Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection. As part of a national effort to reduce the incidence of skin cancer, Neutrogena® is kicking off the 2016 Choose Skin Health® Campaign with a video featuring Brand Ambassador Kristen Bell asking moms everywhere to get real with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.*
Bell’s video acknowledging the challenges moms face tackling serious topics with their children is frank and funny—but skin health is no laughing matter. The fact that only 39% of women and 14% of men use sunscreen regularly is a health issue of national importance when you consider that just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The Neutrogena® Choose Skin Health® Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847951-neutrogena-choose-skin-health/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
Click: http://www.twitter.com/directsupply Instant classic of Key Element's "Hustle and Grind" Featuring the Late E-Boog (The Grinder). This video takes place in Downtown Seattle during the Hempfest over looking Puget Sound
More than ever, people want to know what’s in their food, how it’s made and what companies are doing to contribute to a better world. That’s why Kellogg Company launched Open For Breakfast™ in the U.S. today, an open forum in the digital and social media space to hear what’s on peoples’ minds and share stories about Kellogg’s branded food, its commitments to communities around the world and its pledge to care for the environment.
Kellogg’s is inviting people to join the conversation at OpenForBreakfast.com and in social media, where the company will tell its story and have conversations with people about what they care about – sharing facts and figures, and visuals and videos featuring Kellogg employees, partners and consumers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7397651-kellogg-s-open-for-breakfast/
2013 marks the 113th anniversary of the New York Int’l Auto Show, North America’s first and largest attended auto show. Featuring 1,000 vehicles plus the latest in tech, safety and innovation in nearly 900,000 sq ft., it is one of the hottest tickets in town.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60466-kelley-blue-book-kbb-com-2013-new-york-auto-show-nyias-the-new-cars
Start your engines! The Los Angeles Auto Show, the first auto show of the season is here! Widely regarded as being the most forward-thinking of all the major shows, the latest in technology and design exhibited at the show will be finding their way into driveways across the country in the near future. The show proves to be as exciting as ever this year, featuring 22 World debuts, futuristic concept cars, alternative fuel vehicles, and a connected car expo focusing on advanced technologies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63303-kelley-blue-book-kbb-los-angeles-auto-show-2013-new-cars
Each year the KBB.com editors compile a list of the most efficient vehicles available and then pick 10 standouts featuring a variety of price ranges and powertrains. More than just a compilation of the most fuel-efficient vehicles, the list also takes into account production methods and recyclability, and the editors try to seek vehicles appropriate for varying lifestyles. With more environmental-focused models available every year, choosing the 10 best among the pack is proving to be a challenging task.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7123651-kelley-blue-book-kbb-best-green-environmental-cars
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
