Starting Tuesday, an All-Star cast of baseball greats and current players will hit television screens nationwide as they appear in the first of two new spots from zero calorie Pepsi MAX, which takes a fun spin on the iconic baseball film
In a multimedia marketing campaign that launches today, Pepsi MAX boldly invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi MAX conquers the competition. That’s the message in a remake of the iconic “Diner” commercial that aired during Super Bowl XXIX, where two soda delivery truck drivers go head-to-head over a can of the best tasting cola on the market. In the 2010 version, the truckers are back; and they both want the zero calories and maximum taste that only Pepsi MAX can deliver.
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pepsirefreshproject/47651/
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
Yesterday Paula Patton, actress and star of Mission Impossible: Ghost Protocol, served up first sips of new Pepsi NEXT, fueling the “Drink it to Believe it” momentum on the West Coast following actress Eva Longoria’s New York appearance on Friday, April 6.
Lucky cola lovers at The Grove in Los Angeles received their first taste of Pepsi NEXT straight from Patton who was on-hand to distribute the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55588-pepsi-next
With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day ... and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los Angeles shoppers who chose Diet Pepsi on July 12 were surprised to have Duhamel check them out ... at the register, of course.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62346-diet-pepsi-hollywood-actor-josh-duhamel-july-12
Today actress and star of the hit TV show Desperate Housewives Eva Longoria surprised lucky New Yorkers with a first taste of new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola. To continue fueling the “Drink it to Believe it” excitement, actress and star of Mission Impossible: Ghost Protocol Paula Patton will bring Pepsi NEXT to Los Angeles fans on Monday, April 9th at The Grove at 1:30 PM PDT.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54978-pepsi-next
