LG Mobile Phones, in partnership with Warner Bros. Pictures, set the red carpet aglow last night at the Los Angeles premiere of the highly anticipated summer film “Green Lantern.” Fusing next-generation mobile technology with the contemporary story of a human-turned-superhero, the evening highlighted LG’s multi-faceted marketing campaign and brought tech fans and moviegoers together to celebrate superphones and superhero powers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50439/
Tim O’Brien, vice president of marketing for LG Mobile, addressed an audience of entertainment industry insiders and influencers yesterday during the 3D Entertainment Summit in a keynote session that examined the importance of technology and innovation in the industry’s 100+ year history. While highlighting consumer insights paving the way for the future of entertainment, LG put the spotlight on mobile 3D. Held in New York in conjunction with Consumer Electronics Week, the Summit is devoted to examining and analyzing the burgeoning confluence of 3D and entertainment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/50780/
Admiring the curves of a Sports Illustrated Swimsuit model is one thing, but actually driving it—that’s something only Lexus and its all-new 2013 GS sport sedan could do with style. As the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property, Lexus created a multi-faceted campaign called TORI 500, showcasing an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54644-lexus-gs-sports-illustrated-swimsuit-tori-500
http://www.globalintegra.com/blog/ In this video you, we talk about one of the coolest guerrilla marketing examples! The most successful guerrilla marketing tactics involves being unconventional and catching the customer off guard. This video talks about a creative marketing campaign to promote the TV series called Prison Break.
In the campaign, a heavy duty file marked with the words
LeAngela Davis, a Hooters Girl from Columbus, OH, was crowned Miss Hooters International during the 14th Annual Hooters International Swimsuit Pageant held in Fort Lauderdale, FL on July 10th. Among the many prizes and opportunities that accompany the crown, this Hooters Girl of 4 years will take home the first place prize of $50,000 as well as be featured in Hooters Magazine, national marketing campaigns and TV commercials.
For more information, go to http://www.multivu.com/players/English/45093A-Hooters-International-Swimsuit-Pageant/
Trop d’entreprises ont un site web avec un excellent Design, mais qui est très pauvre en contenu texte. Bien que le web soit devenu une plateforme où les gens ont un laps d’attention très bref et où les vidéos et les images ont de plus en plus de place, le contenu texte n’en reste pas moins à avoir encore une place capitale. Le contenu est encore Roi. Pour le référencement web dans Google, le contenu texte (articles, de pages de ventes, blogue…) reste encore une des solutions la plus efficace et la moins coûteuse.
Last night (Wednesday, Dec. 6), the Las Vegas Convention and Visitors Authority (LVCVA) debuted the first and only destination virtual reality art program, Vegas: Alter Your Reality (VAYR). The event took place at Wynwood’s Zadok Gallery during Miami Art Week with The Venetian Las Vegas. Powered by Samsung Gear VR, the VAYR installation will be free and open to the public, Dec. 7 - 9 from 1 - 9 p.m. daily.
“Capturing Las Vegas in photos and videos never tells the whole story, which is why we created the first-ever destination VR art program,” said Cathy Tull, senior vice president of marketing at the LVCVA. “By debuting at Miami Art Week, we are able to showcase creative technology to remind visitors of the adventures and experiences that await them in Las Vegas.”
An innovative marketing concept that unites virtual reality and technology with art and travel, VAYR showcases Las Vegas in a unique and artistic way by featuring the work of five international artists including: Adhemas Batista, Brazil; Beeple, U.S.; FAFI, France; INSA, U.K.; and Signalnoise, Canada.
To view the multimedia release go to:
https://www.multivu.com/players/English/8231651-las-vegas-alter-your-reality/
Lapponia Jewelry is undergoing a global renaissance. Today’s strong women want to express themselves with our beautiful designs. Lapponia Jewelry is inspired by the rugged nature of northern Finland. This close bond with the nature of the north is brought to life in our new brand experience, the Art of Expression video, and our overall marketing strategy, The Silent Language of Nature.
The Lapponia brand video combines stunning images of northern nature with another source of Finnish pride, the internationally renowned musical talent of the band Apocalyptica and their song Sacra. The video tells the story of Lapponia’s origins, presenting the artists’ source of inspiration for those who have never had the opportunity to experience the exotic beauty of northern Finland.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52795-lapponia
Superstar model, producer, television host and designer, Heidi Klum is known for her cutting-edge style and trademark tresses. Now Unilever is tapping the sophisticated fashion icon to help launch new CLEAR SCALP & HAIR BEAUTY THERAPY™, a revolutionary line of nourishing shampoos and conditioners that turns the conventional hair care discussion on its head. This new approach “feeds scalp,” not just the ends, and gives women stronger, more beautiful hair in just seven days.
“When it comes to women’s hair care, the emphasis has traditionally been on the ends, yet 99 percent of hair’s natural strength and beauty comes from the scalp. Scalp is skin and it is important to care for and nourish it just as we care for our skin. NEW CLEAR SCALP & HAIR BEAUTY THERAPY™ feeds the scalp and creates the right foundation for stronger, more beautiful hair in just seven days,” says David Rubin, U.S. Haircare Marketing Director for Unilever.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55843-clear-scalp-and-hair-therapy
Building on its collection of highly regarded craft and automatic coffee products, KitchenAid is introducing two new additions designed to satisfy even the most demanding coffee lovers. They include a Digital Scale Jar accessory for the KitchenAid® Burr Grinder and a 12-Cup Coffee Maker with One Touch Brewing that simplifies the ritual of preparing a proper cup of coffee.
“These new coffee products address several fundamentals of brewing superior coffee,” notes Derek Ernst, global director of marketing for KitchenAid® Small Appliances. “Namely, weighing beans precisely before grinding to the desired consistency and creating the ideal timing, temperature and conditions for exposing ground beans to pure, filtered water.”
“And because making coffee is generally a daily ritual for coffee lovers, we’ve incorporated timeless design elements inspired by our iconic stand mixer to ensure it’s worthy of a permanent place on the countertop,” he added.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766753-kitchenaid-new-coffee-products/
ClosetMaid®, the industry leader in home storage and organization, has launched KidSpace™, a new collection of kid-tested and approved juvenile storage furniture. Comprised of 10 laminate storage items and a variety of compatible fabric drawers and wire frame fabric bins, this new line is attractive, durable, functional, safe and kid-friendly. Designed to be affordable and gender-neutral to look good anywhere in the home, KidSpace helps kids take a more active part in getting and staying organized. The entire product line ranges in price from $7.99 to $69.99 and will be available for purchase on www.closetmaid.com, popular online retailers and at select stores.
“Considering $22 billion is spent annually on toys in the USA, we created KidSpace to help keep them all organized,” said Scott Davis, vice president of product development and marketing, ClosetMaid. “Our research showed most storage products on the market classified as Juvenile/Kids were general items like bookcases and soft storage, so we wanted to take it a step further to offer something more to consumers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8094351-closetmaid-kidspace-storage-furniture/
Pilot Corporation of America (Pilot Pen) is encouraging parents and students to help erase bullying this school year through their ‘Erase Bullying for Good’ campaign. This campaign was developed in partnership with STOMP Out Bullying, the leading bullying prevention organization in the U.S. The ‘Erase Bullying for Good’ campaign is funded with proceeds from sales of Pilot’s FriXion Clicker erasable gel ink pen, a revolutionary kind of erasable pen that enables students to enjoy mistake-free writing. A total of $125,000 will be donated to STOMP Out Bullying for the educational and support programs they offer parents, students and educators designed to transform and prevent negative bullying behaviors in U.S. schools.
Bullying has become a real problem in U.S. schools and Pilot Pen wanted to help be part of the solution. “There are a lot of parents that work at Pilot, and we are well aware of the challenges facing kids today. We wanted to help address the issue of bullying at a national level by supporting STOMP Out Bullying. They are the ideal resource & partner, with their educational programs and confidential help chat line for teens,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7564451-pilot-pen-erase-bullying/
