Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
More than 40 million Americans are family caregivers, taking care of parents, spouses, partners, and other adult loved ones. To help caregivers get the support they need to take care of themselves and their loved ones, AARP and the Ad Council are continuing their successful Caregiver Assistance campaign with new PSAs, created pro bono by agency Spike DDB, designed to reach the underserved African-American caregiver population.
“Many people will spend more of their time and resources caring for their aging parents than they did raising their own children,” said AARP CEO Jo Ann Jenkins. “African-American caregivers are disproportionately affected as most are much younger than their white counterparts and often leave the workforce to provide care on a full-time basis. These new PSAs will help create greater awareness for caregivers who tackle tough issues every day, and provide information on the many resources that are available to help them meet their needs and those of their loved ones.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7980451-ad-council-aarp-caregiver-assistance-campaign/
On World Cancer Day, new independent evidence confirms that the increasing global trend of unhealthy and sedentary lifestyles is responsible for putting millions at an unnecessarily high risk of cancer.
New estimates released today by the World Cancer Research Fund (WCRF) global network suggest that across a range of countries, making lifestyle changes including maintaining a healthy weight, eating a healthy diet and taking regular physical activity can reduce the risk of common cancers by up to a third.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/worldcancerday/47592/
Since 1953, Ladies’ Home Journal has profiled real-life troubled marriages in its popular Can This Marriage Be Saved? column. Today, Ladies’ Home Journal extends the Can This Marriage Be Saved? brand to a series of webisodes – taking a humorous approach to common dilemmas at canthismarriagebesaved.com. This webisode focuses on: Our Dog is Coming Between Us.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/canthismarriagebesaved/43003/
Taking the lead in this year's Calendar is beautiful Oscar winning actress, Penelope Cruz, whilst noted fashion photographer, Kristian Schuller, shot the intense imagery.
Set to take the audience on a stunning visual voyage, the 2013 Calendar showcases Campari's latest female protagonist in 13 vivid shots, as she engages with intriguing and mystical superstitions, such as black cats, broken mirrors, walking under ladders as well as walking on cracks. Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including Monique Lhuillier and Salvatore Ferragamo, as well as jewellery by Chopard, Penelope dazzles in every shot.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/campari/58639/
When the mid-afternoon rolls around, many of us wouldn’t mind curling up in bed and taking a nap. In fact, a recent study conducted by GfK’s KnowledgePanel® found that one-third of Americans say they feel drowsy, less productive and worn out several times a week, at an average of 2:58 pm.
This afternoon crash can be improved with the help of a healthy snack like almonds. Together, California Almonds and actress Anna Camp have partnered to ensure Americans can “Carpe PM” – or “seize the afternoon” -- and crunch their crash.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118051-california-almonds-anna-camp-carpe-pm/
Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
Vertigo Films will release the movie in Spring 2009
Nicholas Winding Refn will direct the movie. His previous films include the highly controversial and acclaimed PUSHER Trilogy and Fear X with John Turroro.
BRONSON is the evolutionary journey of Mickey Peterson into Britain’s most notorious and dangerous living prisoner CHARLES BRONSON. Originally sentenced to 7 years in prison for burglary, Charles Bronson has been behind bars for 34 years, 30 of which have been spent in solitary confinement. Charlie has forged an outrageous reputation through violence, hostage taking and rooft protests to become a notorious figure in the British public’s conscious.
Taking the title role of BRONSON will be Bafta nominated actor Tom Hardy (Black Hawk Down, WAZ, RocknRolla) who has been described by critics as one of the most promising young actors today.
