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Today the state of Colorado is introducing Making Colorado, the most inclusive, collaborative and ambitious branding effort ever undertaken by a state. Commissioned by Gov. John Hickenlooper and led by Colorado’s Chief Marketing Officer Aaron Kennedy, founder of Noodles & Company, Making Colorado aims to uncover and showcase the best talent, ideas and creativity from every corner of Colorado.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60974-making-colorado-statewide-inclusive-tourism-travel-campaign
Cox Communications is celebrating the culture and contributions of Hispanic Americans during Hispanic Heritage Month, and throughout the year, by highlighting culturally relevant programming available On Demand as well as committing to air educational public service announcements (PSA) as part of its partnership with The League of United Latin American Citizens (LULAC). This month also marks the launch of Cox’s new marketing campaign that includes popular personality Yarel Ramos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52200-cox-communications-celebrates-hispanic-heritage-month
The highly anticipated Lucky Dragon Hotel & Casino, the first in Las Vegas to offer an authentic Asian gaming, dining and lifestyle experience, is now open to the public. The property commemorated the milestone with a Grand Opening Celebration held on Saturday, Dec. 3.
The celebration began at 2:30 p.m. PT as the booming sound of taiko drummers called Lucky Dragon guests out to the porte-cochere where the festivities took place. After a half-hour demonstration, the executive team from Lucky Dragon joined the celebration for the traditional dragon and lion eye-opening ceremony and dragon and lion dances. President and Chief Executive Officer Andrew Fonfa, Managing Principal James Weidner, Chief Operating Officer Dave Jacoby, General Manager Matt Harkness, Vice President of Marketing Jordan Seager and Executive Chef Phuoc Luu were all present to make traditional red envelope offerings to the Lions, symbolizing good fortune to come. After an official ribbon cutting, an explosive Chinese firecracker display followed and wowed the packed crowd of onlookers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7983351-lucky-dragon-hotel-casino-las-vegas-grand-opening/
Longines, the Swiss watchmaker, was the Official Watch and Timekeeper of the 138th annual Kentucky Derby at Churchill Downs. As the Official Timekeeper of the Derby, Longines had a strong presence at Churchill Downs and other Derby affiliated events.
Chronograph watches from the new Longines Saint-Imier Collection, named after the company’s birthplace, were ceremoniously awarded to I’ll Have Another’s winning owner J. Paul Reddam, trainer Doug O’Neill, and jockey Mario Gutierrez by Jennifer Judkins, U.S. Brand President for Longines, and Juan-Carlos Capelli, Vice President and Head of International Marketing for Longines at the exclusive Winner’s Party on Saturday, May 5th to celebrate the “timely” victory of 2:01:83 by the triumphant thoroughbred.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55858-longines-official-watch-timekeeper-of-kentucky-derby
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Lindsey Vonn is joining Tweezerman as the brand’s first ever brand ambassador for North America. Ms. Vonn is collaborating with Tweezerman, the beauty tool experts, and will participate in various marketing activities throughout the year, including Tweezerman’s very first television commercial and a comprehensive digital campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60036-tweezerman-beauty-tool-experts-announces-brand-ambassador-lindsey-vonn
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LIFEWTR, the premium water brand that believes art is as essential to life as water, is committing to advancing arts education in schools nationwide as the foundation of where creativity begins. New research shows we are heading toward a creativity crisis in schools – 91% of American parents agree that arts education is important to teach children to think outside the box, yet 4 in 5 people say that arts education is not being offered as much as it once wasi. This week, in partnership with Americans for the Arts during its National Arts Action Summit, LIFEWTR announced its commitment to making every day vibrant by infusing creativity into schools across the U.S., reaching 10 million students through school and community beautification projects and arts education programming as part of its continued collaboration with Scholastic.
“At LIFEWTR we believe that arts education plays an invaluable role in helping students achieve success and reach their full potential in school and beyond,” said Alexis Porter, Senior Director, LIFEWTR Marketing. “Students involved in the arts are four times more likely to be recognized for academic achievementii, which is why it’s more important than ever to #BringArtBackToSchools. Through our collaboration with Scholastic and Americans for the Arts, we are making a concerted effort to impact 10 million students nationwide through arts education programming and to preserve the critical source of where creativity begins, in our schools.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8503551-pepsico-lifewtr-scholastic-macklemore-school-art-beautification-project/