Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Vital Voices (www.vitalvoices.org) and The Avon Foundation for Women (www.avonfoundation.org) today announced The Global Partnership to End Violence Against Women, a new innovative collaboration with the U.S. State Department to combat the most destructive types of violence against women and help ensure justice for women and girls worldwide. In response to the nearly one billion women worldwide who will be affected by violence in their lifetime, The Global Partnership will address the need for serious, sustained on the ground research and development, as well as actionable, collaborative, culturally-sensitive local solutions that can change these statistics in a measurable way.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42564/
Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.
Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen.
To view the multimedia release go to:
http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/
Astana Economic Forum 2015 is set to take place in Astana, Kazakhstan 21-22 of May, with the main topic of the forum being “Infrastructure - a driver of sustainable economic growth”.
The Europe and Asia forum aims to raise discussion around the issues of modernisation of public administration institutes, as well as the role of state institutes in stimulating innovations.
A group of experts, heads of financial institutions and high-level statesmen will also be looking at how a partnership between Europe and Asia would ensure global growth and create a competitive ecosystem to support innovation efforts in both regions.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7530651-aef-2015-europe-asia-new-partnership/
ChildObesity180 today launched a new initiative, the Active Schools Acceleration Project (ASAP), in the continuing effort toward reversing the trend of childhood obesity. Because of their strong support for Let’s Move!, her initiative to solve the problem of childhood obesity within a generation, First Lady Michelle Obama encouraged participation in the competition with a new video message.
ASAP, in a commitment with The Partnership for a Healthier America (PHA), is conducting a national competition to identify and reward the most creative, impactful, and scalable school-based programs and technological innovations that promote physical activity for children. The contest will award a total of $500,000 in prizes, with individual awards of up to $100,000. In addition to monetary awards, top winners will advance to participate in funded pilot studies aimed at expanding both reach and impact.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54594-childobesity180-innovation-in-physical-activity-competition-for-let-s-move
Kiehl’s Since 1851, the New York-based purveyor of fine quality skin and hair care, continues its enduring support of HIV/AIDS charities with its seventh annual Kiehl’s LifeRide for amfAR, an 11-day charity motorcycle ride.
On August 3rd, LifeRide commenced with contemporary artist José Parlá, in partnership with RxArt, with an unveiling of original work by Parlá at Incarnation Children’s Center (ICC). ICC is New York City’s only skilled nursing facility providing specialized care for youth living with HIV/AIDS.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896051-kiehls-liferide-amfar/
Today the Ad Council, in partnership with The Humane Society of the United States (HSUS) and Maddie’s Fund®, launches a new series of public service advertisements (PSAs) on behalf of The Shelter Pet Project campaign. In the new ads, adorable adopted shelter dogs and cats practically reach through TV screens, imploring audiences to play with them. Prospective pet owners are reminded that there are thousands of amazing shelter pets ready to meet them.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64564-the-hsus-maddie-s-fund-and-ad-council-launch-new-meet-psas
A historic day for AC Milan and Milan. Fondazione Fiera has decided that the winning project for the redevelopment of the old trade fair is the one of AC Milan. The decision made yesterday is the first step, but the dream of the Vice President and CEO Barbara Berlusconi to build a new stadium could soon become reality.
The project, which was presented along with Arup in January, envisions the construction of one of the most innovative stadiums in the world, open to the city and extremely functional. It will contain within itself a hotel, a school, restaurants, children’s playgrounds, walking paths in the green on the rooftop, exhibition space for young artists and other useful services to the citizens. The stadium will have about 50,000 seats and already many international companies are putting themselves forward for a commercial partnership.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7572451-ac-milan-will-have-a-new-stadium/
Pegasus Airlines makes its mark in the aviation sector again with a new video explaining flight safety rules in partnership with Disney Turkey. Marvel's best-known characters appealing to all ages, including Thor, Black Widow, Captain America, Iron Man, Loki, Hawkeye and Odin, feature as flight safety rules are explained in an entertaining and fun way. The overriding message of the safety demo video is: 'Even if you're a superhero, flight safety rules are important for you'.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7550251-new-flight-safety-video-from-pegasus/
More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation. Meals on Wheels America is a national network of local community organizations that deliver meals, friendly visits and safety checks to our nation’s most vulnerable seniors. With the senior population projected to double by 2050, and an aging volunteer base, Meals on Wheels America, in partnership with the Ad Council, is launching its first national integrated campaign this summer to recruit a new pipeline of volunteers to meet the growing need.
Every day, Meals on Wheels volunteers deliver one million meals and smiles to seniors in need across the country. The current network represents more than 5,000 local programs in virtually every community in America and relies on an army of two million volunteers to deliver meals five days a week, typically between 11 am and 1 pm. Beyond providing nutrition, delivering a meal also provides a moment of human connection that nourishes both the senior and the volunteer. For many seniors, the volunteer may be the only person they will see that day. According to a survey of current Meals on Wheels volunteers, more than 75 percent are over the age of 55, and the average age of volunteers is 62, making it critical to recruit additional volunteers to keep the wheels rolling for future generations.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867951-ad-council-meals-on-wheels/
Alstom and Virgin Trains have unveiled a new look for one of the fifty-two high-speed tilting Pendolino trains serving the West Coast Main Line.
The train, renamed “Alstom Pendolino” by Virgin Trains CEO Tony Collins during a ceremony at Euston station, London, now displays a specially designed Alstom branding alongside that of Virgin. This is in recognition of the successful partnership between the two companies, established in 1999, which underpins the delivery of a world class intercity service. The fleet, built and maintained by Alstom, is one of the most intensively used in the world, with 47 trains in service every day, covering over 16.5 million miles per year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/alstom/44217/
Daimler AG, Ford Motor Company and Nissan Motor Co., Ltd., have signed a unique three-way agreement to accelerate the commercialization of fuel cell electric vehicle (FCEV) technology.
The goal of the collaboration is to jointly develop a common fuel cell electric vehicle system while reducing investment costs associated with the engineering of the technology. Each company will invest equally towards the project. The strategy to maximize design commonality, leverage volume and derive efficiencies through economies of scale will help to launch the world’s first affordable, mass-market FCEVs as early as 2017.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58680-renault-nissan-daimler-ford-partnership
