In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Food Lion today pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch of Food Lion Feeds and kick off its new commitment, the grocer will donate 1 million meals in five days between June 9 and June 13 as part of a Week of Giving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7238651-food-lion-feeds-pledges-hunger-relief-500-million-families-through-2020
With the help of President George H.W. Bush, Bass Pro Shops and representatives of the States of Texas and Florida, RBFF and the George H.W. Bush Vamos a Pescar™ Education Fund has announced the very first grant donations to organizations bringing conservation, education and fishing and boating experiences to Hispanic families. A total of $50,000 in grants were awarded last week during a ceremony at the George Bush Presidential Library and Museum in College Station, TX.
The George H.W. Bush Vamos a Pescar™ Education Fund was founded by RBFF in 2014, with an initial $125,000 donation by Bass Pro Shops Founder and CEO Johnny Morris, in honor of President George H.W. Bush’s milestone 90th birthday. The mission of the Education Fund is to bring hands-on fishing and boating experiences, along with conservation activities, to Hispanic families across the United States. This event announces the first grants made in furtherance of this mission.
To view the multimedia release go to:
http://www.multivu.com/players/English/7806451-vamos-a-pescar-ghwb-fund/
Not all heroes wear capes, and when it comes to fire and carbon monoxide safety, anyone can be a superhero. In honor of Fire Prevention Month this October, First Alert, the most trusted brand in home safety*,is encouraging everyone to be super prepared when it comes to whole home safety. First Alert has been helping protect homes and families since 1958.
“Three of every five home fire deaths result from fires in homes without smoke alarms or no working smoke alarms**,” said Tarsila Wey, director of marketing for First Alert, a leader in residential fire and carbon monoxide (CO) detection devices. “Many of these tragedies could be prevented with proper placement and maintenance of working smoke alarms, as well as prior emergency and escape planning. Through a highly educational and fun campaign with our Super Prepared Family, we aim to help people understand the importance of practicing fire safety and involving their whole families when discussing the topic.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8192351-first-alert-fire-prevention-super-prepared-family/
https://empirexshop.com/product/pulse-oximeter-finger-clip/ Fingertip pulse oximeter for simple daily checking, can be used in families, school, social care institutions, community center, etc.
Today, Feeding America®, the nation’s largest domestic hunger-relief organization, and French’s® announce a national effort to help children and families who struggle with hunger. For every specially-marked bottle of French’s Mustard sold between April 18 and November 30, and specially-marked bottles of French’s Ketchup sold between April 18 and December 31, one meal* will be donated to the Feeding America nationwide network of 200 food banks.
More than 48 million people in America struggle with food insecurity, including 15 million children – at a life stage when food is critical to healthy growth and development. Food insecurity is defined as a lack of access, at times, to enough food for an active, healthy life, according to the USDA. It is an issue that affects every single county in our country.
“Food insecurity all too often goes unseen, but every day, millions of people in America are faced with insufficient food for themselves or their families,” said Diana Aviv, CEO of Feeding America. “Through this partnership with French’s, our nationwide network of food banks is better able to help fill this gap. This initiative not only helps to bring national attention to the massive problem of hunger in the U.S., but also provides everyone the opportunity to fight hunger in their local communities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7843051-feeding-america-frenchs-fight-hunger/
Hunger, French’s, Feeding America, food banks, food, family, healthy, children, Ketchup, MultiVu 7843051
Do you feel financially prepared for the future? If you’re not completely confident in your response, you’re not alone. In fact, a recent survey conducted by Research Now Group, Inc. and commissioned by Fifth Third Private Bank (NASDAQ: FITB) found that nearly half of those surveyed have serious concerns that they may outlive their money in retirement.
The Bank launched the survey to understand families’ financial planning pain points and gain insight into how the process could be simplified through its new platform, Life360.
“The study confirmed the anxiety that clients have shared with our advisors is reflective of similar concerns nationally,” said Phil McHugh, executive vice president and head of Wealth and Asset Management at Fifth Third. “Much of that anxiety stems from a lack of clearly articulated financial goals and alignment around achieving them. Our Life360 platform works to help simplify, focus and holistically address these critical aspects of the financial planning process.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7723854-fifth-third-bank-life360
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
With May around the corner, it’s a perfect time to stress a healthy family lifestyle and habits to Americans nationwide. Gearing up for Family Wellness Month in May, internationally recognized and award-winning fitness, health and lifestyle expert Kelli Calabrese will provide important tips and tools to help families to stay on the right fitness and wellness track. She will also discuss what should be on every families’ wellness checklist, and will share unique and fun ways to incorporate a daily fitness and wellness routine for the entire family.
If New Orleans isn’t exactly top of mind when it comes to places for great family vacations, it’s time to think again!
There is so much fun for families in the Big Easy, and some of these activities are new this summer.
For example, guests this summer are loving Audubon Aquarium’s Parakeet Point — set against the backdrop of the Mississippi River right at the foot of world-famous Canal Street, where hundreds of parakeets flock and fly and interact with guests. Visitors are invited to purchase a feed stick for a dollar and feed these personable birds. There are 800 birds in the exhibit, which opened to rave reviews this past spring.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51082-audubon-zoo-aquarium-parakeet-vacation-family-new-orleans
Primrose Schools, The Leader in Educational Child Care®, announces the Peetz family of Charlotte, N.C. as the grand-prize winner of the third annual Family Dance-off video contest. The national contest encourages families to step up the fight against childhood obesity by dancing for healthy, active lifestyles.
“Primrose is committed to helping children learn healthy habits from an early age. It is our hope that the Family Dance-off not only provided a fun way for families to get moving, but encouraged them to make physical activity a priority in their everyday lives. All the families that participated in the contest have inspired us with their fantastic moves and passion for children’s health,” said Jo Kirchner, president and CEO of Primrose Schools. “We’re honored to donate a total of $81,000 to Children’s Miracle Network Hospitals across the country on behalf of our winning families.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55499-primrose-schools-national-family-dance-off-winners
