With the arrival of the all-new CT 200h premium hybrid compact in showrooms later this month, Lexus introduces a vehicle that breaks the mold of conventional hybrids. It delivers what many thought was impossible—a hybrid with sporty, sexy styling, dynamic handling, best in class mileage and all the luxury of a Lexus.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48869/
A gorgeous supermodel with wind blowing through her hair isn’t unusual to see in the annual Sports Illustrated Swimsuit edition. But when that wind is created by a Lexus LFA supercar screaming by, it’s definitely something to check out.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/48704/
http://www.osv.ltd.uk/lexus.php
Historically, the SUV and hybrid crowd have gotten along about as well
as cesium and water. The two factions have fought over environmental
resources since day one -- the SUV set defending their entitlement to
gulp down fossil fuel while trampling vegetation, and the hybrid lot
doing their best to conserve the environment and reduce petrol
use...See More http://www.osv.ltd.uk/lexus.php
http://www.osv.ltd.uk/lexus.php Historically, the SUV and hybrid crowd have gotten along about as well as cesium and water. The two factions have fought over environmental resources since day one -- the SUV set defending their entitlement to gulp down fossil fuel while trampling vegetation, and the hybrid lot doing their best to conserve the environment and reduce petrol use...See More http://www.osv.ltd.uk/lexus.php
CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series.
‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion
It all begins in a sleek warehouse where 122 percussion instruments are arranged to create a precision-driving course full of angles and straightaways. Each instrument has a tiny lever. An Ultrasonic Blue 2011 Lexus IS sport sedan revs its engine, wheels spinning as it roars to life to debut its musical prowess. The vehicle navigates the raceway, precisely tripping each and every drum lever on the track, creating a beat as it speeds by, igniting the base, snare, toms and cymbals. Through it all, the IS doesn’t knock over a single instrument. As it comes screeching to a halt, the final drum beat is triggered. The new 2011 IS has just laid down its first custom track.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/45983/
Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53341-lexus-fashion-workshop-vogue-ct-art-basel
The scene is set. Hundreds of glass beakers are stacked one on top of the next, containing every imaginable fuel source—from hydrogen to ethanol, natural gas and algae oil—to form a larger-than-life wall. Suddenly, a Lexus LS 600h approaches, accelerates and shatters the wall, creating a kaleidoscope of glass and liquids. The voice-over states: “Lexus Hybrid Drive technology is designed to optimize any fuel source on the planet, even those we don’t know about yet.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/50670/
The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51818-lexus-ad-campaign-engineering-amazing-light
http://www.osv.ltd.uk/lexus.php
What to make of the Lexus CT200h? On the outside it looks like some
tuner inspired by The Fast and Furious movie series, but under the
sheet metal, it has mechanical bits designed to make a Greenpeacer
swoon. It's quite the contradiction. With the CT200h, Lexus is hoping
to fill a gap that no one knew existed...See More
http://www.osv.ltd.uk/lexus.php
http://www.osv.ltd.uk/lexus.php What to make of the Lexus CT200h? On the outside it looks like some tuner inspired by The Fast and Furious movie series, but under the sheet metal, it has mechanical bits designed to make a Greenpeacer swoon. It's quite the contradiction. With the CT200h, Lexus is hoping to fill a gap that no one knew existed...See More http://www.osv.ltd.uk/lexus.php
The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
