Six Flags Discovery Kingdom guests should be prepared to have a boatload of fun and get soaking wet on the park’s newest attraction, Tsunami Soaker, which opens to the public on May 31, 2014. This exhilarating interactive water ride is guaranteed to provide smiles and thrills for the entire family.
“Our collection of rides and attractions is quite diverse and Tsunami Soaker is the only one of its kind on the West Coast. This is truly an invigorating new addition for guests of all ages to engage, play and interact with one another,” said Don McCoy, park president. “One of the best features is the individual water cannons that riders and observers can use to douse one another. We predict a lot of water battles among guests.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7198351-six-flags-discovery-kingdom-new-tsunami-soaker-water-ride
On the eve of World Cancer Day 2015, amidst the ongoing cost-of-cancer-care debate, PACE (Patient Access to Cancer care Excellence), a Lilly Oncology initiative, is launching the PACE Continuous Innovation Indicators™ (CII). CII is the first evidence-based, customizable online tool to review progress against cancer over time—initially covering 12 cancer types. The purpose of the tool is to inform public policy reforms and other efforts to accelerate continuous innovation against cancer.
“We have seen tremendous progress in cancer treatment and care during the past decades, and continuous innovation, with one discovery building on another, is responsible for most of it,” said John C. Lechleiter, Ph.D., Chairman, President, and Chief Executive Officer of Eli Lilly and Company (NYSE:LLY). “To keep the momentum going, we need policies that support continuous innovation, but first we need a deeper understanding of the innovations that have occurred, and where we need to be.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7419451-eli-lilly-oncology-pace/
In honor of Smokey Bear’s 72nd birthday, the Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) launched a new series of public service advertisements (PSAs) that aim to help prevent wildfires nationwide by increasing awareness about less commonly known ways that wildfires can start. The new “Rise from the Ashes” campaign uses wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes.
“Education is a critical part of reducing the number of unwanted, human-caused wildfires we experience every year,” said U.S. Forest Service Deputy Chief Jim Hubbard. “We believe that this new iteration of Smokey Bear’s long-running PSA campaign will demonstrate campfires are not the only way to start a wildfire and that Smokey Bear is counting on them to take action to prevent accidental fire starts.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7896651-ad-council-smokey-bear-wildfire-psa/
The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to raise awareness about wildfire prevention. As a continuation of the longest running PSA campaign in U.S. history, the new ads include the well-known tagline, “Only YOU can prevent wildfires,” and for the first time feature Smokey Bear rewarding Americans with hugs after acting safely with fire.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62468-ad-council-smokey-bear-gives-bear-hugs-wildfire-prevention-psa
Six Flags Hurricane Harbor, the largest water park in North Texas, prepares to offer bigger, better and wetter thrills for guests this summer heat with the opening of two phenomenal water slides. Typhoon Twister and Tsunami Surge were previewed today by media and VIP guests. The slides open to the public on Saturday, June 22, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62174-six-flags-hurricane-harbor-new-water-slides-typhoon-twister-tsunami-surge
While more than 245 million Americans live within 100 miles of a national forest or grassland, research shows that a majority of children in some segments of the population are not spending active time outdoors. Research shows that only 37% of African American children ages 6-12 participate in outdoor recreation, compared to 67% of Caucasian children in the same age range. In an effort to motivate African American families to get outside more often and reconnect with nature, the Ad Council and the U.S. Forest Service have launched a new series of public service advertisements (PSAs) in advance of the 6th annual National Get Outdoors Day on Saturday, June 8th, 2013.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62047-us-forest-service-ad-council-psa-african-american-families-discover-nature
The Advertising Council, in partnership with NeighborWorks® America, announced today the launch of new national public service advertisements (PSA) designed to educate homeowners about where they can turn for help if they are at risk of foreclosure. The campaign encourages distressed homeowners to call the Homeowner’s HOPE Hotline, a free resource that helps homeowners facing foreclosure move closer to finding a resolution.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44044/
In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/
According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57426-ad-council-kids-healthy-mouths-2min2x-oral-health
In celebration of Hispanic Heritage Month, which runs from September 15 to October 15, the Hispanic Scholarship Fund (HSF), in partnership with the Ad Council, is launching a new, national public service advertising (PSA) campaign to give Hispanic parents access to the resources they need to help their children prepare, plan, and pay for college.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7317151-advertising-council-and-hispanic-scholarship-fund-psa/
In response to the devastation wrought by Saturday’s earthquake and powerful aftershocks in Nepal, the Ad Council has joined the U.S. Agency for International Development’s Center for International Disaster Information (USAID CIDI) to launch a series of television, print and digital public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit CIDI.org/NepalRelief, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the earthquake.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7512851-ad-council-nepal-earthquake-relief/
Homewood Suites by Hilton, the international brand of the all-suite, home-like hotels, today launched an integrated brand awareness campaign starring the brand’s beloved “Lewis the Duck” mascot and its suites with full kitchens. The campaign includes TV, print, and online ads, as well as a Duckmentary chronicling Lewis’ TV ad shoot, which will serve as the centerpiece for a corresponding social media and public relations campaign.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homewood-suites/48873
