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Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
T. Rowe Price's new Family Financial Trade-offs Survey revealed that parents are putting their own retirement security on the back-burner to support their kids' education and cover their own personal student loans.
After T. Rowe Price's 2014 Parents, Kids & Money Survey found that 52% of parents said it was more important to save for their kids' college rather than their own retirement, the firm endeavored to further understand how families balance the competing priorities of saving for retirement and college. The survey is based on a national sample of 2,000 parents who have a retirement account with kids ages 15 and younger.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7455231-t-rowe-price-financial-education/
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When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
TASER International (Nasdaq: TASR), the global leader in connected law enforcement technologies, announced today that it is launching a new program to equip every police officer in America with a body camera and changing its name to Axon (Nasdaq: AAXN). It will also provide supporting hardware, software, data storage, training, and support to police departments free of cost for one year.
“We are going 'all-in' to empower police officers to more safely and effectively do their jobs and drive important social change by making body cameras available to every officer in America,” said Rick Smith, Founder and CEO of Axon. “We believe these cameras are more than just tools to protect communities and the officers who serve them. They also hold the potential to change police work as we know it, by seamlessly collecting an impartial record and reducing the need for endless paperwork. That's why we're giving this opportunity to every single police officer in America.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8012851-taser-rebrand-axon-free-body-cameras/
For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
Spending 30 minutes on a treadmill or an elliptical machine a few times each week is not the key to a healthy lifestyle. What’s more important is getting out of your chair, or off the couch, and moving throughout the day – preferably at least once an hour. That’s the logic behind Anytime Fitness’ new “Every Step Counts” campaign – which features reserved parking spots for its members as far away as possible from the gym, in the far corners of the parking lot.
“We care what you do outside the gym every bit as much as when you’re inside one of our facilities,” said Chuck Runyon, CEO and co-founder of Anytime Fitness. “Three hours of rigorous exercise a week is great. But what you do during the other 165 hours each week will really determine whether you’re healthy or not. If you sit in a chair and stare at a computer screen for eight hours a day, without moving every hour or so, then research* shows you’re much more likely to develop a long list of preventable chronic diseases. Sitting too much is the new smoking.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7942951-anytime-fitness-every-step-counts/
Nationally-recognized and long-standing sports announcer Jerry Punch, M.D., is teaming up with Men’s Health Network and Endo Pharmaceuticals Inc., a subsidiary of Endo International plc (NASDAQ: ENDP) (TSX: ENL), to launch “Ask About the Curve,” a new educational campaign designed to raise awareness of Peyronie’s disease. Peyronie’s disease is a little-known men’s health condition that can occur during midlife or later. And, while the disease is physical in nature, the impact may also be psychological and could possibly hold men back from talking about it.
Peyronie’s disease, or “PD,” is a condition that can cause curvature of the penis that could be painful during arousal and intimacy. It can affect as many as one in 10 men worldwide, but diagnosis rates remain low because men with PD may be too uncomfortable to speak up and get help. Together with Endo and Men’s Health Network, Dr. Punch is encouraging men who think they might have PD to face their challenge head on by starting the conversation with their doctor.
“As a sports commentator, I’ve witnessed thousands of men on the court, on the field and on the racetrack in their physical prime – cool, confident and thriving in the face of challenge. But, as a licensed physician, I’ve seen how this bravado can turn to embarrassment – even isolation – when that challenge becomes personal or intimate,” said Dr. Punch. “Often, men feel too awkward to talk about issues like Peyronie’s disease, even with a doctor. And while it may seem tough, it’s important that any man with PD see a doctor, and ask about the curve. Starting the conversation is the first step to getting help.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7752151-ask-about-the-curve-psa/
Pegasus Airlines makes its mark in the aviation sector again with a new video explaining flight safety rules in partnership with Disney Turkey. Marvel's best-known characters appealing to all ages, including Thor, Black Widow, Captain America, Iron Man, Loki, Hawkeye and Odin, feature as flight safety rules are explained in an entertaining and fun way. The overriding message of the safety demo video is: 'Even if you're a superhero, flight safety rules are important for you'.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7550251-new-flight-safety-video-from-pegasus/
Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.
The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/ipa/48898/
