Zum Start der neuen Radsaison führt die Deutsche Verkehrswacht (DVW) die bundesweite Aktion „Ich trag´ Helm“ fort, mit der sie für das freiwillige Tragen von Fahrradhelmen wirbt. Um modebewusste Radfahrerinnen und Radfahrer für das Helmtragen zu begeistern, setzt die DVW aktuell die Akzente auf das Thema „Mode und Fahrradhelm“. Als prominenten Paten für die Aktion konnte die DVW den Modedesigner Guido Maria Kretschmer gewinnen. Er zeigte sich von der Idee begeistert, Fahrradhelme mit Mode-Outfits zu kombinieren und nahm die künstlerische Herausforderung an, dies mit seinen Models umzusetzen. Besonders medienwirksam für die Kampagne war das Engagement des Stardesigners auf seiner After-Show-Party während der Berliner „Fashion Week“. Dort trugen seine Models handelsübliche Fahrradhelme zur Abendgarderobe. Auf der Party wurde ein Video-Podcast produziert, der die Models und die Reaktion der Gäste, zum Beispiel von Jorge Gonzalez, zeigt.
W Hotel and I.T. event eclipses Luxury Fashion Week! The ultra chic international hotel chain W and I.T. the exclusive Hong Kong fashion house teamed up for the event of the season. Hong Kong's young, gorgeous, super rich and hip crowd lined up for as much as 2 hours to get a glimpse inside. World famous beat boxer Killa Kela and M.C. Gold Mountain kept the champagne soak crowd jumping . SO-U.TV provided the exclusive video coverage of the event with Dplex group of Hong Kong. Happy 20th birthday I.T.http://www.so-u.tv/playVideo.php?contestid=&id=4230
THINK: Be your own nail artist for the chance to win.
WHAT IT IS: I Heart Nail Art is a 5-month campaign where consumers will be challenged to create nail art based on monthly themes. As the nail authority, Sally Hansen has trend setting colors women can use to express their creativity and individuality through vibrant, vivid, bold nails. Now, Sally Hansen is asking American women to show off their nail art skills with the I Heart Nail Art Contest. Each month, Sally Hansen will post a new nail art challenge on Facebook and encourage fans to post photos of their inspiring, intricate and ingenious nail art looks for a chance to win.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60008-sally-hansen-show-your-nails-some-love-monthly-nail-art-contest
The name Hugo Boss is commonly associated with a well-known international fashion label. The German company, headquartered near the Southwestern city of Stuttgart, is a truly global player when it comes to fashion. But Boss is also getting in on the act in the world of fine art. No surprise then that the company has been awarding the Hugo Boss Prize for the past twelve years as an accolade for up-and-coming artists. Nominees have already built a reputation in the art scene. It is only natural that such award ceremony requires an adequate setting. Consequently, instead of being staged at the seat of the company in Metzingen, the event takes place in New York City.
How to wear a baseball cap with a ponytail in 2018!
Get it here: https://obrino.com/collections/fashion/products/ponytail-baseball-cap
Sporty never looked so sweet! These CC Glitter Caps sparkle like a girl's best friend and will be sure to be your new favorite go to accessory.
This cap features a rounded bill, a glitter front, a mesh back with a glitter Velcro adjustable back strap, and top opening for your high ponytail or messy bun.
Get it here: https://obrino.com/collections/fashion/products/ponytail-baseball-cap
Carson Kressley is back with a new season of "How To Look Good Naked"! He'll once again be showing women how to go from self loathing to self loving. New season premieres Tuesday July 22nd at 10pm on LIFETIME!
