More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
The holidays are a busy time filled with shopping, parties, travel and family gatherings. But for some, the holidays can trigger stress and depression, or worsen existing mental health issues. Financial strain, renewed grief over the loss of a loved one, being away from family or spending time with difficult family members may all contribute.
This holiday season, BeSmartBeWell.com offers five important tips for managing stress and depression from Michael Fitzpatrick, executive director of the National Alliance on Mental Illness (NAMI) and one of the experts featured in a series of videos at Be Smart. Be Well. Mental Health.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50839-be-smart-be-well-expert-advice-manage-stress-depression-during-holidays
Addiction can destroy careers and ruin lives. It can be devastating to watch a loved one descend into addiction, and family members often can’t understand why an addict continues to use drugs or alcohol despite the ruinous consequences.
In a series of new videos at besmartbewell.com/addiction, leading experts explain how addiction affects the brain and offer insight into why it is so hard for addicts to stop using drugs and alcohol.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61017-be-smart-be-well-explores-the-science-of-addiction
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
The Nordic Leather USB design is a perfect gift idea for any occasion. Insert memorable photos and a special message for a loved one and add a personal touch... Never lose your USB again! See more http://www.bynordvik.com
Unwept — the beginning of a spellbinding new trilogy by Tracy Hickman and Laura Hickman bestselling co-creators of Dragonlance and Ravenloft
Gamin, Maine, is a remote seaside town where everyone seems to know Ellis Harkington better than she knows herself—but she doesn’t remember any of them.
Unknown events have robbed Ellis of her memory. Concerned individuals, who claim to be friends and loved ones, that her memories may return in time.
Ellis finds herself adrift in a town of ominous mysteries, cryptic hints, and disturbingly familiar strangers. And what of the phantom suitor who visits her in her dreams? Is he a memory, a figment of her imagination, or a living nightmare beyond rational explanation?
Only her lost past holds the answers she seeks—if she can uncover its secrets before she falls prey to an unearthly killer. URL: http://us.macmillan.com/unwept/TracyHickman Fantasy
Eid is round the corner and in keeping with the spirit of the festival, Capillary Technologies has published a heartwarming three minute video on YouTube about a young man returning home this festive season to celebrate Eid with his family.
The essence of the festival of Eid al-Fitr is the bonding, love, sharing, and caring that families around the world celebrate. In today’s busy lifestyle, to be able to give loved ones the immeasurable gift of time during Eid is priceless, and Capillary’s Eid Mubarak video captures the joy of being able to bond, re-connect and spend time with one’s family after a long period of separation. The narrative captures the man’s feelings as he thinks about his home, and the family he hasn’t met in five long years. The video explores various dimensions of human emotions in a beautiful manner, conveying a poignant message that family is the biggest blessing in the world and a festival is all about being with one’s family and celebrating the joy together.
To view the Multimedia News Release, go http://www.multivu.com/players/uk/7574151-capillary-technologies-eid-al-fitr/
Deep emotions, love and happiness are the muses of the new Love Bridge collection from THOMAS SABO. This season, the jewellery items appeal to all the senses and convey a feeling of connection with a loved one. Never has a THOMAS SABO collection been as full of sentiments and joie de vivre as this season. Star photographer Ellen von Unwerth presents the new collection perfectly in romantic campaign pictures, with top models Georgia May Jagger and Marlon Teixeira taking centre stage.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7566851-signs-of-love-thomas-sabo/
Partnership for Drug-Free Kids, the nation’s leading nonprofit committed to helping families struggling with their son’s or daughter’s substance use, today announced that it has extended the hours of its free Parent Helpline.
The bilingual Helpline is staffed by Parent Support Specialists, trained and caring Master’s-level counselors, who are ready to listen, help parents find answers and make an action plan for their child. Parent Support Specialists offer parents and caregivers the support and resources needed to care for a loved one who is struggling with substances. Families can connect with the Helpline via the website, drugfree.org, by phone at 855-DRUGFREE, through text messaging and Facebook Messenger. Help is available in English and Spanish.
To view the multimedia release go to:
https://www.multivu.com/players/English/8253451-partnership-for-drug-free-kids-extends-parent-helpline-hours/
With an array of fashionable swimwear in the season’s hottest prints and designs, Swimwear365 has a reputation for providing some of the hottest beach and swimwear around. It’s loved by everyone, including celebrities and those with insider knowledge.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62407-Swimwear365-Lucy-Mecklenburgh-collection
According to the “2011 Financial Reality Check Study” conducted by Genworth, 75% of Americans have never had a conversation about long term care with their loved ones. However, 70% would not know what to do if a family member were to require immediate long term care assistance; an alarming statistic considering that 6 out of 10 people will need long term care sometime during their lifetimes. The data also suggests consumers are suffering from overall financial planning inertia; however, the lack of education around long term care (LTC) planning can have significant consequences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52561-genworth-long-term-care-awareness-month
Seniors 80 and over yearn to be connected but many are not, causing a more than quarter of them to become “virtual shut-ins.” While a new survey shows use of social technology is linked to better wellbeing for people in this age group and demonstrates its potential for combating isolation, it also reveals their frustration and need for assistance in becoming part of the digital world. These findings come from a “Rewiring Aging” survey supported by Brookdale Senior Living, conducted by Kelton, a leading global insights firm in collaboration with the Stanford Center on Longevity. It is the first in-depth study of how online social networking and similar tech-based activities affect the quality of life among America’s fastest-growing demographic segment.
Fifty-eight percent of seniors surveyed believe technology can improve communication with family and friends. This belief is borne out by the findings; respondents who indicated they interact with loved ones through social technology report having higher life satisfaction and health and being more likely to attain life goals than those who do not use social technology.
To view the multimedia release go to:
http://www.multivu.com/players/English/7617951-brookdale-seniors-technology/
