After only 16 weeks of existence, foetuses hear and respond to music as long as it is emitted from their mother’s vagina. Foetuses respond to this stimulus by opening their mouths and pulling their tongues out as far as possible, making vocalisation movements – prior to the acquisition of language.
This is the main conclusion of the study conducted by the team of Institut Marquès, which boasts the collaboration of Alberto Prats, Professor of Anatomy and Human Embryology of the Faculty of Medicine of the University of Barcelona.
The study, entitled “Foetal facial expression in response to intravaginal music emission”, is published this week in the journal Ultrasound of the British Medical Ultrasound Society (BMUS).
According to Dr. Marisa López-Teijón, the Head of Assisted Reproduction at Institut Marquès and the principal researcher and author of the clinical study: “We have discovered that the formula for foetuses to hear like us is to emit music from the mother’s vagina. They barely hear the sound that reaches them through their mother’s abdomen: the soft tissues of the abdomen and the inside of the mother’s body absorb the soundwaves”.
To view the multimedia release go to:
http://www.multivu.com/players/English/7647351-how-foetuses-hear-musical-stimuli/
FlippingBook – the developer of FlippingBook Publisher – has a software update this week. Now the wide range of FlippingBook Publisher features is supplemented with E-Commerce integration, which lets users create digital catalogs with the option of making a purchase directly from its pages.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64142-flippingbook-innovative-e-commerce-solution
The Pew Clean Energy Program launched a video this week to raise awareness of the benefits of increasing the fuel efficiency—or miles-per-gallon (MPG)—standards for cars and light trucks to as high as 60 MPG by 2025. The Environmental Protection Agency and Department of Transportation (EPA-DOT) are expected to release a proposed joint rule by Sept. 30, 2011, that will elevate fuel efficiency fleet wide to a level between 47 and 62 miles per gallon for cars and light trucks, model years 2017-2025.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50932-pew-environment-fuel-efficiency-mpg
The Beatles LOVE, the powerful Cirque du Soleil production that celebrates the musical legacy of The Beatles, will be commemorating four years of captivating audiences on June 30, 2010.
In celebration of the show’s anniversary, four cast members from LOVE traveled to Niagara Falls earlier this week to join Ringo Starr at the launch of his upcoming North American concert tour. While visiting Niagara Falls, cast from LOVE were photographed with Ringo Starr in honor of this special milestone, captured exclusively by legendary music photographer, Rob Shanahan.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cirquedusoleil/44993/
For nearly 57 years, IHOP® restaurants have helped millions of guests each week start their day with a smile. Today, with the launch of a new logo that prominently features just that, the brand will bring those smiles to life. And, to further demonstrate the IHOP commitment to smiles, the launch of the new logo will be celebrated with a series of “Summer of Smiles” activities devoted to those who, through service and other programs, help people smile.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7428051-ihop-new-logo-launch/
Zum Start der neuen Radsaison führt die Deutsche Verkehrswacht (DVW) die bundesweite Aktion „Ich trag´ Helm“ fort, mit der sie für das freiwillige Tragen von Fahrradhelmen wirbt. Um modebewusste Radfahrerinnen und Radfahrer für das Helmtragen zu begeistern, setzt die DVW aktuell die Akzente auf das Thema „Mode und Fahrradhelm“. Als prominenten Paten für die Aktion konnte die DVW den Modedesigner Guido Maria Kretschmer gewinnen. Er zeigte sich von der Idee begeistert, Fahrradhelme mit Mode-Outfits zu kombinieren und nahm die künstlerische Herausforderung an, dies mit seinen Models umzusetzen. Besonders medienwirksam für die Kampagne war das Engagement des Stardesigners auf seiner After-Show-Party während der Berliner „Fashion Week“. Dort trugen seine Models handelsübliche Fahrradhelme zur Abendgarderobe. Auf der Party wurde ein Video-Podcast produziert, der die Models und die Reaktion der Gäste, zum Beispiel von Jorge Gonzalez, zeigt.
Lightning may not seem as destructive as other natural disasters, yet a strike can cause serious damage to business equipment and electrical appliances, disrupt electrical service for long periods of time, and spark wildfires. In 2014, State Farm paid nearly $149 million dollars for insurance claims as a result of damage from lightning strikes.
June, July, and August are the times of year when lightning is most frequent. Even though lightning is weather-related and not a preventable event, there are ways to reduce your chance of damage from a power surge or fire. That is why State Farm has joined forces with the Insurance Institute for Business and Home Safety (IBHS) in recognition of Lightning Awareness Week, June 21-27.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7452831-state-farm-weather-preparedness/
W Hotel and I.T. event eclipses Luxury Fashion Week! The ultra chic international hotel chain W and I.T. the exclusive Hong Kong fashion house teamed up for the event of the season. Hong Kong's young, gorgeous, super rich and hip crowd lined up for as much as 2 hours to get a glimpse inside. World famous beat boxer Killa Kela and M.C. Gold Mountain kept the champagne soak crowd jumping . SO-U.TV provided the exclusive video coverage of the event with Dplex group of Hong Kong. Happy 20th birthday I.T.http://www.so-u.tv/playVideo.php?contestid=&id=4230
Global health service company Cigna has thrown in the kitchen sink for its Coach by Cigna mobile app to improve your health and well-being.
Cigna has added a new two week Hydration program to the Coach by Cigna health and fitness app, which is available at no charge in the Google Play store for Samsung Galaxy S6 and S6 Edge and for Galaxy S5, Galaxy Note 4 and Note Edge mobile devices that have the Lollipop operating system.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7448831-coach-by-cigna-fitness-app/
