blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
July Systems, industry leader in mobile experience and engagement cloud platforms, announced today the launch of Proximity MX - a Digital Customer Acquisition & Engagement Cloud for enterprises. Proximity MX digitally acquires, hyper targets and engages customers across multiple channels with contextual interactions at physical business locations while gathering actionable location insights.
The Proximity MX cloud platform provides huge customer relationship management value by enabling companies to deliver rich customer experiences and gain actionable insights at their physical business locations.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7891851-july-systems-launch-proximity-mx/
“You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.
As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935451-johnnie-walker-digital-mentorship-program/
Jive Software, Inc. (Nasdaq: JIVE), today announced an evolution of its interactive solution that combines the collaborative capabilities of the enterprise social network with its new suite of purpose-built mobile apps. By fully integrating Jive-w mobile apps, including Jive Chime, Jive Daily and Jive Circle with the industry-leading Jive-n internal solution, Jive liberates employees to work wherever and however they want through the power of a truly mobile, interactive intranet. Additionally, the latest release of Jive-n accelerates time-to-deployment with out-of-the-box, best-practice templates for HR, sales and corporate communications functions that deliver immediate value for all lines of business.
“Jive is on a mission to help people work better together,” said Elisa Steele, chief executive officer at Jive Software. “To remain competitive, companies are looking for connected, modern digital solutions with everything needed to get their jobs done. This next-generation intranet solution is tailored, managed and expanded with little or no burden on IT, which delivers immediate business value and clear ROI. It's totally mobile, with smart, elegant apps that keep everyone connected to their company and colleagues.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7447051-jive-software-interactive-internet/
In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore® smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/jcpenney/48219/
Craving your favorites from Pizza Hut? There are now multiple apps for that. Pizza Hut today announced free mobile ordering applications for the Android smartphone and the Apple iPad, as well as an updated version of its award-winning Apple iPhone app. The app trio makes Pizza Hut the leader in points of access among national pizza chains and continues the company’s commitment to utilizing digital and social media tools to get customers their favorites faster and easier than ever. Pizza lovers hungry for the latest in Pizza Hut digital innovation can visit pizzahut.com/apps to download the apps.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pizzahut/50212/
A hot topic in education, blended learning is a mix of traditional face-to-face teaching and online learning. As schools adopt digital learning platforms, teachers want to know how to use them efficiently. They are turning to blended learning approaches for the answer.
“Blended learning is both simple and complex. At its simplest, blended learning is the thoughtful integration of classroom face-to-face learning experiences with online learning experiences says itslearning education researcher and former teacher Morten Fahlvik.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61901-itslearning-blended-learning-to-students
Expanding its leadership in high-definition (HD) video-surveillance solutions, Altera Corporation (NASDAQ: ALTR) announces the world's first FPGA-based full-HD 1080p/(30 frames per second) 30fps video analytics on a Cyclone® IV FPGA. Altera's single-chip solution provides a new level of video analytics performance, combining exceptionally high throughput (60-Mpixel per second) with pixel precision detail not http://www.lubygvideo.com/uploadpossible with traditional digital signal processing (DSP)-based approaches. The solution includes Eutecus' Multi-Core Video Analytics Engine (MVE™) intellectual property (IP), which performs the analytics functions in the FPGA. Because this solution can be easily integrated into HD Internet protocol , it is ideal for a variety of applications, including traffic surveillance that monitors accident detection, vehicle counting, lane-exit detection, stopped traffic, red-light violations and vehicles moving in the wrong direction.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/altera/43984/
Richard Levick, founder and CEO of LEVICK, today announced the launch of the firm’s newest digital publication, LEVICK Monthly. LEVICK Monthly provides unique practical perspectives on the issues transforming companies, countries, and markets today. In articles focused on today’s top branding and reputational issues, LEVICK’s award-winning communications counselors share lessons learned, best practices, and what to expect next from consumers, activists, shareholders, legislators, regulators, and the plaintiffs’ bar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64402-levick-launches-levick-monthly-digital-publication
Quinny and Maxi-Cosi, premier European brands of Dorel Juvenile, a segment of Dorel Industries (TSX: DII.B, DII.A), and the world's largest juvenile products manufacturer in its categories, today announced its most luxurious collection yet, launching globally, from renowned designer, stylist and editor Rachel Zoe. Rachel Zoe x Quinny and Maxi-Cosi merges the brands’ design-forward, high quality and industry leading safety with Zoe’s unparalleled, award-winning fashion sensibility.
“We’re proud to collaborate with a designer of Rachel Zoe’s caliber,” said Dan Pennacchio, General Manager of Premium Brands at Dorel Juvenile USA. “Our partnership with Rachel once again asserts our expertise in providing style-conscious parents with the latest in designer baby gear. Her insights into the worlds of design and motherhood are captured in the collection’s chic, yet classic and functional aesthetic.”
With nearly two decades of experience in design and fashion, Zoe has become a household name embodying sophisticated, timeless style and Hollywood glamour. From designing her eponymous collection, and authoring two New York Times bestselling books, to acting as Editor-in-Chief of digital style destination The Zoe Report, and most recently returning to TV with Lifetime’s “Fashionably Late with Rachel Zoe,” her influence continues to grow. A mom to two young sons, Zoe’s recent, highly-acclaimed maternity wear collection for A Pea in the Pod exemplifies her ever-expanding appeal to women everywhere.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662251-rachel-zoe-quinny-maxi-cosi/
Centennial College's Interactive Media Management program takes place over the course of three semesters and prepares students for today’s world of interactive technology, media and innovation. It emphasizes strategy, user experience, content production, narrative and process management skills in the interactive digital media industry with an emphasis on understanding industry, processes, job roles and documentation skills. The program is designed to turn students into effective producers working in the communicating media landscape.
FlippingBook – the developer of FlippingBook Publisher – has a software update this week. Now the wide range of FlippingBook Publisher features is supplemented with E-Commerce integration, which lets users create digital catalogs with the option of making a purchase directly from its pages.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64142-flippingbook-innovative-e-commerce-solution
