Did you witness a movement that spread across European capital cities? Did you relate to this unprecedented protest against the approaching rainy autumn? Are you now dying to know the origins of the Movement for More Summer? It was born in the streets, relayed by the Internet and raced across social networks with dazzling speed, generating reactions and sharing of experience by over 20 000 Internet users, notably on Facebook and Twitter.
The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56633-moroccan-national-tourist-office
Telemundo announced the premiere of the series based on the true story of La Diva de la Banda, “Jenni Rivera: Mariposa de Barrio” on Tuesday, June 27 at 8 pm/7c. The series is the latest Telemundo bio-musical series and stars Angélica Celaya, Samadhi Zendejas and Gabriel Porras. Viewers can follow the story on Facebook at http://www.facebook.com/MariposaDeBarrioTLMD, on Instagram @MariposaDeBarrioTLMD and join the conversation via #MariposaDeBarrio on all platforms.
The highly-anticipated story follows superstar Jenni Rivera as she pursues her dream of fame; offering an autobiographical tale from her birth until her unexpected and tragic death. The series - based on her book “Inquebrantable” as well as on unpublished testimonies from her family, close friends and associates - explores her life as a daughter, mother, wife, lover and artist. Written by Rossana Negrin, “Jenni Rivera: Mariposa de Barrio,” is a story that highlights the most important events in Jenni Rivera’s life and serves as a source of inspiration, optimism and empowerment for the Hispanic community in the United States.
To view the multimedia release go to:
https://www.multivu.com/players/English/8119651-telemundo-jenni-rivera-mariposa-de-barrio/
Today, MedImmune Specialty Care division of AstraZeneca (MedImmune Specialty Care) announced it has joined with actress Tia Mowry to raise awareness about the importance of an annual flu vaccination. To kick-off the campaign, MedImmune Specialty Care and Mowry unveiled an online video, “I Insist!” (www.YouTube.com/InsistOnTheMist), which uses comedy to educate busy families about the importance of living a healthy lifestyle and making flu vaccination a priority. For Mowry, this includes vaccination with FluMistQuadrivalent, the first and only FDA-approved needle-free flu vaccine for eligible persons 2-49 years old. FluMist Quadrivalent is administered as a gentle mist sprayed into the nose, where the influenza virus usually enters the body.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63079-medimmune-specialty-care-tia-mowry-flumist-quadrivalent-encourage-flu-shot
NBC UNIVERSO, the modern entertainment and sports cable channel for Latinos, announced today the premiere “El Vato,” the network’s first original scripted series created for the U.S. Hispanic market starring Mexican regional star El Dasa on Sunday, April 17 at 10pm/9c. This 10 episode-long series produced by Endemol Shine Latino and Boomdog, marks the acting debut for the talented and charismatic singer from Hermosillo, Sonora who takes on a new challenge to expand his artistic career.
“Dreams do come true and to be honest I never imagined I would be acting on a TV series inspired on my real life experiences. I’ve always had huge dreams, envisioned myself singing on the most important stages around the world and I still can’t believe it. I am honored to work alongside renowned actors and colleagues. This challenge is a great blessing and hope audiences tune in to watch NBC UNIVERSO because we poured our hearts and souls into this production,” stated El Dasa.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609252-nbc-universo-el-vato/
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Millions of children in the United States don’t have health coverage. As a result, it may be difficult or impossible for them to get the routine preventive care that keeps them healthy or access to the care they need if they get sick or injured. But, the majority of the nation’s uninsured children are eligible for free or low-cost health coverage through their state Medicaid or Children’s Health Insurance Program (CHIP). They can apply for the comprehensive benefits these programs provide at any time, and now the enrollment process is faster.
To view the multimedia release go to:
https://www.multivu.com/players/English/8102651-hhs-connecting-kids-to-coverage-psa-insurekidsnow/
Known for distinctively designed suites for the kitchen and bath, the Brizo® brand today launched a new campaign showcasing its fittings in highly stylized settings. Inspired by fashion, the campaign is embodied in two simple words that speak volumes: “By Brizo®.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7074451-brizo-unveils-fashion-inspired-campaign-luxury-faucet-collections/
Solidifying her title as Las Vegas’s biggest star of the year with an elaborate event at The LINQ Promenade, tonight Planet Hollywood Resort & Casino headliner Britney Spears was presented with the Key to the City of Las Vegas’ iconic Strip by Clark County Commission Chairman Steve Sisolak, who also officially proclaimed Wednesday, Nov. 5 “Britney Day.” Additionally, Britney has announced new show dates for her massively successful Las Vegas resident show, “Britney: Piece of Me,” with tickets going on sale to the public Saturday, Nov. 8.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7355051-britney-spears-announces-additional-dates-for-piece-of-me-show-planet-hollywood-las-vegas/
Iceland, known for its welcoming spirit has today launched a unique internet service with a difference; Ask Guðmundur, the world’s first human search engine.
The decidedly Icelandic and truly personable service will see special representatives from each of Iceland’s seven regions offer their insider knowledge to the world via Inspired By Iceland’s social media platforms (Twitter, Facebook and YouTube). Each representative shares the name Guðmundur or Guðmunda, currently one of the most popular forenames in the country with over 4,000 men and women claiming it as their own.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7512351-ask-guomundur-human-search-engine/
Emmy® and Tony® award-winning actress Blythe Danner and Amgen (NASDAQ:AMGN) today launch Act 2 Reduce Fractures™, an educational campaign for women with postmenopausal osteoporosis at increased risk for fractures. Earlier this year, Danner was diagnosed with postmenopausal osteoporosis at increased risk for fractures and wants to encourage women like her to educate themselves, take action and speak to their doctors to learn all they can about helping to strengthen their bones. The campaign is being supported by American Bone Health, the Global Healthy Living Foundation and the Older Women’s League.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amgen/48052/
Procter & Gamble (NYSE:PG) and Walmart (NYSE:WMT) will premiere their made-for-TV family movie, “A Walk in My Shoes,” starring Nancy Travis, Philip Winchester and Yara Martinez on Friday, Dec. 3, 2010 at 8/7C on NBC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pg/47498/
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
