Team for Life - Fighting Cancer, Giving Hope
Lazarex Cancer Foundation (www.lazarex.org) is a 501(c)(3) non profit that was founded by Dana Dornsife, who is also President of the organization. She became a cancer advocate when her brother-in-law Mike was diagnosed with pancreatic cancer in 2003 as she searched for options that would buy Mike and his family some additional time. Her dedication enabled Mike to live long enough so that his youngest daughter would have real memories of him, which she could keep throughout her life
American designer Sigrid Olsen announces reacquisition of rights to her namesake (“Sigrid Olsen”) brand this May. With success as a multi-million dollar national women’s fashion and lifestyle business, Sigrid revitalizes business potential focused on a unique vision of mindful design, beautiful products, and holistic experiences, with a unique commitment to creative well-being, nature, balance, simplicity and joy. Establishing a select team based between New York and Florida, she sets new sights on the creation of a coastal creative headquarters in Sarasota and opens her next chapter celebrating 30 years, combined, as an independent artist, creative entrepreneur, American fashion and home designer, and healthy wellbeing advocate and global retreat leader.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Service members and their families stationed at Fort Leonard Wood, Missouri, one of the largest training bases for the U.S. Army, received a special visit on May 3 from The First Lady, Dr. Biden and Astronaut Mark Kelly. They were joined by lifelong literacy advocate LeVar Burton, the host of Reading Rainbow®, for a story time event for students on-base at Thayer Elementary School. The event was part of the White House’s Joining Forces initiative. Celebrating its 5th anniversary, the initiative works to ensure that service members, veterans, and their families have the tools they need to succeed throughout their lives.
Burton, whose father was in the army and mother an English teacher said of the event, “I was truly honored to be asked to join the First Lady, Dr. Biden and Captain Kelly for the book reading to children of military families. I know from personal experience the sacrifices they and their families make every day on behalf of our nation.” Burton also added that the event was especially important as it focused on reading. “Literacy is the gateway to children reaching their full potential as human beings.”
To view the multimedia release go to:
http://www.multivu.com/players/English/74044512-reading-rainbow-skybrary-school/
With the official arrival of spring and the official start to flea and tick season, PetArmor® has teamed up with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and shelter animal advocate and PetArmor® spokesperson Amy Smart to launch the PetArmor® Protection Promise. The national campaign elevates the ongoing commitment PetArmor® and the ASPCAshare to protect pets in need. PetArmor® is the No. 1 selling fipronil generic flea and tick treatment. PetArmor® has the same No. 1 veterinarian recommended active ingredient and offers the same flea and tick protection as Frontline® Top Spot® at about half the cost. The PetArmor® Protection Promise offers pet lovers and dog and cat owners an opportunity to help pets in need, especially those in shelters across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55464-amy-smart-petarmor-aspca-launch-protection-promise-healthcare-for-all-pets
In celebration of Hispanic Heritage Month, the Milk Life Lo Que Nos Hace Fuertes campaign presents their newest milk advocate, Executive Chef/Owner, Adrianne Calvo, to encourage families everywhere to celebrate their heritage with milk. The milk life campaign is designed to educate Hispanics about the nutritional benefits of milk, and its 9 essential nutrients including 8 grams of high quality natural protein and no added sugar.
Hispanic Heritage Month is the perfect time for families to get together and celebrate their culture and heritage with good food, music and laughs. In honor of this festive time, Chef Adrianne has prepared a few step-by-step videos with some of her favorite recipes with milk which will slowly roll-out on www.FuertesconLeche.com. The recipes include some traditional breakfast foods with chorizo, while also incorporating a delicious solution for turkey leftovers this holiday season. Love sweets but want to lower your sugar intake? Her Double Vanilla Bean Ice Cream is sweetened with honey, which is 1.5 times sweeter than table sugar so you can add less. All the recipes include Calvo’s personal touch of deliciousness her restaurant-goers love so much. Calvo also shares her personal story of strength and some of her favorite family recipes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7913051-milk-life-celebra-chef-adrianne-calvo/
Sir Richard Branson, Archbishop Desmond Tutu, John Paul DeJoria, Founder of Paul Mitchell, bestselling authors and speakers Jack Canfield, Gregg Braden and Barbara Marx Hubbard; three-time Nobel nominated Dr. Scilla Elworthy; philanthropist James Caan; former financial fund manager Alison Pothier; drug-addicted armed robber-turned-social entrepreneur Brett Moran; 12-year-old natural food advocate Birke Baehr and Harry Massey, Health technology inventor. What do all these visionaries have in common?
To view Multimedia News Release, go to http://www.multivu.com/mnr/58713-branson-choice-point-new-movie
NESTLÉ JUICY JUICE, Feeding America® and celebrity mom and anti-hunger advocate Samantha Harris celebrated the kickoff of the JUICY JUICE Fruit for All Project at the Los Angeles Regional Food Bank on May 31, 2012. The program is designed to help alleviate summertime childhood hunger by delivering up to 35 million pieces of fresh fruit to children and families at risk of hunger nationwide. Today through August 31, one piece of fruit will be provided to hungry kids and their families each time JUICY JUICE is purchased*.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56081-nestle-juicy-juice-feeding-america-samantha-harris-childhood-hunger
*Donation promotion runs from June 1, 2012 to August 31, 2012 and includes all JUICY JUICE® retail pack sizes. Excludes any JUICYJUICE® product sold at foodservice outlets. During the promotion period, Nestlé shall donate to Feeding America the funds needed to deliver up to 35,000,000 pieces of fruit based on in-store sales and completion of online challenges at FruitForAllProject.com. Maximum donation is $420,000.
North Shore Animal League America – the world’s largest no-kill animal rescue and adoption organization – will debut its Public Service Announcement featuring animal advocate and adopter Beth Stern, on Monday, August 1, 2011 for “World Mutt-i-grees® Rescue Day”.
A live webcast of the Animal League press conference at 12:00 NOON EST will be available at: World Mutt-i-grees Rescue Day. This includes a special celebrity guest appearance by actress, adopter and Mutt-i-grees spokesperson Kathryn Erbe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51368-north-shore-animal-league-america-psa-beth-stern
The holiday season provides the perfect opportunity to give thanks and to give back to youth who are facing challenges within our communities. In days of uncertainty, there are still people who are providing direction and mentoring to high-risk youth to help them succeed in spite of the unfortunate circumstances they may have encountered. Many studies indicate that a young person’s success can be greatly enhanced by an advocate or mentor — an adult who consistently helps a young person stay on track to graduate and make better life choices. Goodwill’s GoodGuides program is the source of many modern-day mentoring success stories.
The GoodGuides program provides mentoring to youth, ages 12–17, who are at risk of dropping out of school and/or falling into delinquency. The program helps them finish school, transition into the world of work and prepare for success by pairing them with trusted adult volunteer mentors. Mentors help youth overcome disadvantages such as failure in school due to poor grades or low attendance, or avoid delinquency due to issues such as abuse, disability, drug or alcohol dependence, family violence or gang membership.
To view the multimedia release go to:
http://www.multivu.com/players/English/7057252-goodwill-givegoodwill-campaign/
Orbis, the international nonprofit that unites the world in the fight against blindness, is proud to land its new, state-of-the-art Flying Eye Hospital in Shenyang, China this week to commence its first training program, running from September 5 - 23. Six years in the making, the third-generation Flying Eye Hospital is the world’s only mobile ophthalmic teaching hospital on board an MD-10 aircraft, donated by FedEx. Hundreds of experts have come together to combine the latest in avionics, hospital engineering, technology and clinical expertise to make the new Flying Eye Hospital a reality. It features modular design, 3D technology and live broadcast capabilities, which enables Orbis and their expert Volunteer Faculty to train more doctors, nurses and healthcare professionals—ultimately treating more people and restoring their sight.
“Today, I am incredibly proud that our Flying Eye Hospital can get to work on its first program,” Bob Ranck, Orbis CEO and President, said. “It is a testament to the hundreds of volunteers, global corporate partners, governments and other individuals who have worked tirelessly to make this unique aircraft a reality, and we thank them one and all. Our mission at Orbis is to bring the world together to fight blindness, and the Flying Eye Hospital is an important tool for achieving this. It is an equal-parts teacher, envoy and advocate for the right to sight. We are excited to start this new chapter in Orbis history here in Shenyang, China.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7316251-orbis-flying-eye-hospital/
Issue #196 of Robert Parker’s Wine Advocate saw the publication award its highest rating over the entire Languedoc-Roussillon region for the 2009 vintage to La Pèira - a small wine domaine in the Terrasses du Larzac appellation.
David Schildknecht of the Wine Advocate names the domaine as one of the greatest of its region and among France’s finest, producing wines:
Emmy- and Golden Globe-nominated actress and advocate Kerry Washington has joined with The Allstate Foundation to raise awareness about domestic violence and the critical role that financial abuse plays in domestic violence situations. Washington is serving as the national ambassador for Allstate Foundation Purple Purse, the signature initiative that gets Americans motivated to combat domestic violence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7253951-allstate-foundation-purple-purse-domestic-violence-awareness/
