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(RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day\'s worth of life transforming antiretroviral medication./nTo view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/red/43843/

On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®. #Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey. To view the multimedia release go to: http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/