Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
Reed Street Productions, creators of the first-ever zombie-infested 5K obstacle race, Run for Your Lives, announced today it will double its races in 2013 – expanding to 21 locations, including nine yet-to-be-invaded cities. New this year, participants can expect to encounter increasingly challenging obstacles and an enhanced Apocalypse Party experience. Additionally, Run For Your Lives added the Kennedy Krieger Institute – an internationally recognized institution dedicated to improving the lives of individuals with disorders and injuries of the brain – as its official charitable partner for 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60253-reed-street-productions-run-for-your-lives-adds-race-locations-zombie-5k
Chocoladefabriken Lindt & Sprüngli (Schweiz) AG today celebrated the official opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch “Top of Europe,” 3,454 meters above sea level, together with the Jungfrau Railway and LINDT brand ambassador Roger Federer. The themed chocolate shop offers a wide range of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor gives visitors a fascinating insight into how chocolate is made.
However, the highlight of the official opening was the tennis exhibition match between LINDT brand ambassador and tennis champion Roger Federer and American ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the backdrop of the Alps. Roger Federer said: “I never cease to be amazed by the great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight for me.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn
Visit Roger Dalton at http://www.rogerdalton.ca ROGER DALTON - "Hell Sounds Like Heaven" (Official Music Video) - dir.Gene Greenwood
Roger Dalton and The Dalton Gang
Music Producer: Rob Begg
Editor: Gene Greenwood
Video Production: Farting Puppy Productions
Support the Roger Dalton & The Dalton Gang at www.rogerdalton.ca
Shot in in a secret location north of the Equator
Special thanks to Patricia Simon, Chris Jeklin, Aurora Morris and "Black Beauty", Joyce Soda and her gun control, and everyone else that showed up and drank my beer and whiskey.
Researchers presenting at ASTRO 2015, the premier radiation oncology scientific event in the world, unveiled new data this week that could fundamentally change the way that early stage breast cancer is treated.
Results from a landmark prospective, randomized, multicenter phase III study conducted in Europe demonstrated that APBI brachytherapy leads to equivalent overall survival and local cancer control rates as compared to WBI after breast conserving surgery for selected patients with early stage breast cancers. These data were presented during the ASTRO official press conference and published in The Lancet, a leading high-impact global peer-reviewed medical journal.
“We have been confidently offering APBI brachytherapy to selected women for years based on numerous phase II, single site and large registry studies that have confirmed the clinical utility of site-specific radiation delivered in a condensed timeframe,” said Frank A. Vicini, M.D., radiation oncologist, 21st Century Oncology, Royal Oak, Mich. and contributing author to the 2009 and 2013 ASTRO and ABS APBI guidelines. “The results from this landmark, multicenter, prospective randomized clinical study are the first to offer the critical level one evidence necessary to drive the fundamental changes in breast conserving cancer treatment that patients and healthcare professionals have been demanding for years.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7661231-new-apbi-brachytherapy-data-at-astro-2015/
