The exciting finale of a unique collaboration between GREY GOOSE Le Melon® flavored vodka and renowned artist Kehinde Wiley will culminate in a series of events during Miami’s popular art fair next month. For the first time, the “Modern Kings of Culture” portraits depicting Spike Lee, Swizz Beatz and Carmelo Anthony will be publicly displayed before being auctioned off for charity in collaboration with Sotheby’s. Fans of GREY GOOSE vodka, Wiley and the ‘modern kings’ from across the country will have the chance to view the works and bid in advance online at Paddle8 before the official charity auction event on December 4. Bidding is available at paddle8.com/auctions/modernkings beginning today.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7381051-grey-goose-vodka-auction-original-works-artist-kehinde-wiley-miami-art-fair/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
NEW YORK, NY (February 27, 2018) –– Kahlúa, the number one coffee liqueur in the U.S. and hero ingredient in your favorite cult cocktails, brings consumers the next iteration of a classic with the launch of the Kahlúa Espresso Style Martini ready-to-drink (RTD) cocktail. Kahlúa Espresso Style Martini RTD is a twist on the classic Kahlúa cocktail made with coffee…and in a can. It’s the perfect blend of Kahlúa, coffee and Vodka, complete with the signature creamy foam reminiscent of a just-made Espresso Martini cocktail.
How does it work? The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened to form the distinctive creamy foam of the classic cocktail. To serve, pour into a glass and enjoy immediately (with a friend, of course). To help illustrate for consumers at-home, Kahlúa tapped in to the trend of ASMR (autonomous sensory meridian response) to create the Kahlúa ASMR-tini depicting the pop and foam intensity of the product.
To view the multimedia release go to:
https://www.multivu.com/players/English/8504351-kahlua-rtd-espresso-style-martini/
Absolut is running a global campaign that’s ‘challenging the status quo’ by presenting thought provoking visions of life in “An Absolut World”. Have a vision for the world? Vote to see your favourite Absolut vision come to life. http://www.inanabsolutworld.com.au
On Wednesday, Absolut will officially unveil its latest Art Bar installation, known as “Night Court,” produced in collaboration with artist Ry Rocklen. A center of nightlife and entertainment for attendees of Art Basel in Miami Beach, Night Court is the most recent and most extensive manifestation of Rocklen’s “Trophy Modern” collection, and features furnishings including a bar, bleachers, ping pong and chess table made from Rocklen’s signature trophy parts, all set atop a life-sized basketball court at Oceanfront, Miami Beach.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64543-absolut-art-basel-miami-beach-ry-rocklen-transform-sculptures-installation
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
