In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
Sesame Workshop, the nonprofit educational organization that produces Sesame Street, and IBM (NYSE:IBM) today announced a collaboration to use IBM Watson’s cognitive computing technology and Sesame’s early childhood expertise to help advance preschool education around the world.
As part of a three-year agreement, Sesame Workshop and IBM will collaborate to develop educational platforms and products that will be designed to adapt to the learning preferences and aptitude levels of individual preschoolers. Research shows that a significant extent of brain development occurs in the first five years of a child’s life1, making this window critical for learning and development.
To view the multimedia release go to:
http://www.multivu.com/players/English/7724251-sesame-workshop-ibm-watson-early-childhood-education/
The Institute for Business & Home Safety (IBHS) today announced the grand opening of its multi-risk research center in Chester County, S.C.
The state-of-the-art, multi-hazard applied research and training facility will significantly advance building science by enabling researchers to more fully and accurately evaluate various residential and commercial construction materials and systems. The facility is entirely funded by the property insurance industry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/ibhs/45568/
Hybrids have a safety edge over their conventional twins when it comes to shielding their occupants from injuries in crashes, new research by the Highway Loss Data Institute (HLDI), an affiliate of the Insurance Institute for Highway Safety, shows. On average, the odds of being injured in a crash are 25 percent lower for people in hybrids than people traveling in nonhybrid models.
The new finding is more good news for green-minded drivers who don’t want to trade safety for fuel economy. Not so long ago, car buyers had to choose between the two because fuel-efficient cars tended to be smaller and lighter. Now, consumers have more options than ever when it comes to picking an environmentally friendly — and crashworthy — vehicle.
For more information, go to: www.iihs.org
The U.S. Department of Agriculture’s (USDA) Economic Research Service reported earlier this week that more than 50 million Americans, including 17 million children, live in hunger. The 2009 report on Household Food Insecurity in the United States illustrates how the issue of hunger is affecting our country. To raise national awareness among adults about the growing problem of hunger, Feeding America and the Ad Council today announced the launch of a new series of national public service advertisements (PSAs) featuring Matt Damon, Ben Affleck, and other actors, designed to motivate Americans to get involved in the fight against hunger.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/47168/
Speed Drawing Animation as a method for interactive learning for children. Is it possible? Sure it is!
Research study said that children tend to learn & develop logics through their visual memory. 25SDA creates a funny interactive Speed Drawing Animation on how to save energy.
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How to adopt a baby - Ebook
The laws and policies which regulate who are actually able to adopt a child will vary from state to state, as well as from agency to agency. But there are certain requirements that almost all adoption agencies will be looking at when they talk to those people who would like to adopt a baby.
What is important to know, however, is that, although the provisions required by laws in each state can not be either changed or ignored. But there are very few, if any, requirements or rules which are not inflexible.
However, if you do find yourself during the adoption process having problems with a particular rule or guideline, then it might be advisable if you can see if that particular one can be waived.
You may be surprised that there are certain exceptions where this can occur, if the circumstances are right, or the right people have asked for it to be waived.
Although you may think that you have the right to adopt, this is simply just not the case. No one in today’s society has the absolute right to adopt a child, and can only do so after they have met certain criteria that both the adoption agencies and the government place.
It is therefore important that any prospective people wishing to adopt a baby should carry out as much research as possible on the subject. Learn everything about the rules, regulations and guidelines that can be imposed upon prospective adoptive parents by the various adoption agencies.
In this book, we will be taking you through the basics of what is required in order for a couple or single person to become an adoptive parent.
As businesses become increasingly frustrated by shelf-life hardware and out-of-the-box software, hosted solutions have grown increasingly popular, with 81% of corporates already using or planning to use cloud-based services according to recent research.
42% of SMEs who subscribed to hosted services did so in the last 12 months, showing the swift emergence of cloud solutions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62395-TalkTalk-business-hosting-solutions
Wahl, a grooming products leader, is doing its part to help holiday shoppers reverse a trend of unwanted and unneeded gifts this year. Unnecessary gifts accounted for almost 50 percent of purchases last year. The company’s holiday lineup includes new and powerful therapeutic massagers and grooming tools for the practical, budget-friendly demands of gift givers while also fitting what new research says those on the receiving end want this year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52431-wahl-helps-ease-the-pain-of-holiday-shopping
What is better than the Rugby 7\\\'s and is at the Beach? The Hong Kong Stanley International Dragon Boat Championships of course! The festival is the craziest day Stanley sees all year and So-U.TV was there to catch every moment of of fun and mayhem. Take a look at the highlights at http://www.so-u.tv/playVideo.php?contestid=&id=1211
Are you in PR and wonder what Social Media's impact is? Well Douglas White and Simon Taylor shed light on this hyper hyped area from very different backgrounds. Learn what they believe is the factor for success.http://www.youtube.com/watch?v=iehgwgj-gkU
Come join families and sports fanatics alike at Hong Kong's Lama 500 dragon boat race this Sunday, May 10th at Tai Wan To Beach. Free beach party and music following the race and awards ceremony. Drinks and food will be provided. http://www.lammadragonboat.com/
