Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Al Maryah Island hosted Abu Dhabi’s biggest New Year’s Eve celebration, a spectacular evening of music and fireworks. Thousands of families and friends filled the island’s waterfront Promenade where they enjoyed an electrifying concert with Emirati star Hussain Al Jassmi, Egyptian pop sensation Mohamed Hamaki, and winner of Arab Idol 2015, Mohammed Assaf.
More than 10,000 people enjoyed hearing their favourite songs performed during the five-hour show, which culminated in an exhilarating midnight countdown, followed by a breath-taking firework display.
The evening was a landmark occasion in Al Maryah Island’s colourful events calendar and was staged through a partnership between Mubadala and Platinum Records, the leading record label company which operates under the umbrella of MBC Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8012751-al-maryah-island-welcomes-2017/
The Advertising Council, in partnership with the U.S. Department of Health and Human Services' (HHS) Children's Bureau and AdoptUsKids, announced today the launch of a campaign designed to encourage the adoption of African American children from foster care.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40731/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
Triax Technologies Inc and Washington Youth Soccer have announced a long-term partnership to track and assess head impacts among top level youth players. Findings from the large scale collection of data will be used to identify trends and potential risks to inform training protocols which will be publically shared to encourage best practices.
Players from the Washington Youth Soccer Elite Player Development (EPD) program (U12-U18) will wear the Triax Technologies Smart Impact Monitors (SIM™) as they compete in the prestigious US Youth Soccer Region IV Olympic Development Program (ODP) Championships January 8–11 in Phoenix, AZ, and will continue throughout their careers with Washington Youth Soccer.
Triax SIM™ devices are worn in comfortable, unobtrusive headbands to record head impacts, and transmit data in real time from the field to a smart phone or tablet on the sideline. This cutting edge technology allows players to track up to 180 individual head impacts measuring the G–force of direct hits and jarring through linear and rotational measures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7416151-triax-technologies-impact-monitoring/
With the ultimate goal of preventing half a million teens from abusing medicine within five years, The Partnership at Drugfree.org will launch The Medicine Abuse Project during the week of September 23-29, 2012. The launch week will kick start a multi-year effort to help educate parents, teens and the public about the dangers of medicine abuse and unite parents, educators, health care providers, coaches, government officials, law enforcement officers and other partners to help save lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54143-the-partnership-at-drugfree-org-medicine-abuse-project-teen-education
Butta Verses, a Bronx-bred rapper who now calls Fort Lauderdale, Florida home, made his debut appearance on De La Soul’s 2004 release The Grind Date spitting back to back with Posdonus on the song “No.” Butta’s name was bestowed upon him by fellow MCs at local ciphers but once his mixtape reached the ears of DJ Maseo from De La Soul, his rhymes started reaching neighborhoods around the world. Maseo signed Butta to his Bear Mountain Entertainment label and he began touring with De La Soul to promote The Grind Date. Butta released several mixtapes while playing over 200 shows on De La Soul’s international tour and began recording with his crew GCD (Glee Club Detention) as well as Seattle’s Vitamin D and Bean One for his Bear Mountain debut, Brand Spankin.
Having completed his term with Bear Mountain, Butta focused on live performances, sharing the stage with such veterans as Wu Tang Clan, KRS-One, Boot Camp Click and many others. Though no longer signed with Maseo, Butta was heard in late 2006 on De La Soul’s old-school flavored track, “You Got It” from Impossible Mission. All along, Butta has seen a great deal of his catalog licensed for television (NBC’s Saturday Night Live and A&E’s Dog The Bounty Hunter, to name a couple) and ringtones through his partnership with NYC-based licensing company, Beats and Rhymes.
Today, Butta is wrapping up his follow-up album, Six Minutes To Ten, with such guests as CL Smooth, and A-Butta of Natural Elements with production help from The Mighty V.I.C. and Tzarizm among others. March of 2007 will see the release of an exclusive Butta V track produced by Marco Polo on hip-hop upstart label Audio Clutch. The label's debut release will be available in record stores and online everywhere. Expect more from this rising star in 2007.
Courtesy of Butta Verses on MOLI.com
When a life-changing diagnosis brings moments of uneasiness, a glimmer of hope can make all the difference in bringing solace. As hope comes in many forms, Extended Stay America® hotels, the nation’s largest owner operated hotelier, announced today the launch of the brand’s latest initiative in their continued support for the fight against cancer – the “Give Hope” program. A natural evolution of Extended Stay America’s partnership with the American Cancer Society, the “Give Hope” program provides a platform to raise awareness and funds for pediatric cancer research.
To view the multimedia release go to:
https://www.multivu.com/players/English/8060751-extended-stay-america-give-hope-cancer-research/
The definitive luxury malt, The Dalmore is set to release an exceptionally rare, Domaine Henri Giraud champagne-finished, 50 year old single malt to mark its Master Distiller Richard Paterson’s 50th year in the whisky industry.
As the creative force behind some of the most iconic and innovative releases in the world, Richard Paterson’s passion, expertise and artistry has seen him pioneer the art of maturation and cask finishing which has been instrumental to the success of The Dalmore.
Building on the celebrations surrounding Richard’s 50th anniversary, the limited edition, The Dalmore 50 year old has been meticulously crafted in partnership with four other legendary luxury houses, to serve as a fitting tribute to each year of his illustrious career.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8016351-the-dalmore-50-single-malt-richard-paterson/
Bees are responsible for one in every three bites of food we eat, but their populations are in decline, threatening the food supply as we know it today. According to a recent survey conducted by Cascadian Farm, more than 60 percent of Americans are unfamiliar with colony loss, the phenomenon characterized by honey bees abandoning their hives, never to return. Beyond honey bees, one-third of America’s native bumble bee species are now at risk of extinction. Today, Cascadian Farm—in partnership with The Xerces Society for Invertebrate Conservation and the University of Minnesota Bee Lab—announced its ‘Bee Friendlier’ program to increase awareness of these critical issues and encourage simple actions to help bees thrive.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7330451-cascadian-farm-bee-friendlier-helps-bees-thrive/
