To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Discovery Communications today announced the premiere programming slate for Velocity, set to debut October 4 at 7:00 PM (ET). An all-HD network targeting upscale men, Velocity will be available in more than 40 million homes at the channel location currently occupied by the HD Theater cable network. Velocity’s lineup for fourth quarter 2011 features an all-new primetime schedule and more than 140 original premiere hours overall; representing the best of the travel, leisure, automotive, adventure and sports genres.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52197-discovery-communications-q4-2011-velocity-programming-slate-for-men
XCMG, the world’s fifth largest construction equipment company, unveils the XE15R hydraulic intelligent excavator, its first fully remote-controlled excavator, signaling a new phase in XCMG’s intelligentization of its excavator series.
Without a cab, XE15R is the company’s smallest excavator at 1.35m in height and 1.08m in width. Nicknamed “Little Swan”, the machine is agile and flexible in challenging working conditions.
The newly developed XE15R features a wireless control function with a 100-meter range, and integrates mechanic, electronic and hydraulic control technology with a CAN bus interface design. Unmanned driving reduces labor intensity, particularly useful in severe operating environments, such as toxic conditions or extreme temperatures.
As an intelligent excavator, XE15R also features a self-learning function. It can save operating maneuvers and then replay them automatically on request, a breakthrough that further ensures security, agility and reliability in operation.
“Intelligentization is an inevitable choice as XCMG follows the path of new industrialization, and XE15R shows that we do what we say. Its design embodies our pursuit of efficiency and user friendliness.” said Wang Min, president of XCMG. The launching of XE15R expands XCMG’s product line, and improves its customers’ construction quality, providing them with a more human-friendly working environment and better project solutions.
To view the multimedia release please visit
http://www.multivu.com/players/English/7605551-xcmg-xe15r-remote-controlled-excavator/
Erreà 3DWear is proud to join forces with Stade Toulousain and its players in the most important time of the season.
Erreà 3DWear technical base layer line features the most sophisticated and innovative fabrics. Stade Toulousain's players wear it to improve their performance during matches, when each single molecule of energy is needed to confront the hardest adversaries and fight fatigue.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7391651-errea-3D-wear-stade-toulousain/
EPIX, the multiplatform premium entertainment service, will present Marvel Heroes Weekend, April 27 – 29, a marathon of superhero movies including Iron Man 2, Thor, the world television premiere of Captain America: The First Avenger and the EPIX Original Documentary With Great Power: The Stan Lee Story. Hosted by legendary comic book creator Stan Lee, the marathon also includes EPIX Extra: Mighty Movie Superheroes, examining the origins and fan following of the mighty team. The weekend celebration of Marvel’s famed superheroes and their creator features the movies that have led up to the highly anticipated theatrical release of The Avengers on May 4.
The EPIX Original Documentary With Great Power: The Stan Lee Story follows the life and creations of Stan Lee, the co-creator of Spider-Man, Captain America, Hulk, X-Men, Fantastic Four, Iron Man and over 200 other characters that can be found in Marvel comic books, on movie screens and in retail stores around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52240-epix-hd-marvel-heroes-weekend-hosted-by-stan-lee-april-27-29
Learn how commercial buildings can incorporate whole-building design to save energy and money while enhancing performance and comfort. This video highlights several energy-saving features of the Research Support Facility at the Energy Department's National Renewable Energy Laboratory—a model for high-performance office building design.
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The 2012 Atlantic hurricane season is in effect through Nov. 30, making it important for families to have an emergency preparedness plan and kit. Two-way radios from Motorola Solutions, Inc. (NYSE:MSI) are a must-have communication tool for use in severe weather situations and emergencies such as hurricanes, floods, tornadoes, wildfires, winter storms, emergency evacuations and Amber alerts by combining NOAA weather channels and alerts with powerful two-way communications and durable, weatherproof housing. The latest MT350R series of consumer Talkabout® two-way radios feature convenient emergency preparedness features and a weatherproof design.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58200-motorola-solutions-weatherproof-two-way-radios-noaa-weather-alerts
The quest for Middle-earth inspired adventure begins today at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by
Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46717/
Ibotta, the mobile shopping app whose users have earned more than $110 million in rewards on in-store purchases, today launched a brand-new way for consumers to discover great brands and earn rewards on mobile, in-app purchases. Through partnerships with mobile commerce leaders such as Boxed, Groupon, Hotels.com, and Jet, Ibotta will offer rewards to shoppers for ordering goods and services directly from their smartphones and tablets.
As part of this app-to-app marketplace, Ibotta, which already features an array of offers from leading brands and retailers for rewards on groceries, clothing, electronics, and other in-store items, will now feature a Mobile Apps category. Launch partners include leading mobile innovators Boxed, delivery.com, DoorDash, Drizly, Groupon, Hotels.com, Jet, and Spring.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914451-ibotta-mobile-shopping-app-rewards/
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC® television network broadcast of Super Bowl XLVI.
The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with help from Financial Consultants at E*TRADE.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54519-e-trade-commercial-baby-super-bowl-advertisements-ads
