With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
LeBron James. Stephen Curry. The Goodyear Blimp. The Chosen One. The Unanimous MVP. The World Famous Icon.
Three undeniable greats with one common bond – all were “Akron Born.”
With the world’s greatest basketball players set to compete on the sport’s biggest stage, The Goodyear Tire & Rubber Company will celebrate their birthplace by getting the next generation of Akron greats off to a winning start.
To do this, Goodyear will honor babies born in Akron-area hospitals during the NBA Finals with a “Most Valuable Ride” care package consisting of a set of Goodyear tires, an “AkronBorn” onesie and a brand-new infant car seat.
Three Akron-based medical facilities – Summa Akron City Hospital, Cleveland Clinic Akron General and Akron Children’s Hospital – will “assist” the initiative and help deliver the care packages to families of newborns. The package builds on Goodyear’s recent Safe Mobility Project with Akron Children’s Hospital.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833452-goodyear-celebrates-great-things-akron/
The Times of India “A Day in the Life of Chennai” advertisement won the historic first Cannes Golden Lion for a film from India. It was produced by Good Morning films (www.goodmorningfilms.com)
The main crew that set out to shoot this film was not unlike a task force from the UN. UP-ite, Bengali, Punjabi, Parsi, Malayalee, Hyderabadi, Englishman from Australia and Germany and of course Tamilians of Chennai all comprised the backgrounds of the chief technicians of this film.
Jason West (of “Rock on” fame) was entrusted with shooting the Times Of India film and the music was produced by Vijay Anthony and sung by the renowned female folk singer Chinnaponnu.
The location used was Kasimedu - Chennai’s Dharavi, Dongri and Kamatipura all rolled into one. Surprisingly this underbelly of Chennai proved to be not only the most exciting but also the most cooperative and accommodating for our shoot.
The cutouts from the ad ranged from 12 to 50 feet! With the monstrous size of 50 feet also came the nightmarish logistics that were minor issues compared to the fact that all cut outs (except those of the ruling party) were banned from being put up in the city of Chennai! Some swift maneuvering so in some cases, we had to just had to sneak in, get our shots and get out without disrupting normal activity and attract unwanted attention!
The official permission letter for shooting on the various public locations across Chennai reached us only on Day 2 of the shoot and that too with allotted time slots which were the complete opposite of what was requested in the shooting plan submitted to the cops!
Brilliant maneuvering by the production team and some kamikaze shooting techniques adapted by director Bob and DOP Jason resulted in some of the memorable shots and moments of the film.
General Mills is following consumer driven food trends with its line-up of products launching this summer around the world. Many of the new products closely align with increasing consumer interest in wellness, convenience, and snacking including new Yoplait Greek 2% Whips!, Nature Valley Nut & Seed Crunchy Granola Bars, Annie’s organic cereal, Old El Paso Mini Taco Boats, Totino’s Pizza Sticks and Häägen-Dazs Stick Bars.
The company’s broad portfolio of new products can be found in its 2016 New Product Showcase, available on the General Mills corporate blog, A Taste of General Mills: Blog.GeneralMills.com/2016/Summer
“We’re in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience. This translates into very a clear set of growth opportunities for us,” said Ken Powell, General Mills Chairman and Chief Executive Officer. “We’ve challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want. These interactions allow us to build greater intuition, which helps us move much faster. Our new product line up demonstrates our ability to listen and respond.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7857151-general-mills-new-2016-products/
Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.
Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer. Tesco has followed suit recently launching Pussy in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals – and with Branson investment, has its sights set on knocking taurine based energy drinks off the number one spot.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/pussydrinksltd/52138/
Twin Reticulated Giraffes, the only living set of twins and the second reported set of living twins born in the United States, were delivered at Natural Bridge Wildlife Ranch on May 10, 2013. The first-born female calf, Wasswa, weighed 95 pounds and was 4.5 feet tall. The second-born male calf, Nakato, weighed 125 pounds and was 5.5 feet tall.
“Both Wasswa and Nakato are thriving,” said Tiffany Soechting, Natural Bridge Wildlife Ranch marketing director and animal specialist caring for the newborn giraffes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61783-natural-bridge-wildlife-ranch-twin-reticulated-giraffes-born
Set in an alternate history where the the sun never set on the British Empire and the Crown uses the power of Steam to rule most of the world, Gideon Smith is a rollicking steampunk adventure of how a lowly young lad can become the Hero of the Empire. Learn more about this book http://bit.ly/GideonSmith and author http://davidbarnett.wordpress.com Steampunk / Fantasy
Join the quest to save rock, as Activision Publishing, Inc.’s (Nasdaq: ATVI) highly-anticipated Guitar Hero®: Warriors of Rock hits store shelves nationwide today. Featuring the largest on-disc set-list ever in a Guitar Hero® game, Guitar Hero: Warriors of Rock’s furious finger-fretting rock music collection is headlined by some of the largest bands in rock and includes original tracks, re-records and bands making their Guitar Hero debut. With the all-new, rock inspired guitar controller, gamers will embark on an epic journey from the halls of punk music to the lava fields of rock treachery in the first ever Guitar Hero story-driven Quest Mode narrated by KISS front man Gene Simmons. Additionally, challenge hungry achievement junkies will find the game’s all-new Quickplay+ up to par as they strive to master the 13 star challenges packed into every one of the 90+ on-disc songs as well as every song in their Guitar Hero music library. Heightening the rock experience, the first album from Soundgarden in over 10 years, Telephantasm, will be bundled with one million Guitar Hero: Warriors of Rock launch units.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/guitarhero/46201/
A new Genworth survey finds that Americans whose parents set good financial examples are more likely to be among the 62 percent of Americans who have a financial plan and feel confident in their financial future.
The first results of the Psychology of Financial Planning Survey, released today by Genworth, are part of a series of research findings that will be issued throughout 2013. The purpose of the survey was to gain insights into the psyche of Americans about what prompts or restricts them from planning for their financial futures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54347-genworth-lesson-learned-parents-good-example-key-to-financial-preparedness
