ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
U.S. Department of Energy (DOE) and the Ad Council today launched a national consumer education campaign to help consumers save money on utility bills. Created pro bono by Texas-based advertising agency GSD&M, the public service advertisements (PSAs) aim to help consumers save money on their energy bills by doing things such as sealing leaks in their homes and using energy efficient products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50779-ad-council-energy-efficiency
We teach children how to cross a street and what to eat. We warn them not to talk to strangers. Pella Windows and Doors is asking parents and caregivers to also add fire and window safety to the key lessons they pass on to children.
October is Fire Prevention Month. Take time to develop and discuss your home fire safety escape plan, and at the same time, talk to your family about window safety and how to help prevent accidental falls in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52417-pella-windows-and-doors-fire-prevention-month-safety-tips
Actress Sarah Michelle Gellar has teamed up with “The Nestlé Share the Joy of Reading Program” to raise awareness about the importance of children’s literacy and to encourage continued reading over the summer. Today, she visited the Los Angeles Public Library’s historic Central Library to read to children and share her love of reading. “The Nestlé Share the Joy of Reading Program” is donating up to $250,000 to Reading Is Fundamental (RIF) – the nation’s largest nonprofit children’s literacy organization – and consumers can help through everyday purchases of select Nestlé confections.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nestle/50123/
Homeowners in Santa Clara County still can take advantage of a county rebate program that covers 80 percent of the cost of a home energy assessment, up to $800. However, because the program is for a limited time only while funds last, homeowners are urged to contact a participating contractor as soon as possible to schedule a home energy assessment and also qualify for additional incentives up to $6,000 through Energy Upgrade California.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53504-energy-rebates-air-conditioning-repair-hvac-insulation-home-value
On Thursday, December 15 at noon (ET), 24 Salvation Army volunteer bell ringers in cities across America will compete against one another in an attempt to set a world record for the longest continuous hand bell ringing by an individual. The contestants will seek to raise awareness for The Salvation Army’s 120th Red Kettle Campaign and support the Mission of The Salvation Army in serving people in need. Bell ringers will set an official Salvation Army record for 2011 when they surpass the 36 hour record set in 2010, and many hope to ring for as many as 60 hours.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53624-salvation-army-bellringers-attempt-world-record
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
Job seekers who want potential employers to “show them the money” may be in luck, a new Robert Half survey suggests. More than one-third (38 percent) of executives interviewed said they are more willing to negotiate salary with top candidates than they were one year ago. Just 5 percent of respondents said they are less willing to negotiate.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53177-robert-half-survey-finds-executives-more-open-to-salary-negotiation
Jeanne Holt of Mendota Heights, Minn. was selected by Aunt Nellie’s as the $2500 Grand Prize winner of the “Say Yes to Beets!” recipe contest with her Baja Bacon Beet Salad.
The vivid colors and flavors in this salad are sure to awaken the senses. Holt says she developed the recipe with Mexican flavors in mind. “I love spicy foods, and the color of the beets is so striking, I thought I’d complement it with spinach and mango. The dressing makes the salad come together with a little kick of heat.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/auntnellies/43559/
The Irish will welcome over 50 majestic Tall Ships from 12 countries, some 1,400 sail trainees and an anticipated 500,000 maritime, music and festival fans to the quays of Waterford City this weekend for the biggest party of 2011.
The Tall Ships Races, which first visited the Viking city in 2005, return this year from 30 June to 3 July with a world-class festival programme capturing the very best of Irish and international acts, street theatre, fireworks, music and food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tourismireland/50520/
