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Following a global celebration of its 100th Birthday, OREO, the World’s Favorite Cookie, launched its latest marketing campaign “Cookie vs. Creme,” during America’s biggest football game. The premiere of OREO “Whisper Fight,” which is the brand’s first time advertising during the Big Game, kicks off a two-month program that focuses on the long-standing disagreement dividing OREO fans —which part of an OREO is the best, the cookie or the creme?
To view Multimedia News Release, go to http://www.multivu.com/mnr/60226-oreo-fan-favorite-cookie-campaign-during-football-game
On American roads ethanol is saving consumers money at the pump and improving overall engine performance. In 2011, the use of ethanol helped reduce the average price of gas by $1.09 saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.
LEARN MORE: http://www.mnbiofuels.org/
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A new survey commissioned by Mucinex, the number one over-the-counter brand* in America, reveals that more than 158 million Americans (63 percent of the adult population) would try to hide being sick so they wouldn’t have FOMO (fear of missing out) on doing things they wanted to do. However, more than 206 million Americans (82 percent of those surveyed) would agree that when they see people out and about when they are sick, they wish those battling cold and flu symptoms stayed home instead. While this time of year is full of fun autumn activities and outings with family and friends, it’s also the beginning of cold and flu season, and the last thing people want to do is stay at home and battle a swarm of sick symptoms.
Food gifts that provide practicality, value and the opportunity to be shared with others are topping the list of hottest gifts for the 2011 holiday season. Omaha Steaks, named the largest direct gourmet food company in America by Multichannel Merchant, is at the forefront of this food gifting trend, which food industry experts say is energizing the nearly $20 billion specialty food gift market and positioning it for a larger share of the more than $120 billion that Americans spend annually on gifts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50940-omaha-steaks-leads-the-trend-america-s-favorite-holiday-gift
Olive Oils from Spain, the promotional brand of the Spanish Olive Oil Interprofessional, in collaboration with the European Union, and guest of honor Seamus Mullen, an award-winning chef, cookbook author, and health & wellness expert, kicked off the U.S. campaign of the “Olive Oil World Tour” at the Cervantes Institute, last night.
“We are thrilled to be in New York City for the North American launch of the ‘Olive Oil World Tour’ campaign with Seamus and dignitaries from the Spanish Government,” said Pedro Barato, President of the Spanish Olive Oil Interprofessional. “The ambitious three-year, multi-channel program was created to encourage wellness-minded individuals to be inspired by the pillar of the Mediterranean lifestyle, olive oil, and who better to exemplify a healthy way of living than Chef Seamus Mullen. Seamus recently came out with a new cook book, ‘Real Food Heals: Eat to Feel Younger + Stronger Every Day.’ In it he uses our beloved millenary juice, olive oil, as a key ingredient in many of his recipes.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8365451-olive-oils-america-world-tour/
For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on different hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This sixth week highlights extreme heat. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for extreme heat.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for extreme heat and other emergencies.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
Amway North America today launched an online personalized health assessment to simplify the product selection process for consumers. The NUTRILITE® Supplement Recommender is an easy-to-use scientifically-based tool that identifies tailored options for supplementation.
The Supplement Recommender was developed by a Nutrilite team of research and clinical scientists based on the world's No. 1 selling vitamins and dietary supplements brand’s product portfolio.* It identifies health, lifestyle and behavior measures associated with nutrition and health outcomes to generate three primary individualized supplement recommendations and up to nine other product options for optimal health.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61025-amway-personalized-health-assessment-nutrilite-supplement-recommender
Amway North America announced today that it will award one Grand Prize winner the opportunity to meet football legend Kurt Warner and participate in his “Ultimate Football Experience” weekend in Phoenix on March 11-12 as part of the NUTRILITE® Ultimate Football Experience Sweepstakes.
Last month Amway announced a multi-year agreement for Warner to endorse NUTRILITE, the world’s leading brand of vitamin, mineral and dietary supplements.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amway/47648/
For negotiators at the Paris climate conference (COP21) to successfully advance global efforts to reduce carbon emissions, nations must embrace a prominent role for nuclear energy.
The Obama administration highlighted the crucial role of nuclear energy when it convened a White House Summit on Nuclear Energy earlier this month. “As America leads the global transition to a low-carbon economy, the continued development of new and advanced nuclear technologies along with support for currently operating nuclear power plants is an important component of our clean energy strategy,” a White House fact sheet developed for the summit states. Many environmentalists are also giving nuclear energy a second look, as they seek practical solutions to constrain carbon emissions.
Nuclear energy facilities provide 63 percent of America’s zero-carbon electricity. Globally, nuclear power plants provide one-third of all zero-carbon electricity. One of nuclear energy’s major advantages relative to other low-carbon energy sources is its unique ability to produce large-scale electricity around-the-clock in extreme weather conditions. Nuclear energy facilities don’t rely on the wind blowing, the sun shining, or just-in-time deliveries of fuel by truck, barge, rail or pipeline. In 2014, the U.S. nuclear energy industry’s average capacity factor—a common measure of efficiency and reliability—was 92 percent.
To view the multimedia release go to:
http://www.multivu.com/players/English/7694251-nuclear-energy-cop21-climate-goals/
Novo Nordisk today announces the launch of ‘Cities Changing Diabetes’, an ambitious new partnership programme to fight the urban diabetes challenge. The ‘Cities Changing Diabetes’ programme will first be launched in Mexico City with other cities in North America, Europe and Asia soon to follow.
“The global diabetes epidemic is an emergency in slow motion,
