Today, hotels.com® launched an exciting, “extreme” campaign centered on the company’s high-speed mobile booking application, which allows users to book rooms at its network of almost 140,000 worldwide hotels. To promote the idea that you can easily and quickly book a hotel room from almost anywhere, even at the very last minute, hotels.com has teamed up with extreme athlete and stuntman, JT Holmes, for a wild and exciting digital demonstration to prove just how easy it is to book a room while ‘on the fly’.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52014-hotels-com-launches-integrated-marketing-campaign-mobile-booking-app
Blu Homes (www.bluhomes.com), a leading designer and manufacturer of beautiful, green, precision-built homes, announced today the launch of the Configurator™. The Configurator allows users to style, visualize and spend time in their own Blu Home in real-time, using a 3-D game-play format. Once a homeowner has completed the design of her choice, Blu then builds each home directly from the client’s 3-D custom model, using precision tooling and trained craftsman in its climate-controlled factory. Anyone can access the Blu Configurator for free at bluhomes.com/configurator and begin customizing a Blu home today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/40402-blu-homes-launches-home-configurator-3-d-visualization-customization-tool
Today marks the start of a new era for the electronic vapor category - a day where adult smokers and vapers will no longer have to settle and can truly enjoy vaping without compromise. blu, a leader in the electronic cigarette industry and trusted consumer choice, is announcing the newest addition to its esteemed product lineup: myblu™. The introduction of this highly anticipated e-vapor device will provide the utmost satisfying vaping experience available on the market today. myblu™ addresses a void that adult smokers and vapers have long been seeking to fill, by delivering strong performance in a sleek and compact closed system - with none of the hassle.
To view the multimedia release go to:
https://www.multivu.com/players/English/8243551-my-blu-electronic-vaping-device/
Blu® Homes, Inc. (“Blu”), the leading builder of premium prefab homes, today announced the launch of its first rewards program. Find more information at www.bluhomes.com/rewards.
The rewards program, which launches November 26th, is open to anyone who loves the premium quality, award-winning design and superior convenience that Blu Homes offers. By sharing the rewards program through email and favorite social networks, participants can earn rewards as their friends move through the homebuying process. Rewards program participants can earn over $4,000 per referral and can redeem their rewards for Visa gift cards, Whole Foods Gift Cards, and Blu Homes Purchase Credit. Blu Homes will also be launching an exclusive realtor rewards program in early 2014.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53072-blu-homes-introduces-first-customer-rewards-program
BloodCenter of Wisconsin’s Diagnostic Laboratories today announced the availability of a comprehensive cancer mutation HemeOnc Panel using next generation sequencing (NGS) technology. The NGS panel developed by BloodCenter of Wisconsin is designed to detect variants in 30 genes that are either prognostic or diagnostic for 10 different myeloid hematologic malignancies.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7363151-bloodcenter-of-wisconsin-launches-next-generation-sequencing-hemeonc-panel/
BLACK+DECKER™ launches POWERCOMMAND™ Outdoor Power Tools, just in time for spring. BLACK+DECKER’s new String Trimmer, Sweeper, and Hedge Trimmer each incorporates one of three innovative POWERCOMMAND™ features to help solve common user frustrations.
BLACK+DECKER’ 20V MAX* EASYFEED™ String Trimmer (MSRP $99) allows the user to easily and reliably feed trimmer line with the simple push of the EASYFEED™ button, putting control back into the user’s hands without the hassle of bumping. The 20V MAX* POWERBOOST Sweeper (MSRP $89) gives the user a surge in blowing speed of up to 130 MPH with the push of a button. Users can loosen stubborn debris or operate the Sweeper in non-boost mode for additional runtime during less rigorous tasks and for more precise control in moving debris. Finally, the 20V MAX* POWERCUT™ Hedge Trimmer (MSRP $99) puts added cutting control in the user’s hands with the POWERCUT™ feature, which allows the user to Power Through Jams with the Push of a Button™.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517852-black-decker-smartech/
This January, as part of National Mentoring Month, Big Brothers Big Sisters launches Start Something™, a national initiative inviting all adults - not just volunteers - to support quality mentoring to help children who face adversity beat the odds.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/47788/
Imagine how much fun it would be to help create a dream dog park that you and your best buddy and your entire community could enjoy! For millions of dog owners, life truly is better together with their four-legged friends. To celebrate these special relationships, Beneful® brand dog food is announcing a first-of-its-kind contest that could make one lucky dog owner’s dream come true.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/beneful/43433/
Eisai Inc. today announced the launch of a new national television advertising campaign for BELVIQ® (lorcaserin HCl) CIV, an FDA-approved prescription therapy for chronic weight management. The advertisement will air on numerous channels including Lifetime, Oxygen and AMC.
The spot illustrates the struggles many people face when they are trying to lose or control their weight. BELVIQ is presented as a targeted approach to weight loss, that, when combined with diet and increased activity, may help some patients lose weight and keep it off.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7161051-eisai-launches-national-television-campaign-belviq-lorcaserin-hcl-civ
More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58606-ad-council-launches-bullying-prevention-campaign-to-empower-parents
bareMinerals (www.bareMinerals.com) unwavering obsession with improving women’s complexions was the catalyst behind their new awe-inspiring fluid foundation that defies the very notion of a “liquid” format. Launching nationwide today, the highly-anticipated release of bareSkin™ Pure Brightening Serum Foundation leverages the brand’s renowned credentials of delivering beautiful skin through their iconoclastic bare minimum approach.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7159252-bareminerals-launches-bareskin-pure-brightening-serum-foundation
In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
