Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance.
In the commercial “Buster’s in Control,” Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that’s right for them and feel confident they’re making the right call with Esurance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8062051-esurance-buster-posey-mlb-auto-insurance/
Equinix, Inc. (NASDAQ: EQIX), the global interconnection and data center company, today unveiled the findings of its Enterprise of the Future survey, which uncovered a rapidly accelerating global demand for interconnection that will transform IT strategies over the next two years. Studying the priorities and perspectives of more than 1,000 IT decision makers across 14 countries, the Enterprise of the Future survey revealed significant momentum towards the adoption of interconnection-dependent IT strategies by enterprises seeking to drive revenue growth. By 2017, 84 percent of IT leaders surveyed will deploy IT infrastructure where interconnection – defined as direct, secure physical or virtual connections between a company and its partners, customers and employees – is at the core, compared to only 38 percent today. The survey also indicates that interconnection can create millions of dollars in value. A full report of the findings, “The Enterprise of the Future: Unleashing the Interconnected Enterprise,” is now available for download here.
In the interconnected era business models are increasingly interdependent and consumers and employees alike consider anytime, anywhere, any device connectivity the standard. Organizational expansion, ubiquitous user access and the sourcing of external business and IT services to cloud-based providers are forcing enterprises to have more points of engagement with more end users and business partners across an ever-widening physical and logical footprint. Existing IT architectures were not built to support this level of dynamic engagement and distributed coverage, and the Enterprise of the Future survey shows enterprises responding with a massive strategic and behavioral shift away from centralized corporate resources to distributed, interconnection-centric IT infrastructure.
To view the multimedia release go to:
http://www.multivu.com/players/English/7639451-equinix-global-enterprise-study/
In its 150th anniversary year, Bacardi celebrates another historic milestone with consumers around the world. The legendary original Cuba Libre, more commonly called a “BACARDÍ and Coke®,” turns 112 years old this month. Since its inspiration and creation in Havana, Cuba, in 1900, this classic cocktail has become the most ordered cocktail in the world with seventy BACARDÍ Cuba Libre drinks enjoyed every second, every day around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53410-bacardi-rum-150-anniversary-cuba-libre-cocktail-gold-coke-112-cola
Car-buying platform Edmunds.com today released an update to its acclaimed mobile app with a new feature that now makes it possible for shoppers to send text messages to car dealers with just a touch of a button. The innovation is the latest step in the growing trend of consumers drawn to “place messaging,” which offers a convenient way to interact with businesses via text in the same way that they do with friends and family.
Unlike other place messaging solutions that only work in concert with apps such as Snapchat and WhatsApp, Edmunds’ texting solution uses the phone’s native texting platform. That means all smartphones are capable of messaging dealers without relying on any other apps.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523651-edmunds-com-text-car-dealers-app/
According to the Edelman American Well-Being Study released today by Edelman Wellness 360 in partnership with Edelman Berland, consumers prioritize emotional health over physical, yet 63 percent lack clarity on how to achieve emotional well-being, like relieving stress and increasing self-esteem. While consumers say they need more support to reach both their physical and emotional health goals, the study also revealed that nearly half don’t turn to others for help and 89 percent say they are solely responsible for their well-being. This leaves consumers facing a dilemma: The well-being measures people need the most simply can’t be achieved alone.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7494951-edelman-american-well-being-study/
Ways to Conserve Energy without breaking your budget.
https://powersaver1200.net/ways-to-co...
Simple yet effective, every little action you do adds up to a lot! You can conserve energy quickly and easily.
By implementing just a few energy saving solutions, you can really make a dent in your power consumption and electricity bills.
Saving Energy will not only help you and your family, but it will protect all of mankind and mother Earth.
With our energy saving devices, we have solutions to help you save easily and effectively! By focusing on the motors/appliances in your home, you can quickly laser target the biggest energy consumers in your home and make them as energy efficient as possible- WITHOUT spending thousands of dollars!
Energy Conservation doesn't have to be difficult. By using just a few of my free electricity tips on my site, you can EASILY save 10%. Start conserving electricity in your home or business today and stop suffering from high power bills and stress! http://youtu.be/9g7ZtSev1a8
Ibotta, the mobile shopping app whose users have earned more than $110 million in rewards on in-store purchases, today launched a brand-new way for consumers to discover great brands and earn rewards on mobile, in-app purchases. Through partnerships with mobile commerce leaders such as Boxed, Groupon, Hotels.com, and Jet, Ibotta will offer rewards to shoppers for ordering goods and services directly from their smartphones and tablets.
As part of this app-to-app marketplace, Ibotta, which already features an array of offers from leading brands and retailers for rewards on groceries, clothing, electronics, and other in-store items, will now feature a Mobile Apps category. Launch partners include leading mobile innovators Boxed, delivery.com, DoorDash, Drizly, Groupon, Hotels.com, Jet, and Spring.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914451-ibotta-mobile-shopping-app-rewards/
Americans are tired of being told their checks are not accepted at stores and restaurants. According to a recent Ipsos survey of consumers across the country, three-quarters of Americans believe they should have the freedom to pay at stores or restaurants with whatever method of payment they prefer. And for millions of consumers, that preferred method is the reliable standby, the check.
To view Multimedia News Release, go to http://www.multivu.com/players/English/44380-stand-up-for-your-right-to-write-checks/
This video is hosted by singer Breck Stewart who shares his views on how Windows Vista from Microsoft and other technologies using DRM (Digital Rights Management) such as Blu-Ray and HD-DVD can be hurtful to consumers by robbing them of their rights of fair use with digital files.
