Global superstar and Grammy award winner Enrique Iglesias will perform LIVE for The Salvation Army’s 15th annual Red Kettle Kickoff during halftime of the Dallas Cowboys Thanksgiving Day game against the Miami Dolphins at 3:15 CST on the CBS television network. The nationally televised performance launches The Salvation Army’s 120th annual Red Kettle Campaign, which began on the wharf in San Francisco in 1891 and has spread worldwide to raise money for people in need. Last year, the campaign recorded a record $142 million, mostly in small denomination donations from holiday shoppers. This year, the nation’s oldest and longest running fundraiser will continue to expand its partnerships and use of technology to give donors and volunteers more ways to help others.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52629-salvation-army-s-red-kettle-campaign-120th-anniversary-dallas-cowboys
(RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day\'s worth of life transforming antiretroviral medication./nTo view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/red/43843/
Sixteen of the country’s most hopeless cooks attempt to transform from kitchen zeros into kitchen heroes as they compete in a grueling culinary boot camp on season two of Food Network’s primetime reality series, Worst Cooks in America. With a season one victory under her belt, Chef Anne Burrell (Secrets of a Restaurant Chef) returns to lead the red team to repeat success, but one obstacle stands in the way: Chef Robert Irvine (Dinner: Impossible) brings his unparalleled expertise in conquering culinary obstacles to the competition as the show’s new co-host determined to overthrow Anne’s reign with a blue team win.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46435-Food-Network-Worst-Cooks-in-America/
The ad depicts a man walking through a city on a series of red wires and closes with the strap line "Let your mind wander". Each wire represents a thought inspired by reading The Economist and the journey is a metaphor for the pleasure of connecting different ideas. Gradually, he climbs higher and higher as his mind elevates him.
