Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
Eric Stonestreet, Emmy Award-winning actor on the hit TV show Modern Family and one of TV’s most playful personalities, is helping to inspire more play by inviting dog owners across the country to enter the third annual Beneful Dream Dog Park Contest. To enter the contest, dog owners are asked to answer the question: “If you had $500,000 to create a Dream Dog Park where you and your best buddy can play together, what would you do?” The Grand Prize Winner’s dream idea helps serve as inspiration for a $500,000 renovation of a dog park in his or her area. And, the Grand Prize winner receives $10,000 cash and a one year supply of Beneful brand dog food.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57153-eric-stonestreet-kicks-off-3rd-annual-beneful-dream-dog-park-contest
As a company driven to help people love where they live, Lowe’s plays a part in millions of people’s stories every day. To bring those stories to the communities we serve, today Lowe’s launched Open House, an interactive newsroom and the company’s first digital platform dedicated to taking people behind the brand.
Newsroom.Lowes.com is your go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities.
“Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7906452-lowes-new-digital-newsroom-open-house/
one wants to play tag your it ....the other needs to focus on driving and they both go off in an argument and the monkey in the middle TELLS THEM BOTH TO SHUT THE FUCK UP
