at the end you see the result is phenomenal. Think about that 20 years ago—could not have happened.”
http://archerwardmedia.com/
The Elephant Theory is a story about perseverance and persistence in your journey to live out your dreams! Here at Archer Ward Media, we aren’t just another “marketing company”, we pride ourselves on being story tellers that innovate the way you interact with your audience.
https://www.youtube.com/watch?v=92r9bQ4a-jE
Terror. Fear Prejudice. Jonathan Hunter, CIA Consultant, stumbles on a plot sparking backlash across America and threatens another war. There’s his dead brother. A beautiful Persian refugee. Iran. Russian. Prejudice, hate, and fear vent everywhere—is this who we’ve become? America’s heading back to war. Someone has to stop it.
find out more at http://www.tjoconnor.com/ Thriller/Political thriller
Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal. This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media, while supporting lifesaving breast cancer research.
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services. This year, The BCA Campaign is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935851-estee-lauder-bca-campaign-2016/
