As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
SC Johnson, the world’s leading manufacturer of pest control products, is using its 60 years of insect expertise to educate consumers as the Zika virus continues to spread. Immediately following the initial outbreak in Brazil, the company assembled its experts and began developing educational resources for consumers to understand how to best protect themselves against mosquitoes that may carry disease.
In addition to educating consumers, SC Johnson is actively working with organizations around the world to donate and distribute product to those in need. In coordination with the U.S. Centers for Disease Control and Prevention (CDC) Foundation, SC Johnson supported the Zika Action Plan Summit held by the White House and the CDC on April 1, and also donated to the CDC’s Zika Prevention Kits. Additional donations have been made to AmeriCares, the Rio de Janeiro-based Children’s Health Association and the County of Hawaii Civil Defense Agency.
To view the multimedia release go to:
http://www.multivu.com/players/English/7787731-sc-johnson-zika-mosquito-protection/
Based of an idea I had 4 years ago...Finally got around to making this one. May make a film out of it, or just keep it at this. Things are always scarier when you can`t control them......
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“This music video is about immigrants and the challenges they encounter every day," says Sarantos. “Can you imagine leaving the comforts of your homeland and moving by yourself or with a spouse or child to go to a foreign land, not knowing the language and not having any money in your pockets? I can't even imagine something that drastic! My parents were both immigrants and I recall the bias against them. They worked hard, bothered no one and only cared about helping me live a better life. Is there a cause more just or noble? America is still the land of opportunity. I have such a profound level of respect and admiration for any and all immigrants who legally try to make America their adopted home!”
33% of any music-related sales profits from this song are going straight to Feed My Starving Children.
Feed My Starving Children is a non-profit organization committed to feeding God’s children hungry in body and spirit. The approach is simple: children and adults hand-pack meals specifically formulated for malnourished children, and they ship these meals to nearly 70 countries around the world. Sarantos even participated in one of these packing sessions on a cold Chicago night last month!
With such hectic schedules, even the most together families can get frazzled. What’s a busy family to do in order to keep their cool? Award winning health, nutrition and lifestyle expert Sharon Liao is here to help! She is available to provide helpful tips to help families stay organized and on top of their hectic schedules, especially when it comes to meal times. Sharon is ready to discuss everything from time management and juggling family time around hectic schedules, to tips on being efficient during meal times and how all families can stay on the right nutrition and fitness track.
An explosion rocks the antiquities collection of a London museum, setting off alarms in clandestine organizations around the world. Now the search for answers is leading Lady Kara Kensington, Safia al-Maaz and Omaha Dunn, into a world they never dreamed existed to a lost city buried beneath the Arabian desert. Learn about the book here http://bit.ly/t5aIIk Learn about the author here http://bit.ly/JamesRollins Thriller, Suspense, Mystery
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Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
RØDE Microphones is excited to announce ‘RØDE Rocks’ – an international band competition designed to locate and showcase the best in independent, unsigned talent around the world and reward them with an all-expenses-paid recording session in Hollywood with renowned producer Alain Johannes, as well as studio prize packs consisting of microphones and speakers totalling over US$15,000 in value.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55757-rode-microphones-international-band-competition-rode-rocks
Royal Caribbean International sails 23 ships to more than 250 destinations around the world delivering the world’s best vacation for adventure seekers on the most innovative vessels at sea. The cruise line is launching a new brand campaign inviting these seekers to “Come Seek” their own experience filled with adventure, exploration and discovery.
“Come Seek” reflects the brand’s adventurous spirit by placing the traveler’s personal experience and point of view at the heart of the campaign. It also showcases the essence of the experience that the brand has been delivering for more than 40 years. Known for its innovation – including the revolutionary Oasis- and Quantum-class ships – and delivering many industry-firsts from ziplines and rock climbing walls, the FlowRider surf simulator and the RipCord by iFly skydiving experience, to leading technological breakthroughs like VOOM – the fastest internet at sea, Royal Caribbean continues to transform the cruise experience offering an active adventure with an immersive experience and connectivity that all travelers desire.
“Our mission is to challenge misperceptions and invite the next generation of travelers to experience the unique Royal Caribbean adventure,” said Michael Bayley, president & CEO, Royal Caribbean International. “Our loyal guests recognize that Royal Caribbean is an adventure designed to inspire and excite the senses. With our new campaign, we will show these new travelers what our guests already know and love.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7657051-royal-caribbean-come-seek/
Rowntrees ®Randoms® and X Factor stars Jedward are back with the second round of the adventures of Foamy Gnome. This time Jedward receive a postcard from foamy gnome who has been taking Rowntrees Randoms around the country. Jedward are super-excited to hear what foamy gnome has to say. So stick with Jedward and find out here.
