MultiVu, PR Newswire’s multimedia and broadcast production and distribution group, has restructured their Public Service Announcement services and launched a digital distribution platform for PSAs. The newly created web portal, www.psaroom.com will provide PSA Directors with the convenience and ease of downloading PSAs right from their desktops.
This platform creates a virtual one stop shop for PSA Directors. On it, they will be able to preview PSA videos, download HD Broadcast Quality digital PSA files, as well as receive all supporting campaign collateral materials like PSA Director Letters and Tax Exempt Certification. All PSA material and videos will be available within a user friendly web interface, making it a go to resource for PSA Directors and Broadcast outlets nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7489551-multivu-digital-distribution-platform-psa/
Today, the Ad Council in partnership with the U.S. Department of Health and Human Services, AdoptUSKids, and KBS launched new public service advertisements (PSAs) for the award-winning Adoption from Foster Care campaign. The new television and radio PSAs encourage the adoption of older youth from foster care.
Of the 428,000 youth under the age of 18 in the U.S. foster care system, 112,000 are currently waiting for adoptive families, according to the most recent Adoption and Foster Care Analysis and Reporting System (AFCARS) data. Since the project’s launch in 2002, more than 26,000 children who were once photo listed on the AdoptUSKids website have been placed with permanent families. However, older youth and teens have lower adoption rates than younger children, and they often wait longer to be adopted. Currently, of the 5,560 youth photo-listed on the website as available for adoption, 43% are between the ages of 15 and 18 years old.
To view the multimedia release go to:
http://www.multivu.com/players/English/7979251-ad-council-adoptuskids-adopt-from-foster-care/
MSC INDUSTRIAL SUPPLY CO. (NYSE: MSM), a leading distributor of Metalworking and Maintenance, Repair and Operations (MRO) products and services to industrial customers throughout North America, today launched its “Built to Make You Better” video campaign. The series features success stories and testimonials from a variety of MSC customers ranging from small shops to large companies.
The campaign also captures MSC’s evolution in bringing greater value to customers by solving their most complex MRO and operational challenges, as does the company’s new tagline: Built to Make You Better.
To view the multimedia release go to:
http://www.multivu.com/players/English/7902451-msc-built-to-make-you-better-video/
Approximately 7,000 high school students drop out every school day – that’s one every 26 seconds. In an effort to raise awareness about the dropout crisis and inspire individuals to “Boost” (support) students in their communities, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs), created pro bono by advertising agency Publicis New York.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52064-ad-council-boostup-high-school-dropout-prevention-campaign
Crosstex International, a subsidiary of Cantel Medical Corp. (NYSE:CMN), and Prestige Ameritech, the only two major U.S.-based medical mask manufacturers have joined forces to bring attention to a glaring void in public health research and policy – that, if addressed, has the potential to more quickly provide a simple, effective tool to mitigate the spread of influenza and other respiratory borne viruses. The awareness campaign comes in response to a new study, “ Exposure to Influenza Virus Aerosols During Routine Patient Care,” published in The Journal of Infectious Diseases, showing that influenza viruses may spread as far as six feet from a person coughing or sneezing, and that some people, referred to as “super spreaders,” may be more likely to spread the virus. The study, supported by the Department of Health and Human Services with a $600,000 research grant, pointed specifically to concerns for healthcare workers being exposed to coughs from sick patients. Yet government research and policy continues to overlook face masks as a feasible protection measure for both the healthcare industry and the general public.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60417-cantel-medical-fitted-mask-infectious-disease-control-public-health-policy
In celebrating the 40th anniversary of hospice care in the United States, the National Hospice and Palliative Care Organization (NHPCO) is excited to introduce a new national campaign, “Moments of Life: Made Possible by Hospice,” that will show all Americans that hospice focuses on living and enables special moments and memories at the end of life for patients and loved ones.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7154751-national-hospice-and-palliative-care-organization-nhpco-campaign
Many people equate a conversation about hospice as being told they must give up. However, more than 1 million people across the nation have learned just the opposite. They’ve been touched by the National Hospice and Palliative Care Organization’s “Moments of Life: Made Possible by Hospice” campaign since its launch on May 15, 2014. The campaign’s intent is to debunk this myth, and show that hospice focuses on compassionate, person-centered care, which enables special moments and memories at the end of life for patients and loved ones.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7154752-national-hospice-and-palliative-care-organization-nhpco-moments-of-life-psa/
For the nation’s nearly 51 million Hispanics, every day is one of living the colors, flavors, and excitement of Latino culture. From September 15 through October 15, Americans of all ethnicities honor the contributions of American Latinos by celebrating Hispanic Heritage Month. Amway, one of the largest direct selling companies in the world, is joining in this celebration. It has partnered with broadcast networks Discovery en Español and Discovery Familia to create a campaign – “Momentos de Calidad” (“Quality Moments”) – to encourage Hispanics to share those special moments of growing up in Latin America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55818-amway-celebrates-hispanic-heritage-month-momentos-de-calidad-campaign
Every 23 seconds, someone in the United States is diagnosed with diabetes. It's estimated that one in 11 Americans has the disease—more than 29 million people—and another 86 million have prediabetes and are at risk for developing type 2 diabetes. The numbers alone are staggering, and the people affected by the disease include those who have diabetes and their friends, family, caregivers and communities.
American Diabetes Month®, observed by the American Diabetes Association® (Association) every November, is a time to focus the nation's attention on the many people who are affected by diabetes and to raise the urgency about the need to address diabetes. To help spark a national conversation, the Association is asking people to share their stories about what it truly means to live with diabetes with a new campaign, This Is Diabetes™.
http://www.multivu.com/players/English/7711431-american-diabetes-month-thisisdiabetes/
Mimi’s Cafe® announces its partnership with National Breast Cancer Foundation (NBCF) and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need. Mimi’s kicks off the campaign Oct. 1 with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. There will be more ways to participate throughout the month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58344-mimi-s-cafe-power-of-pink-national-breast-cancer-awareness-month-october
Mimi’s Cafe is raising awareness throughout February, American Heart Month, by supporting the American Heart Association’s® Go Red For Women® movement and its mission to turn America red. Mimi’s was the first restaurant to support Go Red For Women on a national scale. In its second year, Mimi’s will shout louder and stand stronger in the fight against heart disease, the number one killer of women, with its Mimi’s Goes Red campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60186-mimi-s-cafe-go-red-for-women-put-your-hearts-up
Mimi’s Cafe® is celebrating the “lift off” of “Mimi’s for Miracles,” a month-long national awareness and fundraising campaign benefitting Children’s Miracle Network Hospitals. And Friday, July 6, on Mimi’s Muffins for Miracles Day, guests can enjoy a FREE Strawberry Shortcake muffin, Mimi’s newest creation, with a donation and any purchase at Mimi’s Cafe restaurants.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57022-mimi-s-cafe-muffins-for-miracles-children-s-miracle-network-hospitals
