Twenty five years ago, ground was broken on a 1,300-acre tract of farmland in Scott County that now is home to Toyota’s largest manufacturing facility outside of Japan – employing nearly 7,000 team members.
In recognition of the milestone, Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) will host a celebration tomorrow at Keeneland Race Course that features Fujio Cho, chairman of Toyota Motor Corp. and past president of the TMMK operation, former Gov. Martha Layne Collins, and state and community leadership. In addition, team members will mark the anniversary at a private function at Rupp Arena.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53219-toyota-celebrates-25-years-manufacturer-in-kentucky-nearly-7000-employees
The Lincoln Continental, the Mercedes-Benz E-Class and the Toyota Avalon come out at the top of a group of six large cars recently evaluated by the Insurance Institute for Highway Safety.
The three cars qualify for TOP SAFETY PICK+, the Institute’s highest award. The Tesla Model S, the Chevrolet Impala and the Ford Taurus fall short of any award because they each earn only an acceptable rating in the small overlap front test.
Vehicles qualify for either the TOP SAFETY PICK or TOP SAFETY PICK+ award if they have good ratings from IIHS in five crashworthiness tests — small overlap front, moderate overlap front, side, roof strength and head restraints — and an available front crash prevention system that earns a superior or advanced rating. To qualify for TOP SAFETY PICK+, a vehicle also must come with good or acceptable headlights
Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
“Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies. The two creative pillars of the multi-platform global campaign include, “inspiration,” which celebrates the human spirit and product “evidence,” showcasing Toyota’s ideas for innovations that can help people move freely.
To view the multimedia release go to:
https://www.multivu.com/players/English/8271451-toyota-olympic-paralympic-games-start-your-impossible/
In addition to its unmistakable individual character, the Dacia Sandero Stepway boasts the same strengths that have helped forge the success of its elder, the compact Sandero, namely a roomy interior, safety, reliability and an unbeatable performance and equipment package for its price. Comparable vehicles include Toyota Yaris and Kia Rio.
Buckling precious cargo into a late-model vehicle has gotten a bit easier in the past year, the Institute’s LATCH ease-of-use ratings show.
IIHS launched its ratings of child seat installation hardware in vehicles in June 2015. Out of 102 vehicles rated at that time, the majority were poor or marginal. Today, a total of 170 current models have been evaluated, and most are good or acceptable. Three models — the Audi Q7, Lexus RX and Toyota Prius — earn the top rating of good+, a distinction that no vehicle achieved last year.
A properly installed, age-appropriate child restraint can protect a child much better in a crash than a safety belt alone. LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier for caregivers to install child restraints properly. Child restraints installed with LATCH are more likely to be put in correctly than restraints installed using the vehicle safety belt, IIHS research has shown.
Even with LATCH, installation errors are common. The Institute’s ratings are based on key ease-of-use criteria that have been shown to minimize mistakes.
Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a focus on connectivity and the human interface.
Toyota engineers were challenged to design a new mid-sized concept for potential global market introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate from the Prius family, designed with future mobility requirements in mind.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54013-toyota-ns4-advanced-plug-in-hybrid-concept-naias-detroit
Six of 13 small cars recently evaluated by the Insurance Institute for Highway Safety earn the TOP SAFETY PICK award, and none earn a poor rating in any of 4 tests. This is a turnaround from a few years ago when small cars struggled to earn top safety ratings. The new tests include hybrids and gasoline-only models that are among the most fuel-efficient vehicles available in the U.S. market.
The ratings are based on performance in front, side, rollover, and rear impact evaluations. Cars that earn the top rating of good in each test and have available electronic stability control (ESC) qualify for TOP SAFETY PICK. Winners are the 2012 Ford Focus and Honda Civic, along with the 2011 Hyundai Elantra, Lexus CT 200h hybrid, Nissan Juke, and Toyota Prius hybrid. The Civic, CT 200h, Elantra, Focus, and Prius have at least one version with a government fuel economy rating of at least 40 miles per gallon on the highway. The Dodge Caliber, Honda CR-Z and Insight hybrids, Nissan Sentra and Versa, Scion xD, and Suzuki SX4 also were rated but didn’t earn TOP SAFETY PICK.
On Grand Final Day, September 29 2012, there was another team putting it all on the line. The NAB Stand-Ins. A dedicated team of NAB men and women tackling the game day duties for fans across the country so they could go to the 2012 Toyota Grand Final. Extended version coming soon.
Mexican-American singer-songwriter Becky G and Puerto Rican singer-songwriter and musician Raquel Sofia are taking you for a ride at two of the summer’s biggest music festivals – Lollapalooza and Outside Lands.
Powered by the Toyota Corolla, these artists will share their journey through real-time social media content. The series, “Musica y Destinos con Toyota,” kicked-off on Friday, July 31 with Becky G (@iambeckyg) sharing her musical experience at Lollapalooza at Grant Park in Chicago. The iconic festival featured a diverse range of musical acts, including Paul McCartney, Sam Smith and Metallica.
During the three-day event, Becky G met with Gogol Bordello, a Gypsy-punk band known for their authentic energy and theatrical stage shows. Highlights from the meet and greet were shared via Facebook @ToyotaLatino and @BeckyG, and Twitter @iambeckyg. The artist also captured short videos of her adventure through her story on Snapchat, available to followers.
And the musical ride continues this weekend when Sofia joins Toyota for the Outside Lands Festival in San Francisco, Aug. 7-9. The three-day festival features performances by Billy Idol, Kendrick Lamar, Mumford & Sons, Axwell & Ingrosso, Twin Peaks and Clasixx, to name a few.
To view the multimedia release visit:
http://www.multivu.com/players/English/7583551-toyota-latino-lollapalooza/
A group of four minivans recently tested by the Insurance Institute for Highway Safety for protection in small overlap front crashes shows some of the worst possible outcomes for this type of crash, with only one vehicle performing acceptably.
The Nissan Quest, the Chrysler Town & Country and its twin, the Dodge Grand Caravan, all earn poor ratings. The exception to the disappointing pattern is the 2015 Toyota Sienna, which earns an acceptable rating. It joins the Honda Odyssey, which last year earned a good rating in the test, in the ranks of TOP SAFETY PICK+ winners.
Despite the fact that Christmas is long past, New Yorkers are experiencing reindeer sightings all over the city. Turns out, an equipment upgrade at the North Pole has led to unexpected – and welcome – career changes for Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyotanyc/48045/
