In order to succeed in today’s B2B sales world, salespeople must create buyer consensus among diverse customer stakeholders. Those who fail to do that risk falling victim to the status-quo – the minimal-risk, lowest-cost option – or worse, losing the deal altogether. The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results from CEB (NYSE: CEB), a best practice insight and technology company, reveals that it isn’t just about how you engage, but who you engage within the customer organization that drives complex sales today.
“The ‘senior decision-maker’ no longer exists in B2B sales. That makes the most significant problem facing marketing and sales teams a buying problem, not a selling problem. Organizations need to shift their focus from making the sale to understanding buyer groups – and who among them really shapes decisions,” said co-author Brent Adamson, executive advisor at CEB. “Our research shows that the one thing that matters most to executives is whether or not a supplier has buy-in with the rest of the organization – NOT the supplier’s actual offering or solution.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7427252-ceb-the-challenger-customer/
What Could Be Better Than Living In a Fairy Tale World?
“Imagine the sweetest and most delectable fairy tale book illustrated with pages
and pages of magnificent cakes, complete with characters composed and comprised
of delicate details like fairy wings, all manner of flowers, dragons and mermaids and so much more.
Not illustrations of cakes, but pictures of nearly eighty “sugar sculptures,”
as author and illustrator Crystal Walters described her creations. It sounds incredible,
but it’s one of the most unique concepts for a fairy tale book that you will ever encounter.
John Kelly, Detroit Free Press
I Wish I Were a Fairy Tale http://bit.ly/CakeFairyTale
Media contact: Scott Lorenz, Westwind Book Marketing, scottlorenz@westwindcos.com Children's book
The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
“Back to school is a special time for the entire family, and we wanted to offer tips and pork recipes with quality nutrition that could be enjoyed by the entire family,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “It is important that even with the craze of this season families get to enjoy homemade dishes. Pork is safe, healthy and affordable, making it the perfect protein for any lunch box.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8391951-national-pork-board-back-to-school-meal-planning/
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What are the different how-to's and what not's when creating presentations?
Title - Don't be afraid to make it bold.
Content - keep it simple, write no more than ten words
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Image - Interesting stunning with meaning.
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Watch this video to learn how to pick the right brand colors! This video will teach you how to choose colors for logos and all marketing materials.
Did you know that understanding the psychology of color could bring you more business? Indeed it can. Color and psychology are related i.e, one is the cause and the other is the reaction. Colors have an effect on our behavior which can be positive or negative. The study of this is called color psychology. There are some popular associations to colors like the color red is symbolic of love and white of purity.
Understanding what colors mean can help businesses come up with powerful branding.
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