Using an entrepreneurial distribution model, the Natural Light project will now donate a second instalment of 20,000 solar lamps. These will be sold by new sales agents in off-grid communities in Zambia, Zimbabwe, Sierra Leone and, for the first time, in Malawi.
The aim of this project, besides bringing a sustainable light source to off-grid communities, was to create a business model for local sales agents to make a living. This has been a great success. Today more than 50 sales agents in three African nations – Zimbabwe, Zambia and Sierra Leone – have their own businesses selling Natural Light solar lamps.
The Natural Light project, in collaboration with social business Little Sun, and NGO Plan International, was created to celebrate the VELUX Group’s 75th anniversary. Following an international design competition last year, which received 172 submissions from all over the world, the winning design was chosen and 14,500 units of the solar lamp were distributed in Africa – one for each employee of the VELUX Group and its sister companies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8006751-velux-more-natural-light-shine-in-africa/
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, announced today the Vayama Go Somewhere Sweepstakes on Facebook. As a way to inspire people to think about where in the world they’d like to travel, Vayama is inviting Facebook users to participate in the sweepstakes for a chance to win an international trip valued at $5,500. A lucky winner will receive two roundtrip air tickets on Emirates Airline, plus US $2,000 spending money.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61264-vayama-go-somewhere-sweepstakes-on-facebook-win-international-trip
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The MedTech Industry’s Premier Design Competition is now accepting entries. Proudly presented by UBM Canon and MD+DI, the Medical Design Excellence Awards program has provided market visibility to over 500 innovative MedTech products that are changing the face of healthcare today. The MDEA also celebrates the achievements of medical product manufacturers, their suppliers, and the many people behind the scenes—engineers, scientists, designers, and clinicians—who are responsible for these groundbreaking innovations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58607-2013-medical-design-excellence-awards-call-for-entries-medtech-mdea13
Restaurant.com CEO Cary Chessick gave away $20,000 in cash to 40 random attendees at a social media conference. Chessick\\\'s celebration, called TweetItForward, was unveiled during Internet Week New York at the inaugural Likeable U: The Social Media Movement, attended by thought leaders and industry experts. He shared his experiences about the value in the gift of giving before each randomly chosen guest was presented $500.
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Approximately 1.5 million women and girls in the United States have epilepsy, of which nearly 500,000 are women of childbearing age. Treating women with epilepsy, especially women of childbearing age, presents significant challenges to physicians. Epilog.us [http://www.epilog.us], Upsher-Smith Laboratories, Inc’s [http://www.upsher-smith.com] epilepsy-focused educational website, discusses these challenges and provides professional insight by some of the epilepsy community’s most respected physicians including Dr. Cynthia Harden, Chief of the Comprehensive Epilepsy Care Center, North Shore University Hospital and Long Island Jewish Medical Center, and Dr. Christopher Skidmore, Director of Neurology Residency/Assistant Professor of Neurology, at Jefferson Medical College of Thomas Jefferson University.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59306-upsher-smith-epilog-website-challenges-in-managing-women-with-epilepsy
A universally recognized Yoga and Meditation school, Rishikul Yogshala aims at spreading the wisdom of yoga through detailed research on ancient philosophies and teachings of yoga that allow students to not only learn the physical aspects of yoga but the spiritual and mental ones. Headquartered in Rishikesh, Rishikul Yogshala is the highest reviewed yoga school for offering quality yogic education and the perfect setting to reap maximum benefits of this sacred discipline.
Rishikul Yogshala (RYS200, RYS300) conducts 200 hour, 300 hour and 500 hour Yoga Teacher Training along with yoga retreats and workshops. It is recognized in India as well as other countries for its traditional and seasoned yoga gurus who hold rich expertise in teaching yoga asanas, philosophy, anatomy, meditation and teaching methodology.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7942851-yoga-teacher-training-in-india/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
HGTV will celebrate 15 years of making dreams come true when it showcases its newest HGTV Dream Home, a fully furnished, modern rustic mountain home in Stowe, Vermont during the HGTV Dream Home 2011 special on New Year’s Day, at 1 p.m. ET/10:00 a.m. PT. The spectacular home, nestled beneath the magnificent Mt. Mansfield, is part of a $2 million grand-prize package that includes a 2011 GMC® Acadia® Denali® and $500,000 cash. The prize will be awarded to one lucky viewer in March, 2011. Until then, online users can see a photo gallery and a 360-degree virtual tour of the custom-designed home at HGTV.com/dreamhome.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hgtv/47844/
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
Consumers today value both the convenience of shopping online & the assurance and expertise that a trusted retail chain has to offer. In India 14% people who need vision correction end up not buying eyewear because they find the buying journey very complicated & inconvenient. Keeping this in mind, Titan Eyeplus has launched a strategic partnership with the country’s E-commerce giant – Flipkart. During the upcoming Big Billion Day, a customer buying a frame on Flipkart can walk into any of the 500+ Titan Eyeplus stores and get a lens free.
This winning combination will allow the customer to choose from a wide variety frames from the comfort of his home, and walk into an Eyeplus store to complete the purchase. Choice of frame is driven by style which is more personal and does not need technical help. On the other hand, lenses are more technical and need to be customized by a customer’s lifestyle. Intervention of an optometrist ensures the best solution. With this partnership both the players are together ensuring best optical shopping experience.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8423751-titan-eyeplus-reinvents-omnichannel/