Building on the results of the largest behaviour change study on physical activity, Vitality and its global network of insurers have collectively committed to improving the health of millions over the next seven years. This is in line with the World Health Organizations’ Global Action Plan on Physical Activity, which aims to address the dramatic growth in lifestyle diseases, caused in part by a lack of exercise.
Incentives and Physical Activity, conducted by leading independent research institute, RAND Europe, found an average 34% increase in activity levels of participants using Vitality Active Rewards with Apple Watch. The study examined the behaviours of over 400 000 people in the UK, US and South Africa.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8458751-vitality-insurers-people-more-active-2025/
In an online effort to put new books in the hands of poor children around the world, supporters of Children International helped Visa donate $50,000 towards the purchase of books for impoverished children, the result of the organization’s “Click for a Cause” program sponsored by Visa Inc. The donation will allow Children International to buy books to fill nearly 100 libraries in seven countries with new textbooks and storybooks that will provide children with the opportunity to strengthen their reading skills.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46384/
LG Mobile Phones sponsored the VH1 Save The Music Foundation’s Gala 2010 last night, to celebrate the power of music and to support the restoration of public school music programs. Held at the world-renown Cipriani Wall Street, LG joined forces with VH1 Save The Music to transform a night of spectacular entertainment into a fundraising success by donating an additional $50,000 to help raise a total of $100,000 for the VH1 Save The Music Foundation. Hosted by Glee star and Broadway veteran, Cheyenne Jackson, the evening featured tributes to music legend Julie Andrews, The ASCAP Foundation, long-time arts advocate John Legend and seven time Grammy Award winner John Mayer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/46951/
Matt Cogar furthered his legacy at the STIHL TIMBERSPORTS® U.S. Championship, presented by RAM, besting seven of the top lumberjack athletes in the country to win his fifth straight title. The Championship took place at BMO Harris Pavilion at German Fest Milwaukee in front of a crowd of over 10,000, in a three-day Championship weekend that attracted more than 17,000 fans.
“It was so amazing. It was such a wonderful event with some tough competition,” said Cogar. “I’m thankful for my family, who mean everything to me, and who supported me in all that I do.” In addition to the glory of being named U.S. Champion, Cogar was awarded a brand new Ram 1500 for his victory.
To view the multimedia release go to:
https://www.multivu.com/players/English/8130351-stihl-timbersports-us-championship/
According to the Federal Statistical Office about seven million people with a disability live in Germany. At the REHACARE in Duesseldorf, the trade fair for people with a disability every year developers present new products that are aimed to make the lives of people with disabilities a little easier. Including many technical aids that allow them to do different sports. According to a recent study the interest in disabled sports is increasing constantly - not only due to the recent German success at the Paralympic Games in Vancouver. Therefore it is no surprise that at the first Mobicup - a actionday of sports for the disabled - a lot was going on.
The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its “From Hope to Cures” campaign, highlighting the stories of rare blood and lung cancer survivors.
The newest video in the collection features Matt, who was diagnosed nearly seven years ago with advanced non-small cell lung cancer. When he was diagnosed, he was given a slim chance of living up to five years. However, today Matt continues to lead an active life due to recent advancements in targeted gene therapies and innovations in cancer medicines.
The latest print and digital ads feature Jamie, a vibrant woman diagnosed 15 years ago with chronic myelogenous leukemia (CML). Watching her son grow up was a primary focus for her, and she’s been able to continue to do that and so much more. Thanks to advancements in CML treatments, today she maintains her sense of humor and imparts an infectious joy on those who meet her.
Earlier this year, the first collection of digital and print ads was released featuring Rhys, a five-year-old living with type 1 diabetes and celiac disease. Unveiled alongside the advertising was a video, titled “We’re Fighting Back,” which features both Rhys and Jamie, as well as Jen, a researcher who wakes up every day working to find new treatments and cures for patients.
To view the multimedia release go to:
http://www.multivu.com/players/English/7738431-phrma-from-hope-to-cures/
A landmark summer research study has unveiled a vital component of wellness and happiness…vacations. The survey, “The Takeaways from Getaways,” commissioned by the Las Vegas Convention and Visitors Authority, draws attention to the serious physical and emotional implications of stress and feeling over worked, and the inextricable link between vacation and personal wellness and happiness.
The research revealed surprisingly that more than 9 out of 10 Americans reported feeling happier after taking a vacation. And seventy-seven percent (77%) believed that their overall health improves after a getaway. Even so, more than half of Americans admitted that doctors should be able to prescribe vacations as a curative and therapeutic option for stress-related maladies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56160-the-takeaways-from-getaways-visit-las-vegas-lvcva
PR Newswire’s new white paper, Welcome to the Age of Video Engagement, explores the impact of video storytelling and how intelligently combining original video content with press releases amplifies the strengths and benefits of each medium. Based on the approach and expertise of early video adopters, the piece also offers seven key lessons to make the most advantageous use of online video, including how to produce authentic and relatable videos, advance a video campaign through social media and measure its success.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55132-pr-newswire-white-paper-7-lessons-for-wielding-influence-of-video-in-pr
Equal parts travelogue, character study, and global documentary, The Meeting of the Waters is for any Christian leader or layperson eager to make a difference in a changing world. Identifies seven trends having a major impact on the Church around the world-and on every Christian at home in every country.The Meeting of the Waters by Fritz Kling Find out more about this author and book here- http://tinyurl.com/ybcdv8d Christian Ministry
The Great Food Truck Race is back for a sixth season this August with a brand-new fleet of fierce competitors cooking and traveling across America’s most famous stretch of road, historic Route 66. In a return to the show’s roots, the seven teams are professional food truck operators from around the country who are known regionally for their culinary talents and selling skills – and they are ready to be recognized from coast to coast. The 2,500-mile, food-filled road battle kicks off in Santa Monica, California then hits Sedona, Arizona and Santa Fe, New Mexico followed by tasty stops in Amarillo, Texas; Tulsa, Oklahoma and St. Louis, culminating with an epic finale in Chicago, where the winning truck is awarded a $50,000 cash prize. Hosted by Tyler Florence, the six-episode series premieres on Sunday, August 23rd at 9pm ET/PT.
The Great Food Truck Race kicks off season four with a brand-new cast of food truck hopefuls, who hit the road for the longest route in series history (4,181 miles) and exciting culinary challenges that celebrate the country’s national landmarks from the Hollywood sign to South Dakota’s Crazy Horse Memorial to Chicago’s iconic Buckingham Fountain to the U.S. Capitol building in Washington D.C. These competitors are not current food truck operators – they are eight teams of talented cooks with unique concepts and a dream to one day operate their own food truck business. Each three-person team is provided a vehicle for the race, but only the grand-prize winner gets to keep their food truck and a $50,000 cash prize to start their business. Hosted by Tyler Florence, the seven-episode series premieres on Sunday, August 18th at 9pm ET/PT on Food Network.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/58431-the-great-food-truck-race
Food Network’s The Great Food Truck Race returns for a third season this summer, with host Tyler Florence presiding over the cross-country culinary road trip with a brand-new twist: no longer a competition between current food truck operators as in prior seasons, this high-stakes battle is between eight teams who desperately want to be in the food truck business – they have a dream, a concept and insane culinary skills. Each three-person team is provided a vehicle for the race, but only the grand prize winner gets to keep their food truck and a $50,000 cash prize to start their dream business. From mobile mini-pies and authentic Aussie grub to specialty waffles, each team’s inspired cuisine and road strategy is put to the test in city-specific challenges that begin at a Long Beach, Calif. lighthouse and continue through the finale at the West Quoddy Lighthouse in Maine, the easternmost point of the United States. The seven-episode series premieres on Sunday, August 19th at 10pm ET/PT, after the finale of Chopped: Grill Masters, and beginning the next week will air in its regular timeslot Sundays at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56970-food-network-the-great-food-truck-race/
