J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its 2011 spring marketing campaign, aimed at showcasing jcpenney as America’s destination for great styles at compelling prices. Set to debut during the retailer’s sponsorship of the Academy Awards, the campaign builds on the Company’s “New look. New day. Who knew!®” marketing platform with a new tagline “We make it affordable, you make it yours™.” jcpenney’s new campaign underscores its dramatic style authority transformation and recent initiatives to provide customers the fashion they seek to create their unique style — all at an affordable price point.
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Start your engines! The Los Angeles Auto Show, the first auto show of the season is back! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited here will be finding their way into driveways across the country in the near future. The show will also feature more than 50 World and North American debuts, including the completely redesigned Hyundai Elantra, the next high-volume vehicle is being made at its Montgomery, Alabama factory. Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling. Subaru is showing an Impreza Concept Car that shows the direction that Subaru thinks all-wheel Drive sedans will be taking in the next few years. This new design theme seems to be working along with the well-known Subaru traits of all-wheel drive safety and reliability, since Subaru just set an all-time sales record for the US - beating last year's all-time record by 25%.
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Metcalf Institute for Marine & Environmental Reporting presented The Grantham Prize for Excellence in Reporting on the Environment to James Astill of The Economist at the 2011 Grantham Prize Awards Ceremony. Astill received US$75,000 for “The World’s Lungs: Forests, and How to Save Them,” a commanding 8-part special report on the state of global forests and the rising threats they face from human exploitation and climate change.
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As the season turns from fall to winter, many holiday displays replace pop-up flu vaccine clinics. Yet flu season is not over — it has barely begun. In the 35 years that the Centers for Disease Control and Prevention (CDC) has monitored influenza, February has been the most common month for peak flu activity, including during the 2010-2011 flu season. To share this important information and educate families around the country, Families Fighting Flu is joining the CDC once again during the annual National Influenza Vaccination Week (NIVW) — an observance to promote the importance of flu vaccination as the single best preventative measure against this disease.
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Based on its recent analysis of the nuclear cardiology market, Frost & Sullivan recognizes Siemens Healthcare with the 2011 North America Frost & Sullivan Product Differentiation Excellence of the Year Award for its IQ-SPECT, a distinct imaging solution. This product not only offers high-quality imaging by achieving maximum counts, but does so in the quarter amount of time taken by conventional single photon emission computed tomography (SPECT) systems and with less radiation.
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Based on recent analysis of the video surveillance market, Frost & Sullivan has named Verint® a recipient of its 2011 North American Customer Value Enhancement Award for excellence in proactively delivering value to customers. Frost & Sullivan selected Verint for this prestigious award based on the company’s proven ability to provide advanced video intelligence solutions tailored to specific vertical markets, including retail, finance, and critical infrastructure, as well as to deliver significant added value via sophisticated analytics functionality that enables Verint customers to leverage security video to generate business intelligence.
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The Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRail product range will continue to promote brand awareness during the Dutch Travel Fair between the 12th and 16th January, 2011. The objective is to continue promoting InterRail is for everyone and that, contrary to popular belief, there is no upper age limit.
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After precipitous declines during the prior two quarters, CEO confidence bounced back at year’s end with the largest quarterly gain since the start of the recovery in 2009. The Vistage CEO Confidence Index was 98.8 in the 4th quarter 2011 survey, up from 83.5 in the 3rd quarter, and reaching the highest level since 105.2 was recorded at the start of 2011. The Q4 2011 Vistage CEO Confidence Index reflects responses from 1,641 U.S. CEOs, surveyed between Dec. 12 and Dec. 22, 2011.
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CEOs remain optimistic about prospects for the economy as well as the outlook for their own firm’s performance in the midst of persistent economic and political uncertainties. The Vistage CEO Confidence Index was 105.1 in the 1st quarter 2012 survey, up from 98.8 in Q4 and 83.5 in Q3 of last year. Confidence is at its highest level since 105.2 was recorded at the start of 2011. Expected economic gains have prompted CEOs to continue to slowly expand employment in anticipation of higher sales; nonetheless, 84% of the CEOs surveyed said they’ve learned to be more productive with fewer employees. The Q1 2012 results reflect the sentiments of 1,854 small business CEOs surveyed from March 5-16, 2012.
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From promising methods for diagnosing Alzheimer's and modern implant technology to high stability concrete, an efficient biomass furnace and water purification with ultraviolet light the winners of the European Inventor Award 2011 cover a wide spectrum of pioneering technological solutions and are a testament to Europe's innovative capacity. The European Patent Office (EPO), in cooperation with the Hungarian EU Council Presidency and the European Commission, awarded Europe's most prestigious innovation prize in five categories at a ceremony at the Academy of Sciences in Budapest today.
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The Pew Clean Energy Program launched a video this week to raise awareness of the benefits of increasing the fuel efficiency—or miles-per-gallon (MPG)—standards for cars and light trucks to as high as 60 MPG by 2025. The Environmental Protection Agency and Department of Transportation (EPA-DOT) are expected to release a proposed joint rule by Sept. 30, 2011, that will elevate fuel efficiency fleet wide to a level between 47 and 62 miles per gallon for cars and light trucks, model years 2017-2025.
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