The Ad Council and American Heart Association today launched a national multimedia public service advertising (PSA) campaign that encourages bystanders to use Hands-Only CPR (cardiopulmonary resuscitation) when an adult collapses and is unresponsive.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/40053/
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
Click: http://www.melogia.com New Folk Indie Top 40 song "What If I Never See You Again" by Sarantos.
Questions that will run through one's mind as they deal with the death of a parent are too numerous to list. Sarantos knows this firsthand since his father passed away after a long, hard fought battle with lung cancer. Sarantos captures the essence of this frustration and exasperation one sleepless night and this folk song was born. The song, melody, rhythm and length fit the mood and feel of this tortured night.
33% of any music-related sales profits from this song are going straight to The National Center For Fathering.
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http://www.youtube.com/user/SarantosMelogia
http://bit.ly/SarantosAppleStore
http://www.melogia.com New rock song "We Accept The Love We Think We Deserve" is an emotional piece about domestic violence.
Now that the Super Bowl is over, the NFL will have a chance to reflect on quite a year. Domestic violence was frequently at the forefront of the 2014-2015 season and unfortunately for all the wrong reasons. Sarantos is proud to release this latest rock song. Violence against women and children results from the use of force or threat to achieve and maintain control over others in intimate relationships, and from societal abuse of power and domination in the forms of sexism, racism, homophobia, classism, anti-Semitism, able-bodyism, ageism and other oppressions. The abuses of power in society foster battering by perpetuating conditions, which condone violence against women and children. “This a powerful rock song about domestic violence in our society today," says Sarantos. “It seems like this topic was in the news a lot in the last year between the NFL, Bill Cosby and so many other stories that made headlines. My heart goes out to the victims. I wrote this song to not only start a conversation on the matter but to hopefully help others find a solution. This is a hard rock song about a man who has made many mistakes in his life. He constantly takes emotional abuse from his partner. Somewhere along the way, he has lost his faith. Thru the words, the bruises and the blame though he stays right there... Why does he stay right there? I hope this song helps drive home the message throughout the world that domestic abuse is simply not ok.”
33% of any music-related sales profits from this song are going straight to the National Coalition Against Domestic Violence.
If you have a smartphone that downloads apps, you’re ready to hit the trail at J.N. “Ding” Darling National Wildlife Refuge (NWR) on Sanibel Island and utilize its latest innovation, which officials recently unveiled.
Designed to appeal to the next generation’s techie side and get them outside, the Refuge iNature Trail along Wildlife Drive has two components – one for kids and one for adults.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51155-j-n-ding-darling-national-wildlife-refuge-inature-trail
The National Insurance Crime Bureau, the Insurance Information Institute and the National Consumers League have joined together to alert victims of Sandy to the potential for fraud by unscrupulous contractors. A 30-second public service announcement urges Sandy victims to be alert to potential fraud schemes by contractors who are only looking to take their money while doing shoddy repairs or no repairs at all. Victims are advised to avoid pressure tactics and contractors going door to door. “If you didn’t request it, reject it.” People who suspect that they’re being scammed can call 1-800-TEL-NICB to report it.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53843-nicb-alert-to-sandy-victims-potential-for-fraud-by-contractors-psa
Cheer is: More time with the family? Festive décor? Planning in advance? Today, Sam’s Club announced the results of the 2012 Study on Holiday Cheer, which set out to understand the state of holiday cheer among American consumers and discover the routines and inspirations that create cheer during a busy shopping season. The Sam’s Club study revealed that while 75 percent of consumers feel that the recent economy has an impact on their holiday cheer, 79 percent are looking forward to the 2012 holiday season.
To deliver more cheer to hopeful families this holiday, today Sam’s Club and SamsClub.com/holiday launch a host of inspirational holiday solutions for preparing the home, entertaining and gift giving. To further elevate cheer through the season, Sam’s Club has enlisted an all-star squad of Cheer Guides, national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58788-sams-club-study-reveals-true-state-of-cheer-in-america
Samruk-Kazyna increases the potential for cooperation in the implementation of investment projects in the petrochemical, hydro and thermal power, renewable and alternative energy, engineering, pharmacy.
Kazakhstan Sovereign Wealth Fund Samruk-Kazyna was established to improve the competitiveness of the national economy and prevent the negative impact of the world markets on the economic growth in the country. The main instrument to achieve these goals – diversification and innovative development of the national economy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58682-kazakhstan-wealth-fund-expands-horizons
The Federal Emergency Management Agency (FEMA) announced today the winners of the 2017 FEMA Individual and Community Preparedness Awards, recognizing the lifesaving efforts of individuals and organizations from across the country who are working to prepare for emergencies. Each year, FEMA honors individuals and organizations who excel at inspiring the public to be ready if a tornado, hurricane, wildfire, or other disaster were to strike their community.
“We are a stronger, more resilient nation when we work together—in communities large and small—to prepare for and respond to disasters,” said FEMA Acting Deputy Administrator Daniel Kaniewski. “FEMA is proud to recognize the great efforts of individuals and organizations who are helping to create a national culture of preparedness.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8025654-fema-2017-icp-award-winners/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
Reed Street Productions, creators of the zombie-infested 5K adventure race, Run for Your Lives, announced today that the race will expand beyond its inaugural location outside of Baltimore into 12 cities across the country, starting with the Atlanta area on March 3, 2012. The inaugural race launched in Darlington, Md., last October with more than 10,000 participants and spectators.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54305-run-for-your-lives-zombie-5k-2012
