The summer is now synonymous with gazing at your Cheetos snacks and letting your imagination run wild – pondering, “is that a dog? a unicorn? a sailboat? a Flamin’ Hot cat?” For imaginative snackers, each Cheetos shape offers the opportunity to find the unexpected, and potentially be rewarded for it.
Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, will once again celebrate the interesting shapes fans see in their Cheetos snacks, but with a twist: By giving them the chance to win what they see in their favorite snack.
Now through September 2, Cheetos fans can submit a photo of their uniquely shaped Cheetos snacks with a description for the chance to win a prize inspired by what they see. Each entry period, a fan submission will be rewarded a once-in-a-lifetime prize related to their Cheetos shape. Do you see a palm tree? You just won you a tropical vacation. A guitar? Your very own custom electric guitar and concert tickets. Using your imagination to find unique shapes in your Cheetos bag can now unlock amazing adventures and prizes.
To view the multimedia release go to:
https://www.multivu.com/players/English/8357851-cheetos-win-what-you-see-contest/
Hey Degrassi fans! How would you like to win a trip to NYC to meet the cast? This is your chance! The lucky winner will get a three day trip for them and their bff to NYC where they'll meet the cast of Degrassi, as well as a Manhattan shopping spree with a TeenNick Stylist and $250 spending money for you and your BFF! For more contest details head to http://www.comcastdegrassisweeps.com/
Fancy a once-in-a-lifetime trip to the Heineken Cup Final, FedEx are offering one lucky fan the chance to deliver the cup to the winning team as part of a fantastic VIP package. Take part in a simple quiz, demonstrate your knowledge of the game against other fans, and win a sporting weekend that you\'ll never forget…
As hundreds of admiring fans bid Wilmer Valderrama an enthusiastic farewell as he headed to the airport in Brownsville, Texas, it was clear this is a passionate community filled with people who are proud of their home, heritage and stories. Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress.
This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. He walked the fence-line of the border along the Rio Grande, witnessed the daily ebb and flow of people crossing the International Bridge, and spoke with several hometown heroes to learn about their dreams, struggles and stories of personal progress.
To view the multimedia release go to:
http://www.multivu.com/players/English/7962951-johnnie-walker-wilmer-valderrama-keep-walking-america/
Check out the Townsville Tigers as Wild
Turkey completely surprises them by converting their park footy match
into a game for superstars with a big screen, commentators including
Cowboys legend Johnathan Thurston, cheerleaders, film crews and flash
fans to surprise them with a massive turnout. Salt of the earth fellas
get the surprise of their lives, and everyone in town loves it thanks
to Wild Turkey. The Townsville Tigers are one of Wild Turkey
Bourbon's Turkey 10. See what they are made of as they play a live
match! Check out the rest of the teams here:
http://www.youtube.com/WildTurkeyAU Join the conversation at http://www.facebook.com/wildturkeyau
Wholly Guacamole® brand, America’s No. 1 selling branded pre-made guacamole, will extend fiesta flavor far beyond Cinco de Mayo this May.
The makers of Wholly Guacamole® products estimate approximately 9.4 million avocados will be used to make enough guacamole to satisfy Wholly™ fan cravings in May. Avocado fans would have to cumulatively eat approximately 12,635 each hour, 210 avocados per minute, to consume that many avocados! Further, the Wholly Guacamole® brand annual survey shows 87 percent of consumers like eating guacamole with chips and 68 percent of consumers like eating guacamole with Mexican food.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7124051-wholly-guacamole-cinco-de-mayo-avocados
For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
Watch Rangers fans battle in an ice cream eating contest to win a pair of tickets to Game 3 of the Rangers Playoff series against the Washington Capitals.
Starting January 20, Bear Naked® granola will inspire snow-lovers to elevate their winter adventures for a chance to score new gear. Teaming up with two professional athletes who wrote the book on taking tricks to the next level, U.S. Olympic gold medalist Hannah Kearney and 2014 U.S. Winter Olympic hopeful Chas Guldemond, the granola brand will issue four weekly #OneUpIt challenges on Facebook, Twitter and Instagram, inviting fans to share their epic experiences in hopes of landing some fresh swag.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65132-us-athletes-bear-naked-granola-challenge-fans-one-up-it
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
The spring season is finally upon us and the candy connoisseurs at Just Born Quality Confections continue to whip up new PEEPS® flavors and products to fit every PEEPSONALITY®! With more than a dozen different product varieties available in numerous colors, shapes and flavors, the versatile marshmallow treat is sure to show up in Easter baskets, artwork and recipes and as always, the star of dioramas. Regardless of how they are used, the nostalgic favorite is sure to bring smiles to fans of all ages.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404453-peeps-easter-marshmallow/
