Royal Challenge Sports Drink inspires people to be unafraid of consequences and make bold choices. Through the ‘Made of Bold’ video, Virat Kohli and Royal Challenge Sports Drink have come together to pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.
These beautiful opening lines from the ‘Made of Bold’ video, narrated by Virat Kohli and written by Sonal Dabral, give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket. They don’t have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds. Only because they are ‘made of bold’.
“Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.” says Indian star cricketer, Virat Kohli.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7902651-virat-kohli-made-of-bold-royal-challenge/
Click: https://www.facebook.com/lydia.canaan
Filmed at Canalot Su dios and Syon House, the Man sion of the Duke of Northum ber land, Lon don/UK
Di rect ed by Ju lian Grif fith
Pro duced by Jere my Godd
Lyrics and Music by Barry Blue and Marco Sabiu
Recording produced by Barry Blue and The Rapino Brothers
Recorded at Matrix Studios, London/UK
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Timelapse taken from Griffith Observatory at night overlooking Los
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original photography.
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New York photographer Chadwick Tyler directs these cool ads evoking the classical American rock style & a romantic sense of the city, shot beautifully in black & white with top model Meghan Collison.
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