More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
They say it’s the thought that counts. However, more than half of all holiday shoppers are expected to return gifts, according to a recent national survey. Fortunately, Wahl, a leader in men’s grooming and personal care, has a holiday lineup designed with staying power. The company’s latest offerings consist of budget-friendly gifts for everyone on the list, including new lithium-ion-powered grooming tools, temperature-therapy massage solutions and odor-fighting products for pets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64839-wahl-holiday-lineup-men-s-grooming-and-personal-care
A new national survey shows most preteens and teens engage in day-to-day activities that may put them at risk of contracting meningococcal meningitis, a rare, but serious bacterial infection that can cause meningitis and take the life of an otherwise healthy child in just a single day. The National Association of School Nurses (NASN), in collaboration with Sanofi Pasteur, conducted the survey as part of its Voices of Meningitis back-to-school vaccination awareness initiative.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/voicesofmeningitis/50125/
The pace of economic growth has slowed significantly since the start of 2011 and the slowdown is expected to continue into the start of 2012, according to a survey of CEOs of small-to-medium-sized businesses. The Vistage CEO Confidence Index was 92.9 in the Q2 2011 survey, substantially below the 105.2 posted in Q1, and erasing all the gains recorded since 93.7 was registered in Q1 2010. Though declines were present in every major survey component, the largest losses were in evaluations of the overall economy. Rather than expecting a renewed economic downturn, the majority of CEOs anticipated a stagnating economy: growth too slow to support robust gains in employment or investment, and resulting in lower revenue and profit levels than previously forecast. Half of all firms put planned investments on hold due to the slowdown in economic growth.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/51040/
Two-thirds of all CEOs surveyed believe the economy has improved during the past year and half expect further gains during the year ahead. The Vistage CEO Confidence Index was 105.2 in the 1st quarter of 2011, slightly below 106.3 recorded in the prior quarter but well above the 93.7 in last year’s 1st quarter survey. CEO confidence has more than doubled since the recession low of 48.7 two years ago. However, the small decline reflects a renewed uncertainty about the impact of events in Japan and the Middle East on energy costs, consumer spending and inflation. Overall, the majority of CEOs still expect the recovery to continue and their own businesses to continue to grow.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/45000/
The average American produces 4.4 pounds of trash a day, and on the whole the United States produces over 250 million tons of trash a year. However, only about 35 percent is currently recycled, according to the Environmental Protection Agency (EPA). To address this national concern, the Ad Council and Keep America Beautiful (KAB) today launched a public service advertising (PSA) campaign designed to raise awareness about the benefits of recycling with the goal to make recycling a daily social norm.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62372-ad-council-keep-america-beautiful-i-want-to-be-recycled-psa
Doing alright financially? The answer, if you’re 25 to 34 years old, depends on your friends, according to a new survey from the American Institute of CPAs and the Ad Council. They released the results today to coincide with a new series of national public service advertisements and a redesigned website for their Feed the Pig financial literacy campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64083-ad-council-aicpa-young-adult-financial-literacy-campaign
When asked how they feel about mixing their work and personal lives, 58% of Generation Mobile workers feel guilty, according to new research from MobileIron. The MobileIron Gen M Survey, a global study of more than 3,500 full- and part-time professionals who use a mobile device for work, highlights an emerging demographic in the workplace: Generation Mobile or “Gen M.” The study found that Gen M, which is composed of mobile workers who are either men age 18-34 or people with children under age 18 in their households, relies more heavily on mobile technologies than the general population to mix their work and personal activities.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423151-mobileiron-gen-m-study-mobile-guilt/
Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
Millions of U.S. drivers are putting themselves at risk and wasting fuel by failing to properly check tire pressure, according to a new survey by the Rubber Manufacturers Association (RMA).
Only 15 percent of motorists revealed that they know how to correctly check tire pressure. Under inflated tires contribute to more than 600 highway fatalities and 33,000 thousand injuries each year, according to the National Highway Traffic Safety Administration (NHTSA). Additionally, under inflated tires cause U.S. drivers to waste 1.2 billion gallons of fuel annually.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rma/50200/
Adults have gotten the message that it’s safer for kids to ride in the back seat properly restrained, but when it comes to their own safety, there is a common misperception that buckling up is optional. Among adults who admit to not always using safety belts in the back seat, 4 out of 5 surveyed by the Insurance Institute for Highway Safety say short trips or traveling by taxi or ride-hailing service are times they don’t bother to use the belt.
The new survey reveals that many rear-seat passengers don’t think belts are necessary because they perceive the back seat to be safer than the front. This shows a clear misunderstanding about why belts are important, no matter where a person sits in a vehicle.
Before the majority of Americans got into the habit of buckling up, the back seat was the safest place to sit, and the center rear seat was the safest place of all in 1960-70s’ era vehicles. In recent decades, high levels of restraint use, the advent of belt pretensioners, load limiters and airbags, plus crashworthy vehicle designs have narrowed the safety advantages of riding in the rear seat for teens and adults.
Over the past six months UK small-to-medium-sized businesses (SMBs) have grown on average by six per cent despite the broader UK economy struggling, according to the latest SMB Index from HP.
HP’s survey of 1,000 SMBs, with between 1 and 50 employees shows that, compared to that of the previous six months, growth for UK SMBs has slowed slightly but optimism is still strong, with SMBs expecting to grow by up to 13 per cent over the next year. Optimism in the economy is also strong, with 66 per cent of SMBs optimistic about the year ahead. SMBs in Financial Services have grown the most (13 per cent), followed by Manufacturing (10 per cent). SMBs in Retail (4 per cent) and Professional Services (1 per cent) have seen the least growth. Nearly half of UK SMBs (48 per cent) are turning to social media to help grow their business and reach new audiences, with 56 per cent of sole traders recognising its value the most. However, although SMBs are finding social media beneficial for networking purposes (83 per cent), and as a mechanism for advertising (57 per cent), many SMBs are underestimating its true potential for business growth and lead generation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/hp/48901/
