No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME™ collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52339-maidenform-adjusts-to-me-fabric-and-elastic-intimate-apparel-collection
Call it a revealing look at underwear: Janie Bryant, the costume designer for the AMC TV hit series “Mad Men,” has partnered with Maidenform Brands, Inc. to help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style. In her role as Maidenform’s Wardrobe Expert, Ms. Bryant who won an Emmy® for her work on HBO’s “Deadwood” western themed series and is now a multiple Emmy® nominee for her work on “Mad Men,” will join Maidenform in helping educate consumers by offering flattering fit and styling tips as well as share her expertise in dressing an array of body types, a skill honed while working on the set.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/45488/
Janie Bryant, Maidenform Wardrobe Expert and “Mad Men” Costume Designer, knows that all looks start with the most important element: foundations. In Bryant’s book The Fashion File, launching November 1, she shows women how to be their own leading ladies, highlighting foundations in the chapter titled “Defining your Silhouette.” On Thursday, November 4, Bryant is teaming up with ELLE Magazine, Maidenform and JCPenney at Manhattan Mall in New York City from 12-2PM. Bryant will be sharing tips on how to accentuate your assets with bras and shapewear from Maidenform® and Flexees® in the intimate apparel department.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/maidenform/46734/
Hanes®, America's No. 1 apparel brand for men, women and kids, knows the importance of all-day comfort. To demonstrate just that, Hanes teamed up with comedic Vine sensation Logan Paul as he travels the country attending various events filming a series of video dares created by his fans. Ideal for any situation where it's essential to stay cool and dry, Hanes X-Temp is an innovative technology that wicks moisture and adapts to temperature by speeding or slowing cooling for all-day comfort. The Hanes X-Temp product line includes underwear, T-shirts and socks for men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7272951-hanes-x-temp-technology-keeps-comedian-logan-paul-cool-on-nationwide-tour/
To celebrate the launch of their Autumn/Winter collection, French fashion retailer La Redoute recently hosted an exclusive Press Day to showcase their latest range. Influential members of the fashion and blogging community attended the event, taking a sneak peak at what trends are set to be big for the upcoming season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63474-la-redoute-press-day
L.L.Bean, a leading outdoor equipment and apparel merchant, implements free standard shipping to all United States and Canadian addresses effective March 25, 2011. The company founder and inventor of the original Maine Hunting Shoe, Mr. “L.L.” Bean, introduced the concept of free shipping in 1912 by adding “post paid” in catalog copy. As L.L.Bean nears its 100th anniversary, the tradition of free shipping returns. L.L.Bean’s free regular shipping includes fast delivery with customer packages arriving in 2-5 business days.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/llbean/49175/
kathy ireland Worldwide® will debut at this year's Licensing Expo, Booth# L81. Ireland was the keynote speaker at last year's Expo. Those responsibilities are assumed this year by Gwyneth Paltrow.
According to Fairchild Publications, Kathy Ireland is one of the 50 most influential people in fashion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62179-kathy-ireland-worldwide-debuts-at-the-licensing-expo-2013
Perhaps the most iconic piece of clothing a woman can own, the little black dress may be the most essential item in a woman’s closet. This spring, Ann Taylor and Kate Hudson team up to celebrate the ubiquitous LBD with a capsule collection designed by Kate Hudson.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62864-ann-taylor-kate-hudson-lbd-collection-little-black-dress
Ann Taylor is thrilled to announce the debut of the Kate Hudson for Ann Taylor exclusive collection for summer 2013. The limited-edition collection of chic, white summer pieces and rose gold accessories was inspired by Hudson’s red-carpet glamour and her love for fashion. To celebrate Hudson’s first fashion collaboration, Ann Taylor will host a White Party at Ann Taylor stores nationwide on Wednesday, May 22 from 6 p.m. to 8 p.m. where guests will be invited to shop the collection. The first clients to purchase a piece from the capsule collection during the in-store event will receive an Ann Taylor gift card, courtesy of InStyle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58231-kate-hudson-for-ann-taylor-exclusive-collection-in-stores-and-online
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
Jewelry designer and owner of StarlinGear, Ryk Maverick specializes in creating sterling silver and aluminum jewelry, apparel and home items. The first item he created was a hot rod shifter made of aluminum, and in the shape of a skull. Skulls are a common theme in Ryk’s work, his inspiration coming from a dream he had when he was a child. With showrooms in Tokyo and Los Angeles, Ryk is expanding his business to reach more customers. He is also expanding his product line to include custom apparel and print work.
Visit Ryk Maverick on MOLI.
