CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this seasons’ campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.
Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright
In another first for the travel industry, Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it is launching OceanView – the world’s first over the top (OTT) digital streaming channel from a travel provider for completely free access on land and at sea to compelling, immersive and experiential travel content for viewers across the globe.
To view the multimedia release go to:
https://www.multivu.com/players/English/8180951-carnival-corporation-streaming-channel-oceanview/
Janssen Healthcare Innovation, a team within Janssen Research & Development, LLC focusing on optimizing healthcare delivery, announced today the launch of Care4Today™ Mobile Health Manager 2.0 (mhm.care4today.com). This free mobile platform and website is designed to help people stay on schedule with their medications with special features such as Care4Family™ and Care4Charity™ to support and motivate users to take their medications regularly.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62572-janssen-healthcare-innovation-launches-care4today-mobile-health-manager
Fresh from the home of ridiculously good chips, a delicious new product is popping up in the snack aisle — Cape Cod® Popcorn. With 40 calories or less per cup, Cape Cod’s new Sea Salt and Kettle Corn popcorn varieties are ideal for those looking for better-for you snacks that don’t sacrifice on flavor.
In addition to the two new guilt-free flavors, Cape Cod is re-introducing the brand’s previously retired White Cheddar variety. All three ready-made popcorn products will retail for $3.49 when they hit stores shelves in mid-February.
To view Multimedia News Release, go to http://www.multivu.com/players/English/65575-eat-cape-cod-potato-chips/
Calphalon, the leader in premium cookware and kitchenware, today announced the launch of KnifeSkills.com, a dynamic, inspirational, and instructional website featuring videos that showcase cutlery tips and best practices. These videos highlight the key benefit of new Calphalon Self-Sharpening Cutlery - knives that automatically sharpen every time you use them.
KnifeSkills.com features five professional chefs demonstrating dynamic and superior cutting techniques using a variety of Calphalon Self-Sharpening knives. The 50 short videos educate and inspire home cooks and include a huge array of how-to content, including - but not limited to - dicing mango, mincing ginger, butterflying pork tenderloin, filleting salmon, julienning celery root, chopping papaya, and even preparing squid three ways!
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512431-calphalon-self-sharpening-cutlery/
Today, the newly-developed Body Volume Indicator (BVI)™ was revealed as a modern day measure of body composition and weight distribution following a 10-year collaboration with Mayo Clinic experts who led extensive research on fat distribution, the importance of fat assessment and the limitations of the current standard of Body Mass Index (BMI). In conjunction with the development of BVI, BVI America LLC, a subsidiary of 3D measurement pioneer Select Research, announced the launch of the revolutionary BVI Pro tablet application, which will provide an easily accessible and affordable means for the professional community to use the new BVI measurement in everyday clinical use to assess health risks.
The potential benefits of using Body Volume as a new indicator of risks were presented on April 27 by Mayo Clinic researchers, BVI America and the University of Westminster. It draws on 10 years of rigorous research, testing and validation using several potential Body Volume indices. Now BVI, calculated as a ratio between total volume and abdominal volume, can be used as a supplement to the current measurement standard of BMI, which is based solely on height and weight. BVI is considered to be a more precise means of estimating weight distribution and the fat around the organs, which is not visible to the human eye and can lead to serious health conditions, such as diabetes and heart disease. The medical and professional community at large is invited to contribute to the continued development of BVI by downloading and using the BVI Pro tablet application with their patients and clients; anonymous data collected will be analyzed by Mayo Clinic, whose research and validation of BVI will continue.
To view the multimedia release go to:
https://www.multivu.com/players/English/8093051-bvi-america-body-volume-app-health-fitness/
Buxton, the industry leader in customer analytics, is pleased to announce the launch of the Buxton Analytics Platform. The new cross-functional, mobile-friendly platform provides users with the combination of analytics tools relevant to their professional roles and unites organizations with a centralized view of their customers. Included in the platform is an upgrade to the company’s proprietary real estate tool, SCOUT.
“This cutting-edge platform is the future of the customer analytics industry,” said Tom Buxton, founder and CEO of Buxton. “With applications tailored to the needs of executives, analysts, real estate and marketing professionals, the platform truly unites organizations with a central view of their most important asset: customers. Buxton’s continued investment in new applications for the platform will fuel a constant stream of innovative analytics products designed to provide our clients with the answers they need to grow their organizations.”
The customizable platform is home to a growing collection of integrated, user friendly applications. SCOUT, Buxton’s industry-leading analytical mapping and management tool, is the banner application and now boasts an enhanced interface and functionality.
To view the multimedia release go to:
http://www.multivu.com/players/English/7649451-buxton-analytics-platform-launches/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
Nautilus Inc. (NYSE: NLS), a leader in innovative home fitness equipment, today unveiled new products, including the Bowflex Body™ nutrition line, Bowflex® SelectTech® 560 Dumbbells and a new line of Nautilus® cardio equipment.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7320551-nautilus-inc-launches-new-nutrition-strength-cardio-fitness-products-bowflex/
GlaxoSmithKline (GSK) Consumer Healthcare today announced the launch of Quit.com, a total quit-smoking online resource to help smokers quit their cigarette addictions and stay smoke-free. Every smoker is different; therefore every smoker’s approach to quitting may need to be different. Quit.com houses personalized tools in a central, online location to help smokers navigate quitting smoking, no matter where they may be in their quit journey.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59000-glaxosmithkline-consumer-healthcare-launches-quit-com-helps-smokers-quit
Booking.com, the world’s number one accommodation site, today announces the launch of the Booking Now app for the Apple Watch. Booking Now, which draws from Booking.com’s vast selection of over 625,000 properties in more than 75,000 unique destinations, is the first and only travel app to enable users to book a stay directly from their Watch, and in just one touch. Through the use of Apple’s new pressure sensitive ‘force touch’ technology, spontaneous travelers are now able to choose and book the nearest relevant hotel in one simple gesture.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504251-booking-travel-app-for-apple-watch/
When making accommodation reservations within 48 hours, travelers don’t need to sacrifice quality, breadth of choice or satisfaction for spontaneity. Booking.com, the world’s number one accommodation site, today announced the launch of Booking Now, a new mobile app that revolutionizes the on-demand travel space by providing a completely personalized booking experience tailored to individual customer preferences and location. By harnessing the power of data based on user behavior as well as GPS technology, Booking Now is the only App to showcase the world’s largest selection of more than 580,000 properties around the globe to provide custom accommodation recommendations for spontaneous travelers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7419151-booking-now-app-launch/
