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On Thursday, February 5th, John Frieda® Hair Care hosted New York’s hottest indoor beach party at The Garage in honor of the return of its iconic Beach Blonde™ line. Event Creative Director and quintessential California blonde Lauren Conrad hosted the exclusive cocktail party along with fellow beach blonde lover Lo Bosworth, and top influencers like AnnaSophia Robb, Martha Hunt, Charlotte McKinney, and Olivia Culpo.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7427551-john-frieda-beach-blonde/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
For his Spring 2013 collection, Zac Posen envisioned rich, vibrant hair color to make the runway looks truly pop. John Frieda® International Creative Consultant Harry Josh brought this vision to life, using John Frieda® Precision Foam Colour to enhance models’ shades with saturated colour and shine that complemented Zac Posen’s spring pieces. An essential part of the runway look, the hair colour brought vibrancy and brightness to Posen’s singular designs. Harry Josh chose Precision Foam Colour for its salon-quality coverage and expert colourist-selected shades, using tones that closely matched the models’ own hair colours, serving to enrich their shades rather than completely change them.
To create the style seen on the runway, go to http://www.multivu.com/mnr/57932-john-frieda-with-zac-posen-harry-josh-luigi-murenu-precision-foam-colour
Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda® Precision Foam Colour. Premiering on March 22nd at a red carpet event in New York City, the film offers a first look at John Frieda® Precision Foam Colour, an unprecedented at-home hair colour range offering salon-precise coverage for flawless results.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/49075/
