Das Kompaktwagen-Segment ist ebenso beliebt wie wettbewerbsintensiv – insbesondere in Deutschland. Jeder vierte Autokäufer entscheidet sich für diese Klasse. Auch wenn VW mit dem Dauerbrenner Golf mit einem Marktanteil von über 30 Prozent alle Wettbewerber dominiert – wer als Großserien-Hersteller mitmischen will, muss sich in dieser Klasse vom verbleibendem Kuchen ein möglichst großes Stück erobern. Diese Aufgabe hat bei Peugeot die am 21. September auf den Markt kommende neue Generation des 308, der seit seinem Erscheinen in 2001 immerhin insgesamt 4,2 Millionen Käufer fand. Und dies dringend – denn trotz ordentlicher Verkäufe des neuen 208 befindet sich Peugeot bei uns nach wie vor im Rückwärtsgang. Bis einschließlich August beträgt das Zulassungsminus satte 28,9 Prozent gegenüber dem Vorjahreszeitraum und das bei einem durchschnittlichen Branchen-Gesamtrückgang von 6,6 Prozent. Mit einer Länge von 4,25 Metern ist der neue 308 die kompakteste Limousine ihres Segments. Auch der Karosserieüberhang fällt vorn wie hinten überraschend kurz aus, was ihm eine dynamische Optik verleiht, ohne die Platzverhältnisse im Innenraum einzuschränken. Dank des auf 2,52 Meter vergrößerten Radstands profitieren Insassen im Innenraum von mehr Bewegungsfreiheit. Das Kofferraumvolumen von 470 Litern (VDA-Norm: 420 Liter), von dem 35 Liter unter dem Bodenteppich versteckt sind, stellt nach Angaben von Peugeot einen Rekordwert im Segment dar. Darüber hinaus gibt es im Innenraum zahlreiche weitere Ablagemöglichkeiten wie das zwölf Liter große Handschuhfach oder die großen Seitentaschen an den Vordertüren.
The National Park Foundation, the official charity of America’s national parks, today unveiled a new public service campaign reminding all Americans of the heroes of United Flight 93, and encouraging their support in building a national memorial in their honor. On September 11, 2001, the 40 passengers and crew of United Flight 93 heroically fought back against terrorists, and in doing so, saved countless lives and our nation’s capital. In their struggle, they lost their own lives as the plane plummeted into a field outside of Shanksville, PA.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationalparks/43909/
Contests may come and go, but there’s one that has stood the test of time thanks to some real “sticking” power...the Duck® brand Stuck at Prom® Scholarship Contest. Since its inception in 2001, the challenge, which tasks students to create unique prom attire from Duck Tape®, has attracted more than 6,000 students from across the United States and Canada and has awarded $300,000 in scholarship money to students and schools.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447231-duck-tape-stuck-at-prom-contest/
With the critical success and recognition of I Am Shelby Lynne, she was awarded the Best New Artist GRAMMY® in 2000 – after nearly 13 years in the business. Love, Shelby was released in 2001, followed by a pair of intimate, self-produced albums – Identity Crisis (2003) and Suit Yourself (2005). She made her acting debut in 2005, playing Johnny Cash's mother in the Fox Searchlight motion picture Walk the Line. Just a Little Lovin’, her critically acclaimed tribute to Dusty Springfield, was released in 2008.
Never one to go with the crowd, Shelby continues to stand apart from the mainstream music world. She recently founded her own label, EVERSO RECORDS. Lynne’s Tears, Lies, And Alibis, EVERSO’s first release, debuted at No. 16 on Billboard’s Top Independent Albums chart in April of 2010. A Top 10 hit at Americana radio, it was hailed by Newsday as “her strongest album in a decade,” a sentiment echoed by numerous critics. She followed Tears, Lies, And Alibis with her first-ever holiday collection, Merry Christmas, released in the fall of 2010.
Revelation Road – Shelby’s most personal record yet – will be released on October 18, 2011. She wrote, recorded and produced the album, which leads off with the title track and first single, “Revelation Road,” a stirring reflection on reckoning and redemption. Lynne will be touring North American this fall.
As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
