When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.
With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion’s customer in that it strives to stand out from the crowd.
“Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland. “This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.”
The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design.
To view the multimedia release go to:
http://www.multivu.com/players/English/7697651-los-angeles-auto-show-laas-2015/
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Designed to delight shoppers and defy convention, two all-new 2013 Hyundai Santa Fe models make their world debut today at the 2012 New York International Auto Show. The third-generation Santa Fe crossover family introduces the two-row, five-passenger Santa Fe Sport and the long wheelbase (LWB) three-row, seven-passenger model called Santa Fe. The all-new Santa Fe family showcases the brand’s cutting-edge capabilities through “Fluidic Sculpture” design, impressive fuel economy and a host of features to delight drivers and passengers with high expectations for functionality and comfort. The all-new 2013 Santa Fe Sport will go on-sale late this summer, with the larger Santa Fe introduced to dealers in January 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55437-hyundai-santa-fe-2013-models-debut-new-york-international-auto-show-nyias
The production version of the new three-row, six/seven-passenger Santa Fe makes its world debut today at the 2012 Los Angeles Auto Show, joining the two-row, five-passenger Santa Fe Sport which has been on sale since August. The all-new Santa Fe delivers Hyundai’s recipe of bold design, high-output powertrains with Gasoline Direct Injection (GDI) and a host of features to please drivers and passengers with high expectations for functionality, versatility and comfort. Pricing will be announced closer to the on-sale date early next year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59332-hyundai-2013-six-seven-passenger-santa-fe-2012-los-angeles-auto-show
When the first Beetle rolled off the production line, it was called simply the Volkswagen — “the people’s car” — but its distinctive shape inspired nicknames across the globe: Beetle, Käfer, Vocho, Coccinelle, Fusca, Maggiolino or ! In total, 21.5 million cars were sold.
More than 60 years later, in 1998, the “New Beetle” rekindled the spirit and imagination of the original to a new generation of Volkswagen owners. The second generation version sparked another round of uplifting and joyous enthusiasm known as Beetle Mania.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vw/40222/
Cats, start your engines. Kitties can now enjoy their favorite gravy year-round with Friskies’ new line of gravy products available at Kroger stores nationwide.
To launch Friskies® Gravy Swirlers™, Friskies® Extra Gravy Chunky and Friskies® Party Mix™ Gravy-licious treats, Friskies teamed up with Kroger to debut its “Lap It Up” digital video starring the famous frowning Grumpy Cat and Kroger stock car driver A.J. Allmendinger’s furry friend, Mr. Tickles.
To view the multimedia release go to:
https://www.multivu.com/players/English/8146151-friskies-kroger-grumpy-cat-mr-tickles-racing/
